2. Sampling
• The process of selecting a number of
individuals for a study in such a way
that the individuals represent the
larger group from which they were
selected
3. TYPES OF SAMPLING
Random Non random
judgmental
Deliberative sampling
Quota sampling
Multistage sampling
Cluster sampling
Stratified random
Systematic random
Simple random
6. Process of sampling
Defining the population
Identifying the sampling frame
Specify the sample unit
Selection of sampling method
Determine the sample size
specifying sample planning
Selection of sample
8. Error of
samplingSampling error
Error caused by the taking act of sample
Non sampling error
No control
Non sampling error can occur at every stage of planning and execution
of a survey such as:-
Errors during tabulation
Faulty definition
Improper training methodology
S sample
error
sample sampl
e
Sample
error
population population
10. census
• Census represents the study of universe.
• Mostlyconducted by the government in long periodical
basis
• Eachand every component of the population is
subject of the study
11. • To gather data about the population in order to
make an inference that can be generalized to
the population.
• To find representative samples to avoid bias
conclusion