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Industrial visit report



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Industrial Visit Report
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Industrial visit report

  2. 2. About the Company  Lingaraj Biscuits Private Limited was registered on 23 August, 2004. Lingaraj Biscuits Private Limited's Corporate Identification Number (CIN) is U15412OR2004PTC007735, Registeration Number is 007735.  Their registered address on file is Plot No. - 31, Chandaka Industrial Estate, Patia, Bhubaneswar - 751024, Orissa, India.  Lingaraj Biscuits Private Limited currently have 4 Active Directors / Partners: Rohit kumar Narayandasji Saraf, Sajjan Kumar Sureka, Sunita Devi Agarwal, Kunal Agarwal, and there are no other Active Directors / Partners in the company except these 4 officials.  Lingaraj Biscuits Private Limited is currently in Active Status.
  4. 4. Main Competitor in the Market
  5. 5. Production At LB. Pvt. Ltd  Lingaraj Parle Biscuits manufactures 2 of the Parle Products, i.e., Parle-G and Happy Happy Biscuits in alternative week respectively.  As we were on the 2nd week the production of Parle-G was going on.
  6. 6. Production Process of Parle-G Mixing Moulding Baking Cooling Packaging Distribution
  7. 7. Production Process of Parle-G Ingredients used for the production of Parle-G are : • Wheat Flour • Sugar and Salt • Edible Vegetable Oils • Invert Syrup • Skimmed Milk Powder • Leavening Agents • Permitted Emulsifier • Flavor • Dough Conditioners
  8. 8. Process Steps of Parle G The following steps are being followed over there such as Pic-1 : Mixing of the ingredients Wheat flour , Edible oil , Skimmed Milk Powder , Sugar Then it goes to a dough making machine which is associated with a roller which moulds the dough to a particular shape. Pic- 2 : After molding it takes a unique shape of parle g with its brand name embedded on it. After that it passes through a conveyer.
  9. 9. Process Steps of Parle- G The conveyer passes for baking process through a series of oven. The temperature maintained is in between 180 c to 330 c. The ASIA’s largest oven is used in this plant. The quality of the biscuit is neatly checked during the process by the support staffs continuously. After baking it again passes through another 6 levels of conveyer belts for cooling.
  10. 10. Process Steps of Parle- G After cooling of the fresh baked biscuits it is collected in a sorting machine and goes for wrapping and packaging. They use eco friendly packaging material to avoid PVC in it. Then the packets are collected through a channel and sent to Godown for distribution . The quality is not compromised any process so the product has to pass through several QC processes.
  11. 11. Distribution Channel Lingaraj Biscuits Pvt.Ltd. Chandaka Industrial Estate Bhubaneswar. Dippo- Cuttack (Manguli Chowk) 18 Disributors Dippo- Bhubaneswar (Mancheswar) 18 Disributors Dippo- Sambalpur (Redhakhol) 18 Disributors
  12. 12. Market Strength  The extensive distribution network, built over the years, is a major strength for Parle products. Parle biscuits &sweets are available to consumers, even in the e most remote places and in the smallest retail outlets.  Parle has nearly 1,500 wholesalers, careering to 4,25,000 retail outlets directly or indirectly.  The Value for money positioning helps generate large sales volumes for the products. However, Parle Products also manufactures a variety of premium products for the up-market, urban consumers. And in this way, caters a range of products to a variety of consumers.
  13. 13. MARKET-SHARE  It has 70% market share in India in the glucose biscuit category followed by Britannia, Tiger (17- 18%) and ITC's Sunfeast (8-9%).  The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers).  Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe.
  14. 14.  Low profit margin. • Decrease in weight per biscuit. • Bulk purchase of raw material. • Reduced wastage- 1% of the 115 TONES • Increased productivity. • Availability in remote places. • Avoid sophisticated packing. • 40 g pack costing Rs 3 has net weight of 40 g from Jan 2008. • Parle-G has seen the variation in sales due to increase in price by mere 50 paise in 1995. REASON OF PARLE-G MAINTAINING ITS PRICE OF RS. 3.00 FOR THE LAST 25YRS
  15. 15. PRICING STRATEGY OF THE FIRM  Appeal to all income groups : The product is appealing to the consumers as the target audience is basically kids. This product is suitable to all Income group. • Low and mid-range price Segments: The pricing of the product is of low and mid-range so as it suits every ones pocket. • Value for money: Value for money allows all age group to enjoy parle products at fullest • Strict cost control at every point in supply Chain: It reaches 2.5 million outlets, including villages with a population of 500 people
  16. 16. Infrastructure & Labor Management  The firm Lingaraj Biscuits Pvt Ltd. has a successful time line over decades.  It has more than 400 laborers deployed in different departments for packaging and distribution, quality checking, and maintenance.  The firm holds a godown of capacity 50000 tons for storing ingredients as well as products or distribution.  It holds the major market share due to its capacity of production.
  17. 17. Conclusion  The industrial visit gives a lot of information about various aspects of production, marketing as well as the operation of a company. The dissemination of knowledge by the support organization also gives a clear scope to the transactional analysis of the company. After conducting a survey of the company we found that there is a bigger market for the biscuits and confectionary in unorganized retail stores if proper supply of goods without breakage is there.  It is also concluded that Parle is the first preference of the both customers as well as retailers. Because of its brand image & price.  Brand Parle G dominates the volume dominated market due to its brand equity and better production strategy.