Babajob at the Global Philanthropy Forum

Changing behavior with social and financial incentives

The social opportunities of this conference

Prof Anirudh Krishna Duke University ,[object Object],[object Object],More: www.pubpol.duke.edu/krishna

The Good News… More: www.pubpol.duke.edu/krishna N > 35,000 households (mostly villages) Escaped Poverty Rajasthan (35 villages) 11% Gujarat (36 villages) 9% Andhra (36 villages) 14% W. Kenya (20 villages) 18% Uganda (36 villages) 24% Peru (20 communities) 17% North Carolina (13 communities) 23%

… The Whole Story More: www.pubpol.duke.edu/krishna N > 35,000 households (mostly villages) Escaped Poverty Became Poor Change Rajasthan (35 villages) 11% 8% 3% Gujarat (36 villages) 9% 6% 3% Andhra (36 villages) 14% 12% 2% W. Kenya (20 villages) 18% 19% -1% Uganda (36 villages) 24% 15% 9% Peru (20 communities) 17% 15% 2% North Carolina (13 communities) 23% 12% 11%

Findings! ,[object Object],[object Object],[object Object],[object Object],More: www.pubpol.duke.edu/krishna

Reasons for descent ,[object Object],[object Object],[object Object],[object Object],More: www.pubpol.duke.edu/krishna

Reasons for poverty escape ,[object Object],[object Object],[object Object],[object Object],More: www.pubpol.duke.edu/krishna

They got other jobs ,[object Object],[object Object],[object Object]

A quote… ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Many jobs are found through word of mouth.

A Story of 2 Nannies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other job sites help high end workers – even connect to social networks

90 minute commute distance 2001 2008 2011

[object Object],[object Object],But wait:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How we digitize job seekers: 3 models

Payment example 1: Mentors Job Seekers Employers NGO MFI

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How we digitize job seekers: 3 models

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Take-aways

[object Object],[object Object],Thanks

[object Object],Payment example 2: Employee Connector Mentor 1. Sean starts out as a simple babalife user 2. Sean adds friends on babalife or adds app on orkut/facebook 3. Sean needs to hire someone and pays babajob Rs 599 ($16) to see mobile #s or post a job 4. Sean searches and later clicks ‘I hired Selvi’. 5. We see that Kumari is the connector between Sean and Selvi. Earns Rs 100. 6. Kumari is also the mentor who registered Selvi on babajob.com. Earns another Rs 200

Stages of Progress (Rajasthan) More: www.pubpol.duke.edu/krishna 1. Food for the family 2. Send children to school 3. Some clothes to wear outside the house 4. Start repaying debts 5. Repair the existing shelter 6. Dig a well 7. Purchase cows and buffaloes 8. Construct a pakka (brick) shelter 9. Purchase ornaments 10. Radio, tape recorder, refrigerator 11. Motorcycle 12. Tractor, car Poor Not Poor Rich

[object Object],Babajob payment example # 2 Employee Connector NGO Mentor Connector

[object Object],[object Object],[object Object],[object Object],[object Object],Babajob summary

Babajob at the Global Philanthropy Forum

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