David smith, engaging w the halal agenda ihmc 2010, day 1 session 2


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  • Globalisation The social and environmental impact of business operations and products is increasingly measured on a global scale. Today it matters how Chinese suppliers treat their workers and whether Peruvian coffee is grown under fair trade conditions. Companies that lead the field in CSR often have a competitive advantage over their rivals; in an increasingly moral economy product features like fairtrade can be a powerful value-adding feature. As a result, CSR will continue to spread across the supply chain and across borders. Climate change, urbanisation, and poverty are global challenges that require global solutions. With their capital, power, and innovative potential, firms have a moral responsibility to help solve these problems. As a result, CSR has to consider an ever increasing range of social and environmental factors from around the globe. Finally, globalisation results in an intensified scramble for resources, capital, labour and market share. CSR helps companies to raise their attractiveness as a customer, partner, employer, or supplier. New consumption pattern s Over the past years consumption has changed dramatically. Environmental awareness, rising health concerns, and a widespread call for effi ciency have fostered consumers that long for a more sustainable and healthy lifestyle (LOHAS). In the United States 79 percent of consumers say that the sustainability of a product matters when making a buying decision. Ethical consumerism is the new moral benchmark, reflecting not only one’s social status, but also one’s norms and values. CSR helps to ensure that the products and services a company offers adhere to the social and environmental standards consumers are seeking. In a customer-driven economy companies have to reinvent themselves. Through the emergence of Web 2.0 and social commerce privacy and secrecy have been replaced by transparency and publicity. Companies that do wrong are punished by an outcry of public anger and a subsequent devaluation of their public image. Those that rely heavily on intangible assets, like reputation, brand image, and trust are particularly vulnerable. CSR can manage these risks, avoid scandals, and help companies gain a unique selling position. Changes in the world of work - winning the war for talent The worldwide war for talent will continue to expand. The modern worker is much more mobile, and qualified workers are increasingly scarce. Companies must provide the right incentives to retain and attract employees. In countries like Denmark, where unemployment is low, a company’s CSR policy is a key determinant of its attractiveness as an employer. In a survey of privately held businesses (Grant Thornton) 65 percent of the respondents cited that recruitment and retention of staff was the most important factor for doing CSR. Saving the planet came fi fth. CSR is the new measure of corporate culture, the binding component between different departments, and a key determinant of a company’s innovation policy. Energy and resources - Towards sustainable business Until 2030, global energy demand is predicted to grow by 55 percent. At the same time the amount of available resources will continue to decline. By 2025, the number of people living with extreme water scarcity will rise to a quarter of the world’s population. In the future, the scramble for resources will be a major cause of confl ict. The solution is to be more effi cient and promote sustainability. CSR-led initiatives can offset rising prices, provide a competitive advantage, and act as a major tool for the aversion of social crisis. CSR is no longer just about being good, managing the public image, or improving products: Sustainability and effi ciency initiatives save costs and increase the value of the company. The FTSE4Good Index and the emergence of external CSR rankings (for instance Sustainable Value) highlight how companies are increasingly assessed in terms of their sustainability and CSR activities. Climate change and environmental pollution - Finding solutions Climate change is perhaps the biggest social, economic and environmental challenge facing the planet. Rising sea levels, increasing droughts and famine, and a decrease in water availability will have dramatic impacts. Environmental pollution will cause further health problems. Companies play a key role in addressing these problems. They have the capital and innovative potential to provide solutions. Solution-oriented CSR is the key vehicle to promote sustainability and avert widespread disaster. CSR could be the business blueprint for the future. It will reshape business ecosystems, changing the way companies are organized and engage with their stakeholders. In a customer-driven economy, CSR will be actively managed, an integral part of company strategy, and a hard factor for company success. It will impact the nature of competition, foster the development of sustainability related innovations, and facilitate the emergence of new, more successful, business models.
