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Björn Arvidsson 
Partner & chief analyst 
Baltic Sea Tourism Forum 
Karlskrona 01october2014
Threats to free movement 
Bardarbunga 
New 
Iron curtain? 
Ebola 
Syria, Gaza, Iraq
World Tourism, arrivals 
Tourism around the world is producing 
3 billions air passengers 
1,1 billion international arriv...
Källa: Tillväxtverket & Razormind 
”The PIN code of the world” Hans Rosling, Twitter 2012-11-20 
1114 
2012 
The PIN code ...
Urbanization 
2009 > 50 % in cities 2050 >70%! 
Earth population 2050 +2 billion 
Population in cities 2050 +3 billion
Effects on the travel industry 
Urbanization drives travel 
High urbanization = High nbr of trips/person/year 
Visiting Fr...
The Tourism Investment Race 
7 
International tourism Investment Race 
Is it Greece, Spain, Italy and France all over agai...
Tourism Investments in European countries 
•Infrastructure – International growth is outside Europe 
•Infrastructure – You...
@Razorbjorn 
@Razorbjorn 
se.linkedin.com/in/razorbjorn 
Meanwhile, we are travelling more than ever! 
Slideshare.net/Razo...
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Fastest growing industry in the world karlskrona 01okt2014sh

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My pictures from my speach at the Baltic Sea Toruism Forum in Karlkrona 01 october 2014

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Fastest growing industry in the world karlskrona 01okt2014sh

  1. 1. Björn Arvidsson Partner & chief analyst Baltic Sea Tourism Forum Karlskrona 01october2014
  2. 2. Threats to free movement Bardarbunga New Iron curtain? Ebola Syria, Gaza, Iraq
  3. 3. World Tourism, arrivals Tourism around the world is producing 3 billions air passengers 1,1 billion international arrivals 1990-2030 the “era of globalization” 0 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019 2022 2025 2028 UNWTO > 400 > 700 > 1 100 > 1 800
  4. 4. Källa: Tillväxtverket & Razormind ”The PIN code of the world” Hans Rosling, Twitter 2012-11-20 1114 2012 The PIN code of the world is 1114. 1 billion people in the Americas, 1 billion in Europe, 1 billion in Africa and 4 billion in Asia 1125 2050 The PIN code of the world is 1125. 1 billion people in the Americas, 1 billion in Europe, 2 billion in Africa and 5 billion in Asia
  5. 5. Urbanization 2009 > 50 % in cities 2050 >70%! Earth population 2050 +2 billion Population in cities 2050 +3 billion
  6. 6. Effects on the travel industry Urbanization drives travel High urbanization = High nbr of trips/person/year Visiting Friends and Relatives
  7. 7. The Tourism Investment Race 7 International tourism Investment Race Is it Greece, Spain, Italy and France all over again •Japan 2nd most important strategy for growth •USA President Obama statement “USA should be destination number one in the world •China Infrastructure, hotels, high speed rail network •India Strategy to double international market share •Dubai Multi-billions of investments in airports, airlines and fantasy resorts We are going to visit them more then ever!
  8. 8. Tourism Investments in European countries •Infrastructure – International growth is outside Europe •Infrastructure – Your neighbors is across the water •It’s the Cities! – Your next costumer lives in a city •Invest in your story – Confirm and enhance •Whats your Gamechanger?
  9. 9. @Razorbjorn @Razorbjorn se.linkedin.com/in/razorbjorn Meanwhile, we are travelling more than ever! Slideshare.net/Razorbjorn

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