2. Commercial photography
Commercial photography involves taking pictures
for commercial use: for example in adverts,
merchandising, and product placement.
Commercial photography is also used in corporate
brochures and leaflets, menus in cafes and
restaurants, and similar commercial uses where
photographs enhance a text. Commercial
photography is used to promote or sell a product or
service.
Commercial photography is a varied field and,
although it covers a wide range of subject matters,
it must always enhance the portrayal of the client's
products, services, personnel or location.
Different subjects within
commercial photography:
3. Commercial
Allan Scott
Allan Scott commercial
photography is based in
the city of York. As well
as offering photography
he also offers video and
film services.
4. Advertising
What is Advertising Photography?
Advertising Photography means taking a photograph to
create awareness of a particular product. These
photographs are mainly used by advertising agencies to
market a product.
6. EditorialEditorial work is featured on posters,
magazines & newspapers.
These photographs are usually part
of a large collection of full page
photographs.
It can also be classed as any
photograph that isn’t advertising
pays less than
commercial/advertising photography
usually.
more creative than
commercial/advertising photography
usually.
An editorial piece is usually about a
certain photographer, designer or
brand. Its a clever way to advertise a
product sometimes.
Studio work is common for editorial
work although, as you can see from
the image on the right, sometimes
editorial work can be in an outside
setting.
7. Editorial
Nick Knight:
He is famous for his
fashion editorial work.
Works for magazines such
as I-D.
He works for certain
models more than one e.g.
Naomi Campbell & Kate
Moss. He has also worked
with celebrities such as
Lady Gaga for magazine
covers and interviews.
As you can see, he
produces most of his work
in a studio.
