RezStream Webinar: Maximize Direct Bookings with TripAdvisor TripConnect
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Ready to increase direct bookings through TripAdvisor? Learn about the TripConnect Cost Per Click program to encourage TripAdvisor members to book direct and learn best practices.
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RezStream Webinar: Maximize Direct Bookings with TripAdvisor TripConnect
- 2. • Liz Day • Digital Marketing Manager • California born, Illinois raised, and Colorado transplant
- 3. TripConnect
- 4. Three types of platforms operating in the market: 1. Search engines 2. Online travel agents (OTAs) 3. Meta-search
- 8. Dos
- 12. Negotiate commissions Promote inventory during low season Promote inventory during various need periods Utilize minimum night stay requirements Promote higher priced rooms
- 13. Tracking Results
- 15. Get Started
- 16. Have an active TripAdvisor listing *Free or paid Work with a certified Internet booking engine Be a registered and verified owner on TripAdvisor Get started with TripConnect https://www.tripadvisor.com/CostPerClick
- 17. Conclusion Email: Liz.Day@RezStream.com Direct Line: 303-872-0214 Get Connected: • www.Facebook.com/RezStream • www.Twitter.com/RezStream • www.Plus.Google.com/+Rezstream • www.RezStream.com/Blog
Editor's Notes
- Metasearch platforms (e.g. TripAdvisor’s TripConnect): These platforms compare prices offered across different OTAs and properties. Metasearch firms make money through selling advertising on their searches like search engines. But rather than commissions, they charge a cost per click as well as for standard advertising.
- Maximize bookings: TripConnect sends travelers, who are ready to book directly from TripAdvisor, to your website’s booking page. Increase revenue: By sending travelers directly to your website’s booking engine, it’s easier to upsell guests to higher-priced rooms and add-ons. Reduce costs: By generating more direct bookings you’ll spend less money in commission fees from OTAs.
- Recently, TripAdvisor signed a deal with Booking.com to allow customers to book rooms directly on the TripAdvisor’s site.
- If your hotel distributes through the big OTAs—Expedia, Priceline, etc.—expect to compete with their rather large advertising budgets when it comes to bidding for CPC.
- Utilize daily cap
- Target performing countries
- Bid for the first position Depending on where you want to position, the bids will vary Also, the competitiveness of your area will also determine how aggressive/high you’ll need to set your bids at, i.e. $0.20-$2.50
- Manage OTAs to ensure your direct rate is most attractive
- No additional costs for existing RezStream Pro and RezStream Cloud users excluding the budget needed to kick off via TripAdvisor If you’re used TripConnect through RezPro, you need to deactivate and re-activate using the Cloud PMS *This can take up to 48 hours to 72 hours *This applies if you switch booking engines providers assuming they’re certified partners with TripAdvisor