Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. For more information, visit richardsaad.me

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The place & distribution

2. Systemof multi-circuit distribution
A company createstwo circuitsofdistributionor more to obtainone or several segments.
Disintermediation
Replacementoftraditional resellersby newmiddle-mantypesorby directsales.
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The place & distribution> Hybrids

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ChoiceMarket Company
Product
The place & distribution> Context

4. Intensive distribution
The goalis to maximize productcoverage which,therefore,increasessales.The accessibilityofthe
product stimulatessales.Thisstrategy appliesto lowvalue productsthat require no researchand
price comparison.E.g. bubble gum at the convenience store
Selective distribution
Whenthe manufacturerislookingfora dealerina specificterritory.The choice ofthe distributor
and hiscommitmentto respectthe brand image and itsvaluesbecome a selective process.E.g.
Diesel
Exclusive distribution
The high value orindustrial productthat needsresearchanda thoughtfulpurchase decisionfrom
the customer requiresanexclusive dealer,especiallywhenthe dealerinveststime andmoney.But
this model isalso implementedasa franchise.
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The price & distribution> Types of distribution

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Thank you
Richard Saad
rsaad@become-remarkable.com
514-690-7178