Blogger was used as an online sketchbook to make work digitally accessible and easy to share with teachers and friends for feedback. YouTube was used for both research and evaluation, viewing tutorials and music videos for inspiration and posting the finished video to attract comments and views. Photoshop was vital for production, editing photos and creating branding elements like repeated letters and filters. Premiere Pro and After Effects were used to structure and produce the high quality video, implementing effects like overlays and a distorted transmission close.

1. How did you use technology in
the construction and research,
planning and evaluation stages?

2. Blogger
The main tool used throughout my course has been blogger.
It’s acted as an online sketchbook which has made my work
digitally accessible anywhere and easy to navigate. This has
also made my work easy to share with friends and teachers
for feedback, and easily lets them distinguish the different
sections of my work from my research to my production.

3. Youtube
We used Youtube for both research and evaluation. We
viewed numerous R’n’B videos for genre inspiration to better
understand their conventions for our video. Also we viewed
many many many tutorials to better understand the other
tools used in the production stages of our work. Once we
finished, we posted up our video on Youtube and used it to
attract commenters and views for our audience feedback,
utilising it as a social networking tool for evaluation.

4. Photoshop
Photoshop has been vital to our production. We used all
throughout our ancillaries, from editing photos to remove
blemishes or undesirable features, to even fully adding
things such as purple lipstick or adding filters. We used this
tool to construct in-depth CD panels and advert using layers
to create unique branding by merging a camouflage print
with repeated ‘K’s.

5. Premiere Pro + After Effects
We used this video editing software to order and structure our
video. As an industry level piece of software it helped us produce
a high quality piece of work, implementing various effects such
as video overlays. However for extra drama and cool visuals, we
also used after effects to produce a distorted transmission effect
to close the video. We felt this was a small but very strong way of
ending our video.