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The Fight Club 
The Fight club is Film by David Fincher; the movie is about a business man with insomnia who is 
living a boring life in the same routine. That all changes when he meets Tyler Durden and after his 
flat sets on fire he and Tyler end up forming an underground fight club that leads into something 
much more. 
A hypodermic model is being passively influenced by a media text. 
Alexander Walker - "a toxic experience ... an inadmissible assault on personal decency ... and on 
society itself. It resurrects the Führer principle. It promotes pain and suffering as the virtues of the 
strongest. It tramples every democratic decency underfoot." This statement made by Alexander is 
very right wing; he says that the Fuhrer principle is being resurrected in the movie. Implying that 
everyone who watches this film will become Nazi’s. Although I agree that the movie is quite 
influential I wouldn’t o as for to say that it will defiantly convince people to do copy certain aspects 
of the film. 
An example of a movie influencing violence is the James Bugler case, the movie which was referred 
to in that circumstance was child’s play 3, with this example you can see how people are worried 
about how movies can affect the way people think, I personally don’t think that the movie can 
influence any kind of negative behaviour, I think that it made people more aware of the problems 
that some people face and how drugs can affect the way people think and act. 
The BBFC case study had a few problems with film before they made i t an 18, one of the reasons 
they put for this was the use of extreme violence, and explicit scenes. Another concern was that it 
would encourage bare knuckle fighting and terrorist groups. There is also the glorification of alcohol 
and suicide attempts betrayed in the film. So for these reasons the BBFC requested some cuts to the 
film and finally gave the certificate of 18. 
Uses Gratification Theory 
.Diversion – Escape from everyday problems and routine – The only part in the film that shows a 
distraction from life is the buying of ikea products to try and help fill the hole in his life and also 
because he feels like he doesn’t feel anything anymore he goes to support groups. 
.Personal relationships – Using the media for emotion and other interaction – this is a very popular 
aspect in the media industry as everyone is affected by relationship issues and family problems so 
people will produce shows like EastEnders and coronation street. This film has a few aspects of 
personal relationships but I don’t think they are in anyway related to what others are used to. 
.Personal Identity – Finding yourself reflected in texts; learning behaviour – From watching Fight 
Club I think that most people, me included fin tem self’s relating in some way to the character 
played by Edward Norton. Simple because his life is depicted as repetitive and boring and most 
people these days can find themselves in a routine hat is exactly that, although maybe not as bad. 
A lot of people also find themselves not being able to sleep at night, like myself so this could make 
us reflect more with the character and be influenced by the things he does. Also with the character 
Tyler Durden being played by Brad Pit and being shown as the man in charge and really popular and
cool it could influence people to act like he does and want to dress like he does because they want 
to be the way he is in the movie or maybe even just look like him. 
.Surveillance – Information that could be useful for living – As a media student, finding new 
techniques from films is something I try and do a lot, and after watching Fight Club I noticed an 
editing technique that David Fincher used which helped emphasise certain points in the film he 
wanted to get across. This was simply representing Edward Norton’s boring film life with slow 
dragged out cuts and then showing the action and more thrilling part of his life in the film with fast 
cuts and fast moving shots.
Juno 
(2008) 
The movie is about a 16 year old girl named Juno, who became pregnant after having sex with her 
friend, the movie is heavily based around the problems and relationships that are formed during the 
pregnancy, Juno finds a couple who are willing to adopt the baby when it is born but there are also 
other circumstances which are added to her situation. (Coming of age, comedy, romance and drama) 
Reception theory (Stuart hall) – Reception theory is basically how we react t films based on certain 
aspects in our lives, such as age, gender, and ethnicity. According to Hal rather than textual factors 
that defining an audience response, the contextual factors help shape it, individually for each 
audience member. 
There are 3 factors of the reception theory, these are preferred, negotiated and opposed. 
Preferred – This is how the director wanted you to see the film. 
Negotiated – Is when you agree with the general themes and understand the message it is sending 
but didn’t really enjoy the film in other aspects. 
Opposed – Is when you completely disagree with the movie in every way, and think that the themes 
and message it emits is wrong. 
Negotiated – When watching the film I didn’t find it that interesting, even though it was a short film 
it seemed to last for ages. At some parts became boring. I feel that as a male the movie didn’t appeal 
to me but as it was about people in my age range I did find some parts of the film relevant to me. 
There was a prominent difference between the social classes in Juno. The two main classes are lower 
class, and upper class, as middle class I do not relate so certain circumstances that would affect Juno 
might not affect someone in my class. 
We watched the film in lesson to study it, I feel that because I was concentrating on editing 
techniques and other curriculum related subjects I didn’t enjoy the film to its fullest, this most likely 
made my opinion negotiated, as I did appreciate the thought that was put into the soundtrack of the 
film and the way it was filmed.
The film was sent to the BBFC wanted o be rated a PG, but was passed at a 12A because of uses of 
swearing and the many sex references that are mentioned during the film. 
We did a survey in class about Juno and other people’s views on the film and here are the results. 
The majority of people that took my survey were male. 
As you can see most people are negotiated towards the movie. I think this can be linked to 
our age. This is shown below.
