Social recruiting (social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising

1. SOCIAL MEDIA for RECRUITMENT

2. Recruiting that we used to know …

3. Recruiting that we need to know …

4. Social Recruiting: what is it?
“Social recruiting (social media recruitment) is recruiting
candidates by using social platforms as talent
databases or for advertising.”

5. IT CAN need to TAKE 3 PATHS …
Increase reach:
Spreading jobs by
using people social
networks.
Active Search:
Search for candidates
via publicly available
information on social
networks.
Employer Branding:
Using social networks to spread the identity of
the company as an employer of choice.

6. Recruiters need to …
… NOT approach social recruiting like a job board,
using social media just to share job listings. INSTEAD,
talent acquisition professionals should interact with the
site's audience to cultivate leads and create a talent
community.

7. Social Recruiting: pros & cons …
… social media can be fast, efficient and cost
effective as a recruitment tool.
PROS
• Cost effective
• Fast
• Employer branding
CONS
• Lacks diversity
• Time consuming
• Lack of control
• Transparency
• Discrimination
• Limited

8. Social Recruiting: What it is & what it not is …

9. Social Recruiting:
Stats from 2015 survey in the USA* …
* US Survey by Harris Poll between 11 February 2015 & 6 March 2015.
Social Recruiting on the rise (2015 versus 2013):
• 52% vs. 39%- HR managers use social networks to search for
candidates
Content gets you hired:
32% HR Managers hired candidates based on info found on social
platforms
Social Recruitment per Industry:
 76% Information Technology
 61% Sales
 54% Finance

10. Social Recruiting: Creative Campaigns (1/3)…
Ikea Australia:
Secret job description
The Swedish Giant cleverly
concealed job descriptions inside
every pack of furniture sold.
Cost nothing – customers delivered
career information to themselves.
Results:
• 4285 applications and
• 280 new hires.
Simple yet so effective.

11. Social Recruiting: Creative Campaigns (1/3)…

12. Social Recruiting: Creative Campaigns (2/3)…
Saatchi & Saatchi:
The Mobile Creative Director
Through an app, creatives could
submit ideas and instantly receive
feedback from the Creative Director.
After using the app, candidates
received a message that Saatchi &
Saatchi was hiring.
The game involved that candidates
had a dialogue with the line
manager.
Result:
• Applicant pool doubled.

13. Social Recruiting: Creative Campaigns (2/3)…

14. Social Recruiting: Creative Campaigns (3/3)…
OgilvyOne:
The world’s greatest sales person
To add quality talent OgilvyOne
launched a clever recruitment
campaign to find 'The World's
Greatest Salesperson'.
Using a dedicated YouTube channel
and targeted social media
campaign they invited applicants to
sell them a brick!
The top contestants were given a
chance to pitch at the Cannes
Advertising Festival and the winner
received a 3 month paid fellowship
with the agency.

15. Social Recruiting: Creative Campaigns (3/3)…

16. Social Media Platforms: Overview for 2016 …

17. Social Media Platforms: practical demo of ...
Popular Platforms:
 Twitter
 Linkedin
 Facebook
 Youtube
Community Management:
 Hootsuite
Candidate Insight:
 Additional Tools

18. Social Media: Evaluate Capfin’s presence ...

19. Employer Branding:
Why should people respond?
Why should people pay attention?

20. Social Recruiting: Case Studies (1/3)…
Deloitte – Netherlands
Problem:
Recruitment a priority challenge as
only 10% of the workforce is looking
for a new job.
Strategy:
• A career website independent to
the corporate website.
• Develop strong employer brand.
Results:
 Cost of recruiting has dropped
significantly.
 234% more traffic from Social
Media than from other sources.

21. Social Recruiting: Case Studies (2/3)…
UPS (Top 50 recruiters on Twitter)
Problem:
High seasonal hiring volume done at
reduced cost.
Strategy:
• Improve UPS employer brand.
• Redirect all efforts from print to
online.
• Newly created careers website,
mobile app, facebook page and
using twitter to hire.
Results:
 Hires for all channels has risen
dramatically (Facebook: 12 in
2009 versus 226 in 2010).
 Better quality hires.
 Interview/Hire ratio is 2:1.
 Cost for hire down from $700 to
$70.
 Time to hire was reduced.

22. Social Recruiting: Case Studies (3/3)…
L’Oreal
The uniform branding of the various
careers websites give an overall
professional look to the careers side
of L’Oreal, and the linking to the
social platforms helps possible
applicants find what they need with
ease.
L’Oreal actively use social media for
their recruitment, and have results
to match.
 Facebook pages are well
branded
 Twitter feeds are actively updated
with jobs and news.
 LinkedIn page (and Careers tab)
is perfect

23. Social Recruiting: Case Studies (3/3)…

24. The End
But, beware the world of
Social Media has no end!