This is a case study on the Healthy food chain start-up, Sattviko.

1. SATTVIKO
RAYS CULINARY DELIGHTS: BUILDING A START-UP
BRAND

2. Background
 Estd. in 2014, by Prasoon Gupta and Ankush Sharma
 Brand Sattviko from Sattvik (a diet based on Ayurveda
and Yoga)
 First restaurant in Greater Kailash, New Delhi
 B2B operations commenced after getting clients from
corporates in 2014
 Two new outlets in North and Central Delhi
 Closed the first outlet in 2015 after seeing comparatively
lesser profits in it

3. Sattviko -
Brand definition
/ positioning
 Brand Definition
 Perception: Sattviko is presented as an Indian, tasty,
healthy and interesting take on traditional Sattvik cuisine
 Logo: Like ancient Hindu swastika symbol and had colours
of Indian Flag
 Tagline: Your Soul Food
 Positioning
 For those who are young and aspirational, with strong
values and respect for tradition
 For those having higher disposable income in the working
class and student who want both affordable and healthy food
 For those who are open to new ideas, someone who is
discerning and like to lead a trendy and fit lifestyle

4. Operations
 Having a central kitchen, standardising the food quality is
made possible
 Expanding the variety spread of their cuisines from
Sattvik to more global palette
 Door delivery for the customers nearby the central kitchen

5. If we were the
CEO
 Customer Loyalty Program
 Offers on weekdays
 Creating customer education and transparency
 Creating awareness through content marketing
 SEM & Social Media Marketing
 Fun facts in the bill

6. Sattviko –
Scaling up
offline,
not online
 Expand the operations by increasing the number of outlets
 Improve brand awareness
 Tie up with more corporates
 Offer event catering
 Strong digital marketing
 Meme marketing

7. Thank You
G R O U P I I I
Anisha Mardi
Deepak Andrews
Jayavijayan
Nancy Selvarani
Rebin J Anselm
Vandana Singh