The CSA - GGSIM 2014 Conference Talk
•Download as PPTX, PDF•
0 likes•275 views
Slideshow presentation that accompanies the talk given by Jared Stanley of J&J Acres during the 2014 GGSIM Conference, "Growing Health, Sustaining Wellness", in Meridian Mississippi. The audio/video for this presentation can be viewed at https://www.youtube.com/playlist?list=PLj2RMfvPdG7s65XnM3o8LgZfCnizmKcVC
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to The CSA - GGSIM 2014 Conference Talk
Similar to The CSA - GGSIM 2014 Conference Talk (20)
Recently uploaded
Recently uploaded (20)
The CSA - GGSIM 2014 Conference Talk
- 1. The CSA: More Love Than Labor Jared Stanley J&J Acres Growing Health, Sustaining Wellness 2014 Gaining Ground Sustainability Institute of Mississippi
- 2. Due Credit • Sam @ Bountiful Harvest in Starkville • “Sharing the Harvest” by Elizabeth Henderson – ISBN: 978-1-933392-10-3
- 3. Introduction • J&J Acres – Self-Reliance – Self-Sustainable – Permaculture Design – Social Media • YouTube.com/JandJAcres • Facebook.com/JandJAcres • JandJAcres.net
- 4. What is a CSA Community Supported Agriculture “…it is the only model of farming in which customers consciously agree to share the risks and benefits with the farmers.” -Elizabeth Henderson Food Producers + Food Consumers + Annual Commitment to one another = CSA and Untold Possibilities -Robyn Van En “…provides a mutually beneficial arrangement between farmer and community… The goal of CSA is to reconnect people with the land that sustains them…” -Goranson Farm, Maine, USA …the present state of farming in the United States and around the world is in serious difficulty. Agribusiness… is replacing agriculture, with its small human-scale, and diversified character and its commitment to place and community. -Genesis Farm Community, New Jersey, USA
- 5. Most Basic Concept Community Pays Farmer Farmer Feeds Community
- 6. Current Broken System “The symbol is the result of a five- year project conducted in 11 countries and was tested with different population groups – mixed ages, varying educational backgrounds, male and female – to ensure that its message of “danger - stay away” was crystal clear and understood by all.” –United Nations Website “Unless you are choosing fresh produce from a Farmer’s Market or your own backyard, chances are good that your produce was picked at least several days ago, likely not at its peak ripeness (otherwise it would spoil too quickly en route to the store), and with degradation of some of its nutritional value after picking and during transport… Once fresh fruits and vegetables are harvested, they undergo higher rates of respiration – a physiologic process in which plant starches and sugars are converted into carbon dioxide, water, and other by-products -- leading to moisture loss, reduced quality, and susceptibility to micro-organism spoilage. Refrigeration during transport helps to slow the deterioration, but still, by the time you eat a fresh vegetable that traveled across continents to reach your dinner table, a substantial amount of its nutritional value may be lost… Vitamin C – Vitamin C is sensitive to heat, light, and oxygen. If fresh produce is stored at the appropriate temperature and consumed in a relatively short period of time, then it is the best source of vitamin C. However,during prolonged storage, vitamin C degrades rapidly… B vitamins – Most B vitamins are sensitive to heat and light which leads to significant loss with blanching used in freezing and canning. Thus, fresh tends to be the best source…” How much difference is there in nutritional value between fresh and frozen fruits and vegetables? https://www.acefitness.org/ - Natalie Digate Muth, MD, MPH, RD, FAAP
- 7. Current Broken System $ $ $ $ • $0.16 of every $1 you spend on food reaches the Farmer. • Supermarket, Dining Out, All Sources • $0.84 goes towards “marketing” – which is NOT advertising: • Diesel, Truck, Driver • Mill, Factory, Processing, Storing • Wholesalers/Grocers/Cook • Databases for tracking shipment Example (2008) • $0.67/lb for Onion • Farmer averaged $0.13/lb (19%) • Harvesting Employee between 1 – 2%, or ~ $0.01 per pound picked Where does your grocery money go? Mostly not to the farmers cnn.com (2012) -Tracie McMillan
- 8. Current Broken System $ $ $ $ The CSA Fix
- 9. CSA Is or Is Not • IS NOT: – A place to buy “cheap” food. • IS: – A way to ensure a farmer is compensated fairly – A way to know where your food comes from, and what has been done to it – A way to interact with the person who grows your food
- 10. Starting a CSA Disclaimer There are many variations of the CSA model. In the end the purpose of a CSA is to provide fair income to a farmer who provides their customers with fresh local food. How you get there may differ. This presentation is based on the recommendations found in the book Sharing the Harvest, mentioned earlier.
