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GROUP X
R E B I N J . A N S E L M
N A M A C H I V A Y A M
W I L L I A M P A N C H O U T
Summary
– Growth of sharing economy worldwide and the difficulties faced
implementing it in India
– Airbnb in India fails, but OYO succeeds
– Uber not able to implement its global schemes in India
– Many start-ups changed their strategy after entering into the Indian market
– Renting apparels in India is not preferred to owning it
– Trust & Women safety
– India, a country of Billion opportunities
Global Happenings
Anyone can opt-in for
sharing their intangible or
tangible properties to
service the public, while it is
not possible in India (Uber
not accepting ride offers by
private car owners)
01
Prefer renting rather than
owning a product
02
Better understanding of
how sharing economy
works, and making of no
unreal expectations
03
Lifestyle becoming
minimalistic, day in and day
out
04
Problem Faced
DIVERSITY IN CULTURE
ACROSS THE COUNTRY –
BNB SERVICE FACES
DIFFICULTIES IN SERVING
THE PEOPLE FROM OTHER
CULTURE
LACK OF EMPATHY –
FAILING TO UNDERSTAND
MICRO-EARNERS (SERVICE
PROVIDERS), EXPECTING
HIGH LEVEL OF SERVICES AT
LOW COST
TRUST AND SAFETY ISSUES
– ORIGINALITY AND
CREDIBILITY OF THE
SHARING SERVICES ARE
QUESTIONABLE
OWNING A PRODUCT IS
CONSIDERED TO BE A
BETTER OPTION AS E-
COMMERCE FACILITATES
EASIER PURCHASE, RATHER
THAN SPENDING TIME AND
EFFORT IN RENTING IT
LOOSE LAWS IN INDIA -
CRIMINALS GETTING OFF
SCOT-FREE OR GETTING
RELAXED PUNISHMENTS
Measures Taken
Building credibility by
sending confirmation
messages, once the service
is opted
Showing estimated price
even before opting the
service
Funding Micro-earners to
improve the services
shared
Avoiding review spamming
by allowing only the
customers to give reviews
Enhanced security by
collecting social and basic
personal information about
both the service provider
and the consumer
Enhanced safety by
providing SOS buttons and
location-sharing facilities
Empowering women safety
by introducing ‘women-
only’ service sharing
options
Why India?
Purchasing Power Parity
(PPP) – only 10% of US’
(lesser the better)
Population density – 10
times more than the US
Extensive Urbanisation
– 65% urban population
by 2025
Growing used-goods
market size – 1.5 lakh
crore
Younger population –
65% are millennials
Measures Suggested
Basic technology services
like UPI cash transfer can
be decentralised using
blockchain technology
and should be handled
only by the Government –
This brings everyone
under a common
umbrella of cashless
money circulation
Pouring in more
investments to expand
the service provider
availability, to make the
people getting used to
the facility
Encouraging people to
host services by giving
out perquisites (Can avail
some other service free
of cost)
Inculcating sharing habits
in schools and creating
awareness about the
same
Preaching ‘Minimalism’
Thank You

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Sharing Economy Challenges in India

  • 1. No Thanks For Sharing GROUP X R E B I N J . A N S E L M N A M A C H I V A Y A M W I L L I A M P A N C H O U T
  • 2. Summary – Growth of sharing economy worldwide and the difficulties faced implementing it in India – Airbnb in India fails, but OYO succeeds – Uber not able to implement its global schemes in India – Many start-ups changed their strategy after entering into the Indian market – Renting apparels in India is not preferred to owning it – Trust & Women safety – India, a country of Billion opportunities
  • 3. Global Happenings Anyone can opt-in for sharing their intangible or tangible properties to service the public, while it is not possible in India (Uber not accepting ride offers by private car owners) 01 Prefer renting rather than owning a product 02 Better understanding of how sharing economy works, and making of no unreal expectations 03 Lifestyle becoming minimalistic, day in and day out 04
  • 4. Problem Faced DIVERSITY IN CULTURE ACROSS THE COUNTRY – BNB SERVICE FACES DIFFICULTIES IN SERVING THE PEOPLE FROM OTHER CULTURE LACK OF EMPATHY – FAILING TO UNDERSTAND MICRO-EARNERS (SERVICE PROVIDERS), EXPECTING HIGH LEVEL OF SERVICES AT LOW COST TRUST AND SAFETY ISSUES – ORIGINALITY AND CREDIBILITY OF THE SHARING SERVICES ARE QUESTIONABLE OWNING A PRODUCT IS CONSIDERED TO BE A BETTER OPTION AS E- COMMERCE FACILITATES EASIER PURCHASE, RATHER THAN SPENDING TIME AND EFFORT IN RENTING IT LOOSE LAWS IN INDIA - CRIMINALS GETTING OFF SCOT-FREE OR GETTING RELAXED PUNISHMENTS
  • 5. Measures Taken Building credibility by sending confirmation messages, once the service is opted Showing estimated price even before opting the service Funding Micro-earners to improve the services shared Avoiding review spamming by allowing only the customers to give reviews Enhanced security by collecting social and basic personal information about both the service provider and the consumer Enhanced safety by providing SOS buttons and location-sharing facilities Empowering women safety by introducing ‘women- only’ service sharing options
  • 6. Why India? Purchasing Power Parity (PPP) – only 10% of US’ (lesser the better) Population density – 10 times more than the US Extensive Urbanisation – 65% urban population by 2025 Growing used-goods market size – 1.5 lakh crore Younger population – 65% are millennials
  • 7. Measures Suggested Basic technology services like UPI cash transfer can be decentralised using blockchain technology and should be handled only by the Government – This brings everyone under a common umbrella of cashless money circulation Pouring in more investments to expand the service provider availability, to make the people getting used to the facility Encouraging people to host services by giving out perquisites (Can avail some other service free of cost) Inculcating sharing habits in schools and creating awareness about the same Preaching ‘Minimalism’