Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. For more information, visit richardsaad.me

1. 1
The promotion

2. 2
Development ofthe marketing communications (Promotion):
1. Identify the targetedaudience.
2. Determine the communicationsobjectifs.
3. Selecta strategy ofcommunications.
4. Conceive a message.
5. Determine the global communicationsbudget.
6. Finetune the promotionalmeansofaction.
7. Evaluate the results.
The promotion> Process

3. 3
Attention
Interest
Desire
Purchase
Content ofthe message:
§ Unique sellingproposition(USP)
§ Argument(reasonwhy)
Message format:
§ Textual,audio,visual,multimedia,non-verbal
§ Colorandbrand imageriy
The promotion> Process

4. 4
Advertisement
Public
relations
Personalsales
Sponsoring
Buzz – word-
of-mouth
Direct
marketing
Sales
promotion
Interactive and digital
marketing (l)
The promotion> Media/channels

5. 5
Thank you
Richard Saad
rsaad@become-remarkable.com
514-690-7178