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The Millennial Effect

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Red Sky Strategic Communication
Red Sky Strategic Communication

While everyone focused on defining them, the Millennial generation simply reshaped the concepts of connection, commerce and communication. From the modern workplace to $200 billion in annual buying power, learn how to tap into this generation's increasing influence.

Marketing
1 of 14
THE MILLENNIAL EFFECT Lynda Bruns Vice President of Client Services Marissa Lovell Account Coordinator  
...Who Are They? Image:  www.msbusiness.com  
Why Do Millennials Matter? $1.3 trillion annually •  Buying  Power     •  Markets  that  will  benefit  most   from  millennial  behavior:   •  Mobile  telecom     •  Sharing  economy  business   models  like  Uber     •  Offline  retail       $10 trillion globally  
Sharing Economy, Millennial Solutions? Image:  www.TotalYouthResearch.com  
Lifetime Value of Millennial Market •  $1  trillion  market     •  $30  trillion  inheritance     •  Start  building  connecIons  early     •  Focusing  on  the  short  term  value   only  yields  short  term  results.      
Sell The Experience 78%   Image:  www.TotalYouthResearch.com  
The Apple Way Image:  www.telegraph.co.uk    
Local Examples  
Proof  Eyewear’s   Instagram   represents  an   adventure-­‐ seeking     community  
So... How Can You Apply to YOUR Business? •  Find  your  audiences   •  Don’t  overlook  face-­‐to-­‐ face  experience   •  Create  an  experience  and   build  relaIonships      
Need Millennial Insight? Hire Them! Image:  www.theamericangenius.com    
In Closing... •  Financially  influenIal   •  Driven  by  collaboraIve  community  and  experience       •   Online  experience  should  reflect  offline  experience       •  Leverage  all  markeIng  channels  effecIvely   •  ShiU  in  company  mindset      
QUESTIONS?

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The Millennial Effect

  • 1. THE MILLENNIAL EFFECT Lynda Bruns Vice President of Client Services Marissa Lovell Account Coordinator  
  • 2. ...Who Are They? Image:  www.msbusiness.com  
  • 3. Why Do Millennials Matter? $1.3 trillion annually •  Buying  Power     •  Markets  that  will  benefit  most   from  millennial  behavior:   •  Mobile  telecom     •  Sharing  economy  business   models  like  Uber     •  Offline  retail       $10 trillion globally  
  • 4. Sharing Economy, Millennial Solutions? Image:  www.TotalYouthResearch.com  
  • 5. Lifetime Value of Millennial Market •  $1  trillion  market     •  $30  trillion  inheritance     •  Start  building  connecIons  early     •  Focusing  on  the  short  term  value   only  yields  short  term  results.      
  • 6. Sell The Experience 78%   Image:  www.TotalYouthResearch.com  
  • 7. The Apple Way Image:  www.telegraph.co.uk    
  • 9.
  • 10. Proof  Eyewear’s   Instagram   represents  an   adventure-­‐ seeking     community  
  • 11. So... How Can You Apply to YOUR Business? •  Find  your  audiences   •  Don’t  overlook  face-­‐to-­‐ face  experience   •  Create  an  experience  and   build  relaIonships      
  • 12. Need Millennial Insight? Hire Them! Image:  www.theamericangenius.com    
  • 13. In Closing... •  Financially  influenIal   •  Driven  by  collaboraIve  community  and  experience       •   Online  experience  should  reflect  offline  experience       •  Leverage  all  markeIng  channels  effecIvely   •  ShiU  in  company  mindset