Marketing Model
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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. For more information, visit richardsaad.me
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Marketing Model
- 1. INDUSTRY DYNAMIC Framework: PESTEL Competitive Analysis Framework: PORTER’S 5 FORCESEXTERNAL CONTEXT Value Proposition (Competitive Advantage + Market/Target Audience Need) Capabilities and Resources Framework: SWOT, VALUE CHAIN Organization Outils:Vision/Mission, Ansoff Matrix, BCG Matrix The problem/Opportunity Ex. Answer a specific need, solve a specific problem, etc. Market Research Ex. To who? What? How? And Why? Marketing Objective, Budget, KPIs Ex. Increase market shares or revenues by X % Market/Target Audience Positioning Price Place Promotion Product INTERNAL CONTEXT MARKETING MODEL Richard Saad 514-690-7178 rsaad@become-remarkable.com