- 11. Starting a CSA • Initiators • Hold Explanatory Meeting • Agree to Values • Organize the Core Group • Core Group Action • Member Commitments • Legal Structure • Capitalization
- 12. Starting a CSA • Initiators – Friends, Neighbors – Schools – Churches – Workplaces – Civic Groups – OUR Initiators: • YOU! • Go Green, Meridian
- 13. Starting a CSA • Hold Explanatory Meeting – Explain the CSA – Value of eating local – Why local farmers need support – Commitment and Participation? – Identify Core Group – OUR Progress: • Monthly Go Green, Meridian Meeting • This conference!
- 14. Starting a CSA • Agree to Values – Organic? Local? – Diversity? • Ethnic, Economic – Children? – Work load? – Share risks? What food? – OUR Values: • Still in discussion!
- 15. Starting a CSA • Organize the Core Group – Farmer, Site, Distribution – Responsibilities, Budget – Fees & Payments – Expectations and Guidelines – OUR Core Group …
- 16. Starting a CSA • OUR Core Group: – Go Green, Meridian – Farmer • You? Actively Searching. • Experience • Time • Dedication
- 17. Starting a CSA • OUR Core Group: – Site – Next the Lauderdale County Farm Co-Op • 49th Avenue & I-20/I-59 – Benefits and challenges
- 19. Starting a CSA • OUR Core Group: – Still “To Be Determined” • Responsibilities, Budget • Fees & Payments • Expectations and Guidelines
- 20. Starting a CSA • Core Group Action: – Flyers/Advertising – Recruitment – Brainstorming – Press Release – OUR Action: • This Conference! • Resources of Go Green, Meridian
- 21. Starting a CSA • Member Commitments – Contract • When to pay, If to pay, etc. • Legal Structure – Cooperatives, Sole Proprietorships, LLC, etc. – OUR Structure: Non-Profit • Capitalization – Funding: Farmers, Members, Grants – OUR Funding: Donations, Lease, etc.
- 22. Where is the Community • Everyone: The Community is the bringing together of all interested parties to achieve a shared goal: Fresh, Local, Nutritious Food – Members • Financial support through their purchase • Supporting the Core and helping move the CSA forward – Volunteers • Help the Farmers with preparing, growing, harvesting, distrusting, good old moral support – Farmers • Feeds the community and receives fair compensation
- 23. Who is the Hub of the Wheel Core Group MembersVolunteers
- 24. The Farmer Go Green, Meridian is looking for a qualified farmer to run the CSA Farm. We want to plan and prepare in 2014 and begin selling shares for the 2015 season. The Farmer: • Ample experience preferred, but can be learned • Familiar with growing in our climate • Able to work with others who help guide the CSA Farm • Not just wanting a job, but wanting to be a major part of the TEAM
- 25. How can YOU participate • Spread the word • Join Go Green, Meridian • Express your interest in the CSA – Stop by the Go Green, Meridian booth and fill out your information on the CSA Interest Sheet!
