Uploaded byRed Sky Strategic Communication
The Millennial Effect
The document discusses the significant buying power of millennials, estimated at $1.3 trillion annually, and their influence on various markets, including mobile telecom and the sharing economy. It emphasizes the importance of creating meaningful experiences and relationships with millennials to achieve long-term success rather than focusing solely on short-term gains. Businesses are encouraged to hire millennials for insights and to ensure their online presence aligns with offline experiences.
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The Millennial Effect
- 1. THE MILLENNIAL EFFECT LyndaBruns Vice President of Client Services Marissa Lovell Account Coordinator
- 2. ...Who Are They? Image: www.msbusiness.com
- 3. Why Do MillennialsMatter? $1.3 trillion annually • Buying Power • Markets that will benefit most from millennial behavior: • Mobile telecom • Sharing economy business models like Uber • Offline retail $10 trillion globally
- 4. Sharing Economy, MillennialSolutions? Image: www.TotalYouthResearch.com
- 5. Lifetime Value ofMillennial Market • $1 trillion market • $30 trillion inheritance • Start building connecIons early • Focusing on the short term value only yields short term results.
- 6. Sell The Experience 78% Image: www.TotalYouthResearch.com
- 7. The Apple Way Image: www.telegraph.co.uk
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- 10. Proof Eyewear’s Instagram represents an adventure-‐ seeking community
- 11. So... How CanYou Apply to YOUR Business? • Find your audiences • Don’t overlook face-‐to-‐ face experience • Create an experience and build relaIonships
- 12. Need Millennial Insight?Hire Them! Image: www.theamericangenius.com
- 13. In Closing... • Financially influenIal • Driven by collaboraIve community and experience • Online experience should reflect offline experience • Leverage all markeIng channels effecIvely • ShiU in company mindset
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