Judging from my results I feel like the women who took the survey enjoyed the fi lm more than the 
males.
PR2 Audience theory and debate

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PR2 Audience theory and debate

  • 1. The Fight Club The Fight club is Film by David Fincher; the movie is about a business man with insomnia who is living a boring life in the same routine. That all changes when he meets Tyler Durden and after his flat sets on fire he and Tyler end up forming an underground fight club that leads into something much more. A hypodermic model is being passively influenced by a media text. Alexander Walker - "a toxic experience ... an inadmissible assault on personal decency ... and on society itself. It resurrects the Führer principle. It promotes pain and suffering as the virtues of the strongest. It tramples every democratic decency underfoot." This statement made by Alexander is very right wing; he says that the Fuhrer principle is being resurrected in the movie. Implying that everyone who watches this film will become Nazi’s. Although I agree that the movie is quite influential I wouldn’t o as for to say that it will defiantly convince people to do copy certain aspects of the film. An example of a movie influencing violence is the James Bugler case, the movie which was referred to in that circumstance was child’s play 3, with this example you can see how people are worried about how movies can affect the way people think, I personally don’t think that the movie can influence any kind of negative behaviour, I think that it made people more aware of the problems that some people face and how drugs can affect the way people think and act. The BBFC case study had a few problems with film before they made i t an 18, one of the reasons they put for this was the use of extreme violence, and explicit scenes. Another concern was that it would encourage bare knuckle fighting and terrorist groups. There is also the glorification of alcohol and suicide attempts betrayed in the film. So for these reasons the BBFC requested some cuts to the film and finally gave the certificate of 18. Uses Gratification Theory .Diversion – Escape from everyday problems and routine – The only part in the film that shows a distraction from life is the buying of ikea products to try and help fill the hole in his life and also because he feels like he doesn’t feel anything anymore he goes to support groups. .Personal relationships – Using the media for emotion and other interaction – this is a very popular aspect in the media industry as everyone is affected by relationship issues and family problems so people will produce shows like EastEnders and coronation street. This film has a few aspects of personal relationships but I don’t think they are in anyway related to what others are used to. .Personal Identity – Finding yourself reflected in texts; learning behaviour – From watching Fight Club I think that most people, me included fin tem self’s relating in some way to the character played by Edward Norton. Simple because his life is depicted as repetitive and boring and most people these days can find themselves in a routine hat is exactly that, although maybe not as bad. A lot of people also find themselves not being able to sleep at night, like myself so this could make us reflect more with the character and be influenced by the things he does. Also with the character Tyler Durden being played by Brad Pit and being shown as the man in charge and really popular and
  • 2. cool it could influence people to act like he does and want to dress like he does because they want to be the way he is in the movie or maybe even just look like him. .Surveillance – Information that could be useful for living – As a media student, finding new techniques from films is something I try and do a lot, and after watching Fight Club I noticed an editing technique that David Fincher used which helped emphasise certain points in the film he wanted to get across. This was simply representing Edward Norton’s boring film life with slow dragged out cuts and then showing the action and more thrilling part of his life in the film with fast cuts and fast moving shots.
  • 3. Juno (2008) The movie is about a 16 year old girl named Juno, who became pregnant after having sex with her friend, the movie is heavily based around the problems and relationships that are formed during the pregnancy, Juno finds a couple who are willing to adopt the baby when it is born but there are also other circumstances which are added to her situation. (Coming of age, comedy, romance and drama) Reception theory (Stuart hall) – Reception theory is basically how we react t films based on certain aspects in our lives, such as age, gender, and ethnicity. According to Hal rather than textual factors that defining an audience response, the contextual factors help shape it, individually for each audience member. There are 3 factors of the reception theory, these are preferred, negotiated and opposed. Preferred – This is how the director wanted you to see the film. Negotiated – Is when you agree with the general themes and understand the message it is sending but didn’t really enjoy the film in other aspects. Opposed – Is when you completely disagree with the movie in every way, and think that the themes and message it emits is wrong. Negotiated – When watching the film I didn’t find it that interesting, even though it was a short film it seemed to last for ages. At some parts became boring. I feel that as a male the movie didn’t appeal to me but as it was about people in my age range I did find some parts of the film relevant to me. There was a prominent difference between the social classes in Juno. The two main classes are lower class, and upper class, as middle class I do not relate so certain circumstances that would affect Juno might not affect someone in my class. We watched the film in lesson to study it, I feel that because I was concentrating on editing techniques and other curriculum related subjects I didn’t enjoy the film to its fullest, this most likely made my opinion negotiated, as I did appreciate the thought that was put into the soundtrack of the film and the way it was filmed.
  • 4. The film was sent to the BBFC wanted o be rated a PG, but was passed at a 12A because of uses of swearing and the many sex references that are mentioned during the film. We did a survey in class about Juno and other people’s views on the film and here are the results. The majority of people that took my survey were male. As you can see most people are negotiated towards the movie. I think this can be linked to our age. This is shown below.
  • 5. Judging from my results I feel like the women who took the survey enjoyed the fi lm more than the males.