  • 40% in global GDP growth will come from China 27% and India 12% Brazil & Russia contribute 2% each. The United States: will account for 16% of the world's growth will remain a world leader will continue to outpace other major developed economies growing by an average 3% a year. European Union forecast growth 2.1%
  • Economic powerhouses of China and India will increasingly grab attention away from US and Europe: As markets – China & fast growth economies becoming launch markets for new products and services. As investment opportunities – Increasing maturity attracting more risk averse investors. As labour opportunities – Low cost for manufacturing but IP economy of design/graphics/animation etc. also booming. 70,000 short today of business executives, 140,000 short on GP’s (Doctors) Growth industries will include those driven by technology including: Energy – Drive for clean ‘Green’ renewable energy sources – Solar, wind, tidal etc. Defence – Arising from boom in need for security following the 9/11 terrorist attacks in NY and all the others around the world. Iraq, Turkey, India, Sri Lanka, Sudan etc. etc. Nanotech – The next Big Thing is – small – Nano. In the health industry, communications and automotive for example. From $8.6Bn to $54Bn by 2020.
  • Recent forecast by UN 9.2bn by 2050 up 100m based on life expectancy increasing faster than expected. Plus Chinese baby boom in the year of the Golden-pig – last year. Comes around every 60 years. Lucky. 1.75bn of next 2.5bn will be muslim
  • Russia's overall population is dropping at a rate of 700,000 people a year, largely because of the short life spans and low birthrates of ethnic Russians. National fertility rate is 1.28 children per woman, 1.1 in Moscow. The fertility rate for Muslim Tatars living in Moscow is six children per woman, while the Chechen and Ingush communities are averaging 10. Russia's Muslim population has increased by 40% since 1989, to about 25 million. By 2015, Muslims will make up a majority of Russia's conscript army and by
  • with energy companies unwilling to make up the shortfall given that any new plants would be made redundant once the new nuclear sites are operational. 
  • How many days could someone be fed on the corn needed to fill the tank of an ethanol-fueled SUV? Answer: 365. Not just Oil but Water and all raw materials Shiping etc !!
  • In Chicago, the Galvin brothers founded Galvin Manufacturing Corporation in 1928, but really began to witness the growth of their company in 1930 on the launch of one of the first commercially-successful car radios: a product they introduced called the “motor” (for motorcar) “ola” (for sound). And thus, Motorola was founded.
  • The last downturn in 2001-2003 was instructive. 2001 was the breakout year for Google. Advertising - measurable, easy, and profitable. Linux also took off in 2001. Couldn’t afford Sun servers. Experimented with Linux on used Intel boxes. Unexpected happened - IBM joined in. MySQL was the same story. Free database v MS SQL Server and Oracle. Economic downturns help innovators, but they don’t necessarily help “technology” companies. Companies need to: cut expenditures dramatically are expected to have the same level of service as when times were good. This forces firms to look for alternatives to what they are doing. The last downturn negatively effected companies like Sun, Microsoft, and Cisco.
  • Tesco, McDonald’s and Nestlé have expanded their Muslim-friendly offerings and now control 90% of the global halal market.
  • The cultural concept for Islamic tourism includes: Visions and ideas that include Islamic religious-cultural sites in tourism programs. Re-orientation towards less consumption and “western-culture” towards more Islamic historical, religious and cultural sites. The economic concept: An extension focused on the importance of intra-Muslim and intra-Arab tourism developing new tourist markets and destinations. The religious-conservative concept is based on : Conservative interpretation of Islam. Merging elements of the extremely conservative Islamic lifestyle with the modern tourism industry creating new tourism options, spaces, and spheres. in the face of negative stereotyping in comparison to other cultures and lifestyles.
  • as far as the Gulf market is concern. a significant historical and Islamic cultural centre
  • Robust Performance By Tourism Sector Malaysia Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's tourism industry.
  • courtesy of the growing Islamophobic sentiments across the western world
  • ‘ The growth of Islamic finance has paved the way for such hotels as investors often insist that the hotels they pour money into comply with Islamic principles.’ Millennium and Copthorne Group. ldar Properties PJSC, Abu Dhabi's biggest developer, plans to raise at least 3 billion dirhams to fund new projects by selling Islamic bonds. IFIs have been credited with undertaking mega projects, as they usually are not under pressure to bring in quick returns.
