1. REGINA (REGGIE) DAVIS FRENSLEY
110 SpringCabinLane Franklin, TN 37064
248-860-0949 (cell) Reginafre29@gmail.com
Sales / Project Management / Team Building
20+ years Marketing Services industry success in Digital Sales and Team Management driving consistent wins, revenue
growth, and positive teamatmosphere.
Highly motivated, Energetic, and resourceful marketing services professional with proven ability to successfully maintain
and strengthen relationships with new and existing clients. Deep experience in consultative sales, management, and team
building. Successfully led sales teams and managed accounts with flexibility while recognizing changing needs for global
consumer packaged goods (CPG) manufacturers and their agency partners.
PROFESSIONAL EXPERIENCE
Coupons.com, Inc. February 2009 - August 2012
Sales Director Increased sales year over year selling comprehensive digital solutions to Consumer Packaged Goods
manufacturers and their agency partners.
NOTABLE ACCOMPLISHMENTS
 Grew Revenue - Increased sales to $3.5 million resulting in revenue growth of 300% in year 1 and 150% in year 2
 Strategic Partner - Established and maintained relationships with senior level Management, Brand, Media, Social,
Shopper Marketing teams and agencies providing collaborative partnerships on Corporate Brand Events and
promotions with Nestle Purina and Johnson & Johnson
 Social and Shopper Pioneering efforts – Sold first Social new digital promotion product and Shopper Marketing
Loyalty programs
Key Clients: Chattem, Energizer, Johnson & Johnson, McNeil Consumer Healthcare, Reynolds Consumer Products, Nestle Purina
Valassis Communications, Inc. February 2008 - February 2009
Retail Sales Director Built strategic alliance with Food Lion to strengthen retail partnerships for this global billion dollar
Marketing Services leader.
NOTABLE ACCOMPLISHMENTS
 Sales Performance - Grew revenue to $3 million in direct mail Consumer and Shopper Marketing promotions
 Pioneering Efforts - Sold first Multi-brand Category Event with Food Lion across Key customers in over 2000
stores.
 Strategic Partner - Partnered with RetailCRM, Category Managers and Data Management Team
Entertainment Publications March 2007 - February 2008
InsideSales Directorand Consultant Createdand developed department and systems for new Customer
Channel.
NOTABLE ACCOMPLISHMENTS
 Developed marketing campaign for a new Corporate Customer Channel
 Created and hired 4 person Inside Sales Team for local Merchant Team
 Key contributor to test pilot of Salesforce.com for contact management and contract delivery system

2. Valassis Communications, Inc. (multiple roles) May 1983 - July 2006
Regional Sales Director 1998 - 2006
NOTABLE ACCOMPLISHMENTS
 Sales Leadership – Managed 24 salespeople in CPG and Franchise sales teams with $50 million quota; exceeded
sales quotas 7 of 8 years
 Business Development – Acquired 150 new accounts totaling $48mm in revenue including Hasbro, Kellogg,
NBTY, Sears Portrait, and White Castle and formed strategicpartnerships across internal departments to grow
new business opportunities
 Initiative and Problem Solving – Established strategy for servicing smaller revenue customers more cost
effectively. Hired and coached inside sales teams to strategically sell and generate new business; established
sales quotas, department goals, and budgets; organized teambuilding and morale events
Sales/Category Management/Various Roles 1983 - 1997
NOTABLE ACCOMPLISHMENTS
 Initiative and Problem Solving – Collaborated with Media department to develop plans and print execution;
Researched design, planning, and relocation of new office facility
 Innovator and Manager – Created, developed, and managed 16 person teamto process and deploy contracts;
hired and trained employees; established processes and procedures
 New Business Development – Developed and sold $5 million new product; managed P&L; Developed pricing
and strategiesfor accepting business in collaboration with VP Sales; evaluated $400 million in promotion
advertising and media revenue
 Negotiations and Sales – Assisted VP Media and Production in Media and vendor negotiations to recover $1
million+ in media expenses; managed $20 million revenue; sold consistently in top 5 sales team; collaborated
across internal departments and strengthened relationships with competitive accounts to convert to new
business and loyal Valassis customers
Key Clients: General Electric, Smuckers, Nestle Foods, Nestle Purina, Ross Labs, Sears Portrait, White Castle
EDUCATION
Bachelorof Arts – IndustrialMarketing
Western Michigan University Kalamazoo, MI
SKILLS / CORE COMPETENCIES
Relationship Management DigitalMarketing Hunter
Leadership Energetic and Client Friendly Driven to Create Positive Change
Inspiring and Motivating Coach Strategic Planning and Selling Innovative Problem Solver
PROFESSIONAL AND PERSONAL DEVELOPMENT
 Leadership Training; Sales Team Training; Negotiation; Marketing Warfare; Public Speaking
 Human Resources: Diversity Training; Hiring and Termination
 Board of Trustees for Non Profit in rural Kenya
 Mission Work in Kenya, Jamaica, Detroit, and Nashville