- 26. Thank You Jared Stanley J&J Acres JandJAcres.net YouTube.com/JandJAcres Facebook.com/JandJAcres Rainwater Harvesting Demonstration TOMORROW 12:30pm – 3pm Love & Peas Community Garden
Editor's Notes
- Welcome everyone. Thank them for choosing to come hear about CSA’s.Round of applause for the conference<click>
- Thank Sam for answering questions and recommending the bookMention that the book is the primary reference throughout the presentation, but is also full of a lot more information as well.<click>
- My name is Jared. My wife Jennifer and I own J&J Acres. That’s the point of the logo – Jared & Jennifer, two J’s all wrapped up in each other.We are striving for a homestead that is self-reliant be being self-sustainable by using permaculture design and we share our experiences with the world on YouTube, Facebook and our Website. <click>
- CSA is <click>Community Supported Agriculture <click>Connect people with land <click>Agree to share risks <click>Bringing food production back to human-scale <click>Partnership <click>
- To break it down, it is a direct link between the farmer who produces the food and the community that consumes it. They know each other and work to benefit one another.<click>
- AgribusinessCrops are grown <click>Sprayed with herbicides and pesticides <click>Washed to remove the very same pesticides and herbicides that were applied <click>Now I have to jump off on a tangent for 2 minutes. What do you think this symbol stands for? It appears to me to be a Flower with a few leaves. It almost seems to give off light, with lines passing through the circle… However, it is the International symbol Radura, which is to show that food has been Irradiated. The FDA requires for it to be placed on all food that is irradiated. Kind-of. The FDA explains on their website how safe Irradiation is for food. The website explains that irradiation includes treatment with Gamma Rays, X-Rays and Electron Beams. Now… If you were to walk in to a hospital and walk to the X-Ray department, do you know what symbol you would see? This one <click>Now that looks a little more familiar I wager. All of us know that that symbol means.However, the United Nations was not so sure. A new symbol has been developed for radiation areas. It looks like this <click>That is pretty easy to understand, now isn’t it. Something shooting pointy wavy arrows is going to kill you so RUN AWAY! <click>The UN explains on their website that the symbol was developed <click>So, perhaps we should use this symbol, just so we all know what we are dealing with here.Sorry for the tangent – Let’s move on!Processed and packaged <click>Shipped (Or “Mobile Ripening” – Mention plant cellular respiration/nutrition loss)Article by Dr. Muth <click>Supermarket – Total disconnection from where the food came from <click>
- Let’s talk a bit about the flow of money, because this is not just a nutritional or knowledge issue but also a funding issue for those who produce the food.This generally represents how the money flows.Typically it begins with a farmer having to take a loan from the bank in order to be able to afford to produce the food. <click>And, as we all know, the bank must be repaidNow lets trace the flow of the money from you to the farmer:The cost of the food at the store is not what the farmer receivesThe cost of the food includes the costs incurred with everything we have already discussed.Which, by the time the funds find there way back to the farmer, he is receiving a very small percentageHow much of your money actually reaches the Farmer? ASK FOR PEOPLE TO SHOUT OUT A PERCENTAGE OR CENTS PER DOLLAR AMOUNT<click>Article from CNN <click>Leaving us, with a typically broke farmer
- But, what if we start removing parts of the problem <click>1) Like transporting the food and spending all that money on refrigerated trucks that run on diesel fuel and start to buy local <click>2) Then we have much less of a need for packaging <click>3) Can choose to stop irradiating our food or <click>4) Spraying pesticides and herbicides <click>5) And, while we will still likely wash our food, it will be to remove soil, not chemicals <click>6) Suddenly, the whole system is re-written, leaving only 2 parties <click>7) Which is the fix provided by a CSA – A system involving the Farmer and the Consumer
- With a better understanding of what defines a CSA and where the problems are in the current system, lets touch on what a CSA is NOT, and what it IS.Not:Cheap or Inexpensive Food <click>IS:Pay the farmer fairly, not just the scraps from the table <click>Food Knowledge <click>Warm Fuzzy Feeling <click>
- Now before I go any further, I feel it best to mention that CSA’s have many options and variables. It may not be logical or possible to follow the outline I am about to discuss, but it is representative of the way a majority of CSA’s are formed and managed. <click>
