Usher is an American singer, songwriter, dancer, and actor that the group chose to research and compare to their own artist because of their similar styles of singing. Usher has been successful in creating a strong brand through his albums, music videos, and website by consistently portraying common themes that run through his work and combine to make him well known. The group felt Usher was a good artist to focus on because he portrays the same message in his music that the group wants to convey in their own music video about the emotional strains of life.

1. MAIN SOURCE OF
RESEARCH
Usher

3. ■ Usher is an American singer, songwriter ,dancer and actor.With Ushers success and
love with music, our group thought that researching Usher would be good when
comparing to our artist.They have many similarities, and have the same style of
singing which we thought was very helpful. Usher manages to create a strong image
through his album, music videos and website.
■ Usher and my artist have a variety of similar conventions and features.
■ Usher manages to create a strong brand between his music videos, website and his
albums.
■ We decided to focus on Usher as he is an artist which portrays the same message in
which our group wanted to get across in our own music video.The emotional strains of
life can drain you.
■ Common themes run through Ushers brand to make him better well known and
combines into a successful brand.