We are the Rights and Marks an Intellectual Property Law firm Providing service such as Registration and Renewals of Trademark, Copyrights, Patent, Industrial Design, Geographical Indication etc.

1. TRANSFORMING THE WAY YOU DO IP
PROGRAMME FOR MANAGERS & DIRECTORS OF COTTAGE
INDUSTRIES, MEGHALAYA
NIMSME – 19TH OCTOBER 2016
RAVI S
SENIOR ASSOCIATE
RIGHTS & MARKS, HYDERABAD
GEOGRAPHICAL INDICATIONS – SCENARIO IN
INDIA & WORLDWIDE PERSPECTIVE & TRADE
SECRETS – PROTECTION AS IPR

2. INTRODUCTION
* Rights & Marks established in the year 1998 is a Leading Intellectual Property Law Firm
based in Chennai and having branches at
* Bangalore - M. G. Road
* Mumbai - Andheri
* Hyderabad - Banjara Hills
* Coimbatore - R.S Puram
* London - Hatton Garden
* Dubai - The Iridium Building, Al Barsha
* USA – San Francisco
* Serving more than 10,000 clients.
* Since 2004 we are in Hyderabad and offering services to 4000 companies.

3. FOUNDER
Mrs. S.Balajanaki M.A., M.L., L.L.M.,
* She enrolled at the Madras Bar Council in 1986-87
* She qualified her self as Solicitor of England & Wales and was admitted to Law
Society of England on 15th Oct, 2007.
* She is an IP Valuator, Certified by International Trademarks Association.

4. INTELLECTUAL PROPERTY SERVICES
* TRADEMARKS & SERVICE MARKS
* COPYRIGHT
* GI MARK - GEOGRAPHICAL INDICATION
* PATENT
* INDUSTRIAL DESIGN

5. • A geographical indication (GI) is a sign used on products that
have a specific geographical origin and possess qualities or a
reputation that are due to that origin. In order to function as a
GI, a sign must identify a product as originating in a given place.
• In addition, the qualities, characteristics or reputation of the
product should be essentially due to the place of origin. Since
the qualities depend on the geographical place of production,
there is a clear link between the product and its original place
of production.
GEOGRAPHICAL INDICATIONS

6. GEOGRAPHICAL INDICATIONS
• It originates from a definite geographical
territory.
• It is used to identify agricultural, natural or
manufactured goods
• The manufactured goods should be produced or
processed or prepared in that territory.
• It should have a special quality or reputation or
other characteristics

7. GEOGRAPHICAL INDICATION (GI)
 A recognition for products with traditional & cultural value
 Products with long & strong bondage with the place
 Typical Examples :- Nagpur – Orange, Banaras – Silk, Assam – Tea
 Governed by Indian GI Act 1999
 GI’s can be Agri products, Specialty Foods, handlooms/ Handicrafts
etc.

8. NORTH EAST OF INDIA & MEGHALAYA – A TREASURE TROVE
 North Eastern states – Unique cultural & heritage values
 Immense potential for growth by traditional industries,
agriculture
 Khasi Mandarins ( Best known GI from Meghalaya), Assam Tezpur
Litchi,Tripura Queen pineapple, Nagaland Tree Tomato, Shaphee
• Lanphee of Manipur etc

9. INDIA & AGRI & AGRO BASED GI PRODUCTS
India - A traditional Agricultural nation with
more than 5000 years of agrarian tradition
Few Famous Indian Agricultural GI's are:
Basmati Rice
Darjeeling Tea
Nagpur Oranges
Guavas from Allahabad (Surkha),
Navara rice from Palakkad,
Alphonso mangoes from Ratnagiri & Devgad
Processed Agri & food products:
Bikaneri Bhujia
Hyderabad Haleem
Nearly one fourth registered GI's in India
represent Agricultural & Agro based products
(49 out of 194)

10. GI is used as a tool to protect usurpation by
other producers away from the GI territory:
• 'Basmati Rice', 'Darjeeling tea‘ are popular GI's in India
with huge international markets
• 'Darjeeling tea' is a PGI in Europe
Other Agri products which have shown increase
in market potential after GI registration:
• Navara rice
• Kalanamak rice
• Bikaneri Bhujia
• Hyderabad Haleem
• Many products from North East including Meghalaya
VARYING USAGE OF GI CERTIFICATION IN INDIA
IN AGRICULTURAL SECTOR
Navara RIce

11. THE POSSIBLE FUTURE LIST OF AGRI GI'S FROM INDIA
• Chikkis from Lonavala & Kovilpatti
• The peanut bars have good shelf life &
easily packaged and highly popular &
give good instant energy & good to taste
• Gulbarga Red Gram
• Highly popular Pigeonpea which is grown
in pulse bowl region of India
• Sharbati wheat
• The most popular Wheat in India
• Garlic Chives (Jyllang) from Meghalaya,
Sohiong (Meghalaya Cherries)Sohiong
Wine,Sohplang fruit etc