- Each line will BOLD for every CLICK(Just and overview – Do Not Explain at this point)<click>Initiators <click>Hold Explanatory Meeting <click>Agree to Values <click>Organize the Core Group <click>Core Group Action <click>Member Commitments <click>Legal Structure <click>Capitalization <click>
- Each line will BOLD for every CLICKThe group that says “We want a CSA!”Looks to find more people who are interested so they can go to the next step. <click>Initiators Friends, Neighbors <click>Schools <click>Churches <click>Workplaces <click>Civic Groups <click>OUR Initiators: <click>YOU! <click>Go Green, Meridian <click>
- Each line will BOLD for every CLICKHold Explanatory Meeting <click>Explain the CSAOnce you know who is interested you need to meet together to start discussing the details. <click>Value of eating localThere are a lot of possibilities. People need to know what the proposal is really about, in detail. <click>Why local farmers need supportWhy is it better than the supermarket? <click>Commitment and Participation? <click>Identify Core GroupNeed to identify the core people who will keep the whole process rolling. <click>OUR Progress:Monthly Go Green, Meridian Meeting <click>This conference! <click>
- Each line will BOLD for every CLICKAt the same or future meeting, dig in to the details. Make sure everyone is in agreement with what is expected.Hash out the issues now so they are not issues down the road during growing, harvest or delivery. <click>Agree to ValuesOrganic? Local? <click>Diversity?Ethnic, Economic <click>Children? <click>Work load? <click>Share risks? What food? <click>OUR Values:Still in discussion! <click>
- Core group makes the executive decisions. Takes care of administrative needs. <click>Organize the Core GroupFarmer, Site, Distribution <click>Responsibilities, Budget <click>Fees & Payments <click>Expectations and Guidelines <click>OUR Core Group … <click>(Our core group on next page)
- Each line will BOLD for every CLICK<click>OUR Core Group:Go Green, MeridianExisting non-profit organization, Go Green, Meridian, local chapter of Gaining Ground Sustainability Institute of Mississippi <click>Farmer <click>You? Actively Searching. <click>Experience <click>Time <click>Dedication <click>More to come later <click>The Farmer (Pitch that we are searching!!!)
- Discuss the general location – landmarks and access routes<click>
- Discuss that the red 5 acres is the primary focus.The other acreage may be available to us as well.<click>
- Still so much more to be discussed.<click>Request that anyone interested find and fill out their information on the CSA Interest SheetA general idea of the items that still need to be discussed:Growing SeasonsCost of MembershipShare SizesWorking or Non-WorkingPayment ScheduleVarieties to be Grown
- Each line will BOLD for every CLICKCore Group responsible for motivating the public and finding members<click>Core Group Action:Flyers/Advertising <click>Recruitment <click>Brainstorming <click>Press Release <click>OUR Action:This Conference! <click>Resources of Go Green, Meridian <click>
- Each line will BOLD for every CLICKMembers make a commitment to the CSA! <click>Member CommitmentsContractWhen to pay, If to pay, etc.Contract with applicable informationRisk Sharing – Food Sourced from other Farms – Refund <click>Legal StructureCooperatives, Sole Proprietorships, LLC, etc. <click>OUR Structure: Non-Profit <click>CapitalizationFunding: Farmers, Members, Grants <click>OUR Funding: Donations, Lease, etc. <click>
- Each line will BOLD for every CLICK<click>MembersFinancial support through their purchaseSupporting the Core and helping move the CSA forward <click>VolunteersHelp the Farmers with preparing, growing, harvesting, distrusting, good old moral support <click>FarmersFeeds the community and receives fair compensation <click>
- Who is the hub of this wheel?<click>You may feel that it is the core group, with their organizational and executive responsibilities<click>You may feel it is the members, since they are the financial source that keeps the farm funded<click>Or perhaps you feel it is the volunteers, with their tireless passion to see the work completed<click>I am here to express my opinion that the hub of the wheel is, in fact, the Farmer <click>
- Each line will BOLD for every CLICKWe still need this hub for our wheel. We have experienced horticulturists, hobby and backyard farmers and gardeners, but what we need is a farmer who can dedicate themselves to this effort.We want to plan this year and be ready to have product to sell next year.While there are many variable to consider, in general we hope to find a farmer that is: <click>Experienced, or willing to intern <click>Familiar with climate/soil <click>Personality traits of a self-starter <click>Able to share control <click>
- <click>
- Thanks, and remind to attend the rainwater harvesting demonstration tomorrow at the Community Garden, starting at 12:30pm<click>