1. Radio Advert Analysis
The Wonga radio Advert.
The style of the advert repetitive and simple, it’s made to be catchy and stuck in your head.
Raising brand awareness and increase market share and reinforcement. The brand Wonga is
mentioned many times, I think this is to get its name out here and more known. The music is
a parody of an old song, I think his is done for recognition and so that if any one listens o
that song they automatically think about the company.
The only contact details that were mentioned was the website Wonga.com. This is probably
because this is the only way you can get a loan from the company and there will be more
contact details on the website. The purpose of the website is to get brand recognition and
promote the website as all of Wonga’s loans are done online.
I don’t think the advert was really good because I came of more annoying than anything and
I was very repetitive, although in terms of what it was trying to achieve I feel it was effective
as the song gets stuck in your head and the company is now well known.
