Hi We're Espresso

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Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade.

We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse.

Hi, it's nice to meet you.

http://brandinfiltration.com

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Hi We're Espresso

  1. 1. Hi, We’re Espresso. Glad to meet you. http://brandinfiltration.com
  2. 2. Espresso is a full-service marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our “secret sauce” brand infiltrationTM—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. See more examples of our work at http://www.brandinfiltration.com/portfolio
  3. 3. 3 things we believe:
  4. 4. http://www.brandinfiltration.com/dailygrind/2009/08/10/espresso-koodo-build-a-bash/ 1. We used to use marketing budgets to buy an audience. Now we have to invent ideas to attract an audience. PHOTO BY PETE ASHTON ON FLICKR.COM
  5. 5. 2. New marketing isn’t a single event or website or technology. New marketing treats every interaction, product, service and effect as a form of media. Seth Godin Meatball Sundae: Is Your Marketing out of Sync? http://www.brandinfiltration.com/portfolio/work/consultec-moving-notice
  6. 6. 3. Brands that rely too heavily on mainstream media, or that are not exploring new technologies and connection points will lose touch. Jim Stengel Gobal Marketing Officer Procter & Gamble http://www.brandinfiltration.com/portfolio/work/walk-a-mile-in-her-shoes-toronto
  7. 7. 3 things we know:
  8. 8. 1. Time spent on social networks is growing at 3x the overall internet rate, accounting for ~10% of all internet time.
  9. 9. 2. We trust our friends more than we trust anything marketers (or brands) tell us—by a whopping margin.
  10. 10. 3. By 2010, Millennials will outnumber Baby Boomers. These “Digital Natives” have never known life without ATMs, the Internet, or 24/7 TV. They have more online “friends” than real ones, and they already wield $350 Billion in buying power.
  11. 11. 3 things you should know about us:
  12. 12. 1. We live, breathe, LOVE digital. Some agencies pay lip service to it. We can’t live without it.
  13. 13. 2. We’re metrics maniacs. For better or worse, we’re religious about measuring everything. This page has 3 sentences, 23 words and 124 characters.
  14. 14. 3. We have a strict, 100% no bullshit policy. Of course, if you like bullshit, there are plenty of agencies happy to oblige.
  15. 15. one final thought:
  16. 16. The typical paid TV ad campaign costs $1,000,000 for the creative and $25,000,000 for the media buy. That’s $26,000,000 to reach roughly as many people for 30-60 seconds. A typical brand infiltrationTM campaign costs $250,000 for the creative and $250,000 for the media buy (and often much less). And that $500,000 investment gets 30 Million people to actually interact with the application, product, or website—to experience it, in other words—for upwards of 8 minutes. JUST SAYIN’.
  17. 17. get to know us better. please. BOSTON Marta Kagan | Managing Director, US e: marta@brandinfiltration.com t: @mzkagan p: 617 771 8362 TORONTO Jacquelyn Corbett Cyr | CEO e: jacquelyn@brandinfiltration.com t: @infiltrators p: 416 620 6773 x 0214 WWW http://brandinfiltration.com http://www.slideshare.net/infiltrators
  18. 18. Infiltrate Now! www.brandinfiltration.com

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