2. Exploring communications: Body language, words, tone
What is best: University or real job? (David Lynch fragments)
Course opportunities: placements, networks, experience of tutors, competitions, social
Neil Kelley
Open Day
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17. 1. Marketing Environment
2. Information for Marketing
3. Introduction to Digital
Marketing
4. Practical Marketing
5. Marketing Essentials
6. Introduction to Marketing
Communications
1. Integrated Marketing Communications
2. Marketing Research
3. Managing Marketing Projects
4. Consumer Insight
5. Marketing Planning (BAMKM)
5. Principles of Advertising (BMKAM)
6. Option module of your choice
18. 1. Advertising Strategy
2. Media Planning Project
3. Creativity and Innovation
4. Strategic Marketing Management
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Digital Strategy
Celebrity and the Media
Contemporary Brand
Management
Marketing Placement
1. Digital Strategy
2. Marketing Consultancy Project
3. Creativity and Innovation
4. Strategic Marketing Management
5/6. Optional modules:
Marketing Dissertation
Retail Marketing
Arts Marketing
Consumer Culture
Contemporary Brand
Management
Celebrity and the Media
Marketing Placement
