This slide show explains the market survey made by Agriculture Department Government of Gilgit-Baltistan, JICA and Local Support Organizations during 16th- 21st December, 2013 in the Lahore, Pakistan.

1. Supported by
Japan International Cooperation Agency
(JICA)
Project Counterpart
Department of Agriculture (DoA) GBPrepared by Ahmed Nayyar (LSO-GOLD)

2. Mr. Ijlal Ahmed Agri Department
Mr. Ahmed Nayyar GOLD-LSO
Mr. Yawar Abbas RDO
Mr. Naib Khan SVO
Mr. Haji Nisar MLSO
Mr. Yukio Ikeda JICA Expert
Mr. Zulfiqar A. Ghazi JICA
Consultant
Prepared by Ahmed Nayyar (LSO-GOLD)

3. Wholesale Market (Akbari Mandi)
Retail Shops (Nolakha Bazar,
AGT Road)
High End Market (Hyper, Metro,
Green Valley)
Processors/Packers (Nuts N Legumes,
Perfect
Foods)
Exporters (Hunza Organics)
Prepared by Ahmed Nayyar (LSO-GOLD)

4. • To observe the apricot products at the
shops and market in Lahore
• To collect the relevant market and product
information at the shops/traders
• To show traders the samples the products
of Gilgit-Baltistan
• To negotiate with traders to sell those
products, if possible
Prepared by Ahmed Nayyar (LSO-GOLD)

5. Purpose: To show the sample dried
apricots and talk about the business deals
GROUP 1 (BUYERS) GROUP 2 (SELLERS)
Ahmed Nayyar/ Yawar Abbas Naib Khan/ Haji Nisar
Collect Samples Show Samples
Discuss Rates Discuss Rates
Observe Quality Explain Quality
Inquire Origin Inform Origin
Prepared by Ahmed Nayyar (LSO-GOLD)

6. • Visited several shops in Nolakha Bazar,
AGT Road, Mall Road
• Discuss price, quality, origin with retailers
• Different samples were shown to the
vendors
• Because of its demand they agreed on
business for white Apricot (Sulphur), if a
mature supply chain is developed
Prepared by Ahmed Nayyar (LSO-GOLD)

7. Visited shops were
• Yousuf Dry Fruits, Chandni Fruits, Sabri
Dry Fruits, M. Sharif Dry Fruits, Umar Dry
Fruits, Akbar Dry Fruits
• Outcome
No demand for Organic Apricots
Prices depend on its quality
More demand for white (Alman)
Supply ChainPrepared by Ahmed Nayyar (LSO-GOLD)

8. • Officials from Agriculture Department and
JICA were present in the briefing
• Every participant suggest his idea about
the Apricot marketing
• Outlets to display Apricot products
• Advertising Plan
• Initiate trainings for farmers in:
Production, Processing and Marketing
• Forums
• Reliable Supply Chain
Prepared by Ahmed Nayyar (LSO-GOLD)

9. • Show them apricot samples from GB
• Demand Organic products
• Supply, process and market dry-fruits to
High stores
• Encourage the GB products and ask to
make deals in the future
• Ask to install a processing unit inside GB
• Organic Certification
• Deals in both Export and Import
Prepared by Ahmed Nayyar (LSO-GOLD)

10. • Lots of Potential in GB apricots
• Product of Afghanistan in market
• Supply Chain problem
• Three different areas (Organic, Sulphured,
local, international)
• Market in cities depend on customers
• Multipurpose use
• Manufacturer
• Value addition
Prepared by Ahmed Nayyar (LSO-GOLD)

11. • Demand is different in western market
• Soft, Low moisture level, Not sticky
• Grading must be done
Outcome
• Address production, chain, target market
• Quantity, sustainability, continuity
• Controlled weather conditions
• Certification
Prepared by Ahmed Nayyar (LSO-GOLD)

12. • Samples were shown
• Promotion of products on international
level (Exhibitions)
• Take samples for laboratory tests
• Grading, packing, supply
• Quality and Quantity must be ensured
Prepared by Ahmed Nayyar (LSO-GOLD)

13. By Zulfiqar A. Ghazi (Consultant)
• Processors
• Packers
• Exporters
• High
End
Market
• Retailers• Akbari
Mandi
17 16
3812
Prepared by Ahmed Nayyar (LSO-GOLD)

14. • Japan import from other countries
• Potential in organic (High end markets)
• Japanese pay more for health and safety
• Big Chain stores
• MUJI
• Max Value
• Require Certification and stable supply
chain
• Unique organic shops and traders
Prepared by Ahmed Nayyar (LSO-GOLD)

15. • Do not rely, they check quality and
traceability by themselves
• Target them to sell our products
Suzuki N-Harvest
• Selling dried fruits since 2-years
• Want to buy better quality dried apricots
• Softer, Dust-free, Grading
Prepared by Ahmed Nayyar (LSO-GOLD)

16. Ambessa
• Deals in organic foods (processors)
• High end market
• Want naturally grown as possible
Far East Bazar
• Traders and retailers
• GB dried fruits have high potential
• Brand name “HUNZA”, Love for the land
Prepared by Ahmed Nayyar (LSO-GOLD)

17. • Shishkat
Farmers
PKR 230/kg
• MSA
Washing,
grading, packing
• Customers
in Japan
$ 4-6/kg
Prepared by Ahmed Nayyar (LSO-GOLD)

18. • Effective supply chain is inevitable for
marketing and sell of apricot products
• Post harvesting techniques must be introduce
on local level
• Modern technology, equipments & processing
units can play a vital role in the sustainable
development of fruit products
• Trainings, workshops and interactive sessions
should be develop on grassroots level for
farmers
Prepared by Ahmed Nayyar (LSO-GOLD)

19. Prepared by Ahmed Nayyar (LSO-GOLD)

20. Prepared by Ahmed Nayyar (LSO-GOLD)

21. Prepared by Ahmed Nayyar (LSO-GOLD)

22. Prepared by Ahmed Nayyar (LSO-GOLD)

23. Prepared by Ahmed Nayyar (LSO-GOLD)

24. Prepared by Ahmed Nayyar (LSO-GOLD)

25. Prepared by Ahmed Nayyar (LSO-GOLD)