Getaway Starts Here

Twitter handle @wander_we
The Market Opportunity

People are taking more frequent
shorter trips
The Short getaway market is huge…
400 million leisur...
The Market Opportunity

The Rise of the Tablet
Tablet usage, search volume and bookings
experiencing accelerated growth
84...
The Market Opportunity

Dissatisfaction with short trip
travel search
Travel search experience hasn’t changed muchbut trav...
The Market Opportunity

Clear Unmet User Need
No product that currently caters fully to the
getaway traveler- from plannin...
The Market Opportunity

People are
taking more
frequent,
shorter trips

The Rise of the
Tablet

Dissatisfaction
with short...
Overview
•

Primarily focused on 2-4 day getaways < 500 miles from home

•

Tablet first experience catering to flexible d...
Overview
Business Model
How We Make Money
• Booking revenue includes hotels,
activities/tours, events and car rentals
• Prototype l...
Demand Generation
Leverage Traffic Assets

Tap into Subscriber Base

Brand Placement in Breaking
Bad Series Finale

Featur...
Demand Generation
As WanderWe ramps up its own organic traffic base we will leverage our
incubator company’s massive traff...
Why We Will Succeed
Fragmented Market

We’ve Done This Before

• Many regional and editorial
focused players

• Experience...
Market Traction
Launched our Public Beta today. Check us out!
Positive initial traction:
• Will be earning meaningful reve...
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WanderWe

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WanderWe takes the guesswork out of weekend getaways and mini-vacations to dozens of popular destinations around California and the Northeast.

Based on your budget, interests, preferred travel time and broad date ranges, we recommend complete trips, including hotels, activities, restaurants, rental cars, flights and local events. Customize and share them with family and friends for instant feedback.

Published in: Business, Travel
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WanderWe

  1. 1. Getaway Starts Here Twitter handle @wander_we
  2. 2. The Market Opportunity People are taking more frequent shorter trips The Short getaway market is huge… 400 million leisure short trips taken in the US in 2012 44% of all leisure trips are 3 nights or less 58.5 million people took a road trip involving paid lodging in the last 12 months Average traveler takes one long trip per year but multiple short getaways
  3. 3. The Market Opportunity The Rise of the Tablet Tablet usage, search volume and bookings experiencing accelerated growth 84.1 million tablets will ship in Q4 2013, the first time more than laptops, desktop combined. Tablet converts at same level as desktop, but mobile is 66% lower- better look to book ratio Hotels are accessed 41% more on tablets than Mobile – driving conversions Tablet fastest growing search channel in travel queries up 180% YoY compared to 68% for mobile
  4. 4. The Market Opportunity Dissatisfaction with short trip travel search Travel search experience hasn’t changed muchbut travelers needs to have 57% of getaway travelers are now flexible on their destination 80% of travelers list budget as #1 requirement, followed by lifestyle activities Travel distance/and or time are much bigger considerations for shorter trips Short Getaway options are buried behind 7+ day trips on most sites
  5. 5. The Market Opportunity Clear Unmet User Need No product that currently caters fully to the getaway traveler- from planning to booking One size doesn’t fit all- user needs for short trips are different than what they look for a long trips
  6. 6. The Market Opportunity People are taking more frequent, shorter trips The Rise of the Tablet Dissatisfaction with short trip travel search Clear Unmet User Need
  7. 7. Overview • Primarily focused on 2-4 day getaways < 500 miles from home • Tablet first experience catering to flexible destination travelers who want to search by budget and interests • Other key features include: • Hybrid editorial-algorithmic trip picker based on interests/ budget • All in one booking for hotels, activities and transportation (coming soon) • Original content and 1-4 day Itineraries broken across multiple interests • Initial launch in most popular US getaway markets-secondary travel market emphasis • Beta includes California, Northeast & DC Metro • Launch partners include Expedia, Viator and tourism boards • Fully funded through 2014
  8. 8. Overview
  9. 9. Business Model How We Make Money • Booking revenue includes hotels, activities/tours, events and car rentals • Prototype launch showed 2.5%-3.5% of visitors likely to book on site Product Sales Offers/Deals 50% 20% • Bundle media opportunities with other portfolio properties for initial traction • Averaging $7+ CPMs • Good traction from tourism boards/CVBs Media 25% Ancillaries 5% • 500K+ short trip travelers from other portfolio brands to market WanderWe to Who We Partner With
  10. 10. Demand Generation Leverage Traffic Assets Tap into Subscriber Base Brand Placement in Breaking Bad Series Finale Featured Mention at Next iPad Launch Keynote
  11. 11. Demand Generation As WanderWe ramps up its own organic traffic base we will leverage our incubator company’s massive traffic, subscriber and search assets to drive meaningful demand • Promote WanderWe with local DMO’s & State Tourism Boards Partner with Secondary Market Tourism Boards • Market Tourism Board campaigns in exchange for opportunity to reach their registered users Long Tail Search Tap into Subscriber Base • Focus on long tail destination, activities & interest based search • Getaway travel less seasonal and higher incidence – expect more frequent visits/user and to avoid seasonality dips • 3m+ email subscribers including travel preferences and interests Leverage Traffic Assets • 4m monthly uniques to travel properties – 25% looking for 2-4 day trips • Leverage Oversee Traffic Match Network traffic300m uniques/ month – 25% mobile
  12. 12. Why We Will Succeed Fragmented Market We’ve Done This Before • Many regional and editorial focused players • Experienced team of travel industry veterans • Large national players have some relevant content but no dominant competitor • Expertise in launching niche travel businesses (AirportParking.com) Our Assets & Expertise • Large traffic / subscriber base Clear Pain Point for Travelers • Advertiser & partner relationships • Getaway travel discovery and booking is frustrating for travelers • Inbound marketing expertise & big data driven personalization • Short trips are different than long trips – products should be as well
  13. 13. Market Traction Launched our Public Beta today. Check us out! Positive initial traction: • Will be earning meaningful revenue and reach 100K+ registered users/subscribers in next four months • 20% more engagement with Tablet over desktop • 15% + first time users returned to site within two weeks Live with all in one booking, increased customization and more popular short trip markets by end of 2013 – App to follow in Q1 2014 Continuing to sign on partners for activities/tours, ancillary products and exclusive offers We would love to hear your feedback and from potential partners! Email us at info@wanderwe.com

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