The radio advert for Wonga was designed to be repetitive and catchy to get stuck in listeners' heads. By frequently mentioning the Wonga brand name and using a parody song, the advert aimed to raise brand awareness and increase market share. The only contact information provided was the website, wonga.com, which is how the company's online loans are obtained and contains additional contact details. While the repetitiveness made the advert annoying, it was effective at achieving the goals of getting the song and company name recognized.