This is an overall review on the book 'Shoe Dog' written by the founder of Nike Shoes, Phil Knight. It is an autobiography, worth reading.

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SHOE DOG
A MEMOIR BY PHIL KNIGHT

2. TEAM
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F17046 PRINCY
F17047 RAJESH
F17048 RAM
F17049 REBIN
F17050 REVATHI

3. PHIL KNIGHT
THE CREATOR OF NIKE
 One of the world’s most influential business
executives, Phil Knight is the founder of
Nike, Inc.
 Net worth US$ 30 billion, as of 2018
 He served as CEO of the company from 1964
to 2004, as board chairman through 2016,
and he is currently Chairman Emeritus.
 Known for his contributions to philanthropy
in education & other charities
 His memoir, titled Shoe Dog was released in
2016
 Currently, he lives in Oregon with his wife,
Penny. 3

4. NIKE
 Founded in 1964 as Blue Ribbon Sports by
Phil Knight & Bill Bowerman
 In the initial few years, it sold shoes
manufactured by a Japanese company
named Onitsuka
 Went on to sell its own shoes after a fallout
with the Japanese company
 Officially became Nike, Inc. in 1971
 Today, it is one of the most popular Athletic
Footwear & Apparel company
 As of 2017, it generated a revenue of US$
34.35 billion
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5.  A New York Times Bestseller, Shoe Dog
tells the story of Nike’s creation and spans
between 1962 to 1980
 Phil is not preachy, he is brutally honest
and reminds the readers that the path to
success is a messy, perilous, and chaotic
journey riddled with mistakes, endless
struggles, and sacrifice
 Through his journey of building Nike from
scratch and making it a success, he had
many ups and downs along the way
 The business almost went under several
times, but Knight always managed to save
it at the last moment 5
AN OVERVIEW

6. “
A refreshingly honest reminder of what the
path to business success really looks like. Here
Knight opens up in a way few CEOs are willing
to do. I don’t think Knight sets out to teach the
reader anything. Instead, he accomplishes
something better. He tells his story as honestly
as he can. It’s an amazing tale —Bill Gates
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7. SUMMARY
1962-64
 Phil sets out on a world trip
 Travels to Hawaii along with
carter
 Meets Onitsuka executives in
Japan, tells them he is from
Blue Ribbon, asks to send
samples
 Bowerman is impressed,
strikes a partnership, 300
pairs of shoes ordered
1965-67
 8000 sales in the 1st year,
doubled the next year
 Johnson is very passionate-
promotes the company,
writes to Phil, collects
feedback, draws new
sketches
 1st retail store opens in Santa
Monica
 A 3-year contract with
Onitsuka is signed
1968-70
 Phil quits his job at PWC, joins
Portland State University as
Asst. Prof.
 Quits job and begins working
full time for Blue Ribbon, gets
married
 Becomes suspicious of
Onitsuka
 Flies to japan- seeks a 5-yr
contract extension, gets only
a 3-yr extension
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8. SUMMARY
1971-73
 Kitami comes to the U.S,
wants Onitsuka to take over
Blue Ribbon, threatens to
terminate the agreement
 Phil gets into an agreement
with another company, the
brand is named Nike, aka, the
Goddess of victory, the
swoosh logo is created
 Shoes from the new
company are not of good
quality but Phil manages to
convince the salesmen
 Prefontaine is signed to
endorse Nike
1974-76
 Onitsuka slaps a lawsuits on
Blue Ribbon
 Blue Ribbon also sues
Onitsuka in the U.S and wins
the case
 Prefontaine dies in an
accident
 Owing to the company’s
financial worries Phil weighs
the option of going public
 Bowerman sells his shares to
Phil and exits
1977-80
 Nike experiments with the air
soles, signs basket ball
players, Nike shoes are used
in many Hollywood movies
 Sales get bigger and bigger,
Phil thinks of expanding to
apparel , accessories etc
 Decision to manufacture in
China
 Nike is engaged in a war with
the Feds, One Line is
launched, a $25 mn lawsuit is
fled, tv advt is run, out of
court settlement
 Company goes public
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9. GENERAL THOUGHTS ON THE BOOK
 Instead of romanticizing his success, Phil’s memoir captures the difficulties he
faced. Knight details the many terrifying risks he encountered along the way, the
crushing setbacks, the ruthless competitors—as well as his many thrilling triumphs
and narrow escapes
 He recalls the foundational relationships that formed the heart and soul of Nike, a
ragtag group of misfits and savants who quickly became a band of swoosh-crazed
brothers
 The simple language and the honesty with which Phil opens up, captivate the reader
 This compelling and well-written memoir is jam packed with lessons that budding
entrepreneurs can use as fuel to transform themselves and their ideas.
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10.  Be passionate about something. Passion
can pull out abilities we did not even know
we had
 Have crazy ideas- research, test and
validate. That way, your crazy idea can turn
into a successful business
 Surround yourself with people who have a
sense of purpose
 Build a winning culture. Total effort wins
people’s hearts
 Don’t shy away from accepting your
shortcomings
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KEY LEARNINGS

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THANKS!