12. PLAN ENVISAGED FOR GI PRODUCTS
Establishing GI product cluster to foster business
Development of Code of Practice (CoP) for clusters with full
details on process and procedure about usage of GI,
defining roles & responsibilities for each player in the
Supply chain & also a road map for establishing the GI
products as self sustainable entities
Popularizing GI's with the help of Authorised users using
outreach activities & tools
Interventions after GI registration :
• Creation of new and innovative product variants
• Networking and linking of registered agri-Gis
• Focused marketing strategy such as GI expo, GI stall, GI
store etc.

13. GI’S IN OTHER SECTORS
• Handlooms ( Kancheepuram, Banaras, Muga Silk, Maheshwar
sarees, Rajkot Patola etc).
• Handicrafts ( Nachiarkovil Lamps, Thanjavur Plates, Aranmula
Mirrors, Jaipur Blue Pottery etc).
• No. Of GI applications from Countries abroad (incl. Wines/
spirits/Cheese etc).
• Many products from North East & Meghalaya especially have
immense potential of becoming GI products

14. ROLES OF INSTITUTIONS, NGO'S & GOVERNMENT
• Promoting GI products in official programs and meetings
• Expanding the GI horizon from National to International
levels. (eg: seeking PGI status)
• Seeking more collaboration at International levels
• Bi-lateral & Multi lateral agreements to provide mutual
sops for GI products between countries
• Adopting pro-GI policies, tax exemptions, free trade etc.

15. PERSPECTIVE OF COTTAGE INDUSTRIES IN MEGHALAYA
& HANDLOOMS
• Sericulture & weaving – Silk Industry
• Ri Bhoi District – Eri Culture is practised as
traditional handloom by poorer section of
rural women
• Finest variety of Eri Silk
• Bamboo & Cane Furniture – Special & Unique
to Meghalaya

16. THE 'INDIAN LINK' IN FRENCH GOURMET'S LIST
• Le Petit Pâté de Pézenas - The Sweet & savoury French delicacy with Indian
Origin
• The British General Robert Clive (1725 - 1774) established the English rule in
India
• He spent few months in Pezanas (near Montpiller) in Southern France
• His cooks made Indian 'Kheema naan' a meat based delicacy and offered to
the guests in Pezanas. They gave the recipe too.
• Now Le Petit Pâté de Pézenas is a popular traditional food product in
Pezanas in France
• The Indian Connection in French cuisine !
• http://www.youtube.com/watch?v=8gysmBH_9tw (Michel Roux Jnr)
•

17. INDIA (AGRI & AGRO) BASED GI PRODUCTS
India - A traditional Agricultural nation with more than 5000
years of agrarian tradition
Few Famous Indian Agricultural GI's are:
• Basmati Rice
• Darjeeling Tea
• Nagpur Oranges
• Guavas from Allahabad (Surkha),
• Navara rice from Palakkad,
• Alphonso mangoes from Ratnagiri & Devgad
Processed Agri & food products:
• Bikaneri Bhujia
• Hyderabad Haleem
Nearly one fourth registered GI's in India represent Agricultural
& Agro based products (49 out of 194)

18. • Enormous Economic potential
• India’s first ever meat product to be granted GI status
• Relish it during “Ramzan” in Hyderabad
HYDERABAD HALEEM
The Season’s GI

19. FEW GRANTED GI’s IN INDIA
GADWAL SAREES CHERIYAL PAINTINGS

20. FEW GI’s ACROSS THE WORLD
Tequila (Mexico) Port Wine(Portugal) Champagne (France)

21. To Conclude
• Indian GI system having completed one Full decade and is all
set to enter the Phase II
• The GI products must be enabled to enhance wider
marketability into newer markets thereby improving livelihood
of the producer groups
• Stronger Post GI intervention plans are chalked out to
UNLEASH the potential of the traditional Agri & Agro based
products from India with GI tag
• Meghalaya’s traditional products can unleash their economic
potential

22. • Why Trade Secrets ?
• Perpetuity is the most important
feature. Unlike Patents etc, which
have limited life period / span
• Best Known Trade Secrets ..
• Some Good practices ( like
Covenants, Non Disclosure
agreements) etc
• No Legislation in India to safeguard
Trade secrets as in US
TRADE SECRETS

23. Client Choice Awards 2014

24. Article Published in world Leader Magazine UK

25. Awarded The Best Law firm of Asia Pacific
by
WORLD LEADERS INTERNATIONAL IP AWARDS 2008

26. THANK YOU