Presented by ADG Creative

3. WHO
WHA
T
WHY
are you?
do you do?
does it matter?

4. Features Benefits Experienc
e

5. 5 Most Valuable Brands in the World
$158.8B $148B $107.5B $90.2B $85.7B

6. Making it real.

7. Marketing Plan
Align with business goals
Assess the environment
Determine timing for implementation
Consider measurements for success

8. 2014 Marketing Budgets
$2.3B
$5B
$2.9B
$2.5B

9. Paid Media Earned Media Owned Media

10. Paid Media:
Benefits:
Challenge:
Advertising the brand through a
3rd party channel.
Immediate, scalable, extends
your reach
Clutter

11. Earned Media:
Benefits:
Challenge:
Publicity gained through
promotional efforts other than
advertising. Influencers increase
awareness about a brand.
Credible, transparent, extends
your reach
Can’t control, difficult to
measure and scale

12. Owned Media:
Benefits:
Challenge:
Communications channels that
are within your control. Owned
by the brand.
You control, focus on niche,
cost efficiency
Extended reach, takes time

13. Average cost of :30
advertisement during
the Super Bowl
Cost of 1 full page ad
in Washington Post
for 1 day
$4M
$37,000

14. Don’t think about a single
channel in isolation.

15. { Paid }
{ Owned }
{ Earned }
Create Facebook only discounts
using Facebook Advertising
Drive audiences to your
Facebook page
When they “Like” and “Share”
your page you begin to form a
relationship

16. All roads lead
to convergence.
Content Marketing
– it’s here and it’s the future.

17. We don’t sell cosmetics,
we sell hope.” —Charles Revson
Founder of Revlon
“

18. Be heard.