  • Another example of Halal tourism is taking off in the Middle East is when chairman of international hotel chain Almulla Hospitality, Abdullah Mohamed Almulla announced a hefty budget of as the
  • With a rating of 1 to 7, 1 being the lowest and 7 being the highest, the criteria for rating include prayer-related facilities, Kibla direction in rooms, serving of Halal food as well as those that respect the fasting month of Ramadan, washroom facilities suitable for Muslims, and non-serving of alcohol. A 6-rated hotel facility is one that serves Halal food and does not serve alcohol at all. Whilst those that have been given a 1-rating are those whose personnel are at the very least, trained to provide all the necessary information to Halal-conscious guests. Crescentrating's website also offers its own booking facility for hotels. It plans to include ratings for restaurants, shopping malls and theme parks. 
  • Islamic tourism is on the rise, leading a new generation of entrepreneurs across the region to create a range of services aimed at Muslims with the travel bug. “ We want to make it clear that practising Islam in the West is possible without fear,” said Irfan Ahmad, who runs Irhal.com from its offices in Dubai Media City. “We facilitate this by providing information on prayer timings and halal restaurants.”
  • Mr Saad said a Turkish version of halaltrip.com should be available in a few weeks, while an Arabic one should launch in June.
  • This has implicaInnocent’s ability to drive such a premium for its products in the face of formidable competition from Pepsi, which owns the Tropicana juice range, is a result of it successfully conveying brand values of “openness” and “responsibility”, according to Iris. tions for how luxury brands position themselves, and
  • David smith, engaging w the halal agenda ihmc 2010, day 1 session 2

    1. 1. David Smith Global Futures and Foresight Ihmcbrunei 2010
    2. 2. You Marketing Political Economic Market Financial Compliance Legal Environmental Social Technological Translate Futures thinking and insight into Strategy and Action Strategic Marketing Drivers of change Strategic Foresight
    3. 3. Today Future
    4. 4. Today Future Tomorrow
    5. 5. Five Mega Trends <ul><ul><li>Globalisation </li></ul></ul><ul><ul><ul><ul><ul><li>Global business, new economies, local CSR </li></ul></ul></ul></ul></ul><ul><ul><li>New consumption patterns </li></ul></ul><ul><ul><ul><li>Moral economy, new and informed consumers </li></ul></ul></ul><ul><ul><li>Changes in the world of work </li></ul></ul><ul><ul><ul><li>Winning the war for talent </li></ul></ul></ul><ul><ul><li>Energy and resources </li></ul></ul><ul><ul><ul><li>Towards sustainable business </li></ul></ul></ul><ul><ul><li>Climate change and environmental pollution </li></ul></ul><ul><ul><ul><li>Finding solutions </li></ul></ul></ul>http://csr-news.net/main/2008/08/04/megatrends-and-the-future-of-corporate-social-responsibility/
    6. 6. Changing influence http://www.gspip.com/_files/download/CH_engl_GS07352_Fly_Next11_24.pdf Source: Goldman Sachs Global Economic Group
    7. 7. Economic Growth – Next 10 Years <ul><li>BRIC economies: </li></ul><ul><ul><li>Deliver 40% global growth by 2018. </li></ul></ul><ul><ul><li>30% global GDP, China makes up 18%. (1) </li></ul></ul><ul><ul><li>&quot;We now conceive of China challenging the U.S. for number one slot by 2027. </li></ul></ul><ul><ul><li>This is around 10 years earlier than when we first looked at the issue.“ </li></ul></ul><ul><ul><li>Goldman Sachs economist who coined the BRIC concept told Reuters on June 9 th 2009 </li></ul></ul>(1) Ernst & Young in December 2008 forecast/ Goldman Sachs June 9 th 2009 forecast
    8. 8. Global population growth www.watchblog.com Source: Population Research Bureau www.prb.org The global population is expected to rise from 6.5bn in 2005 to 7.7bn in 2020 and 9.6bn in 2050
    9. 9. Changing world populations
    10. 10. Population Growth by Continent
    11. 11. Islamic Population <ul><li>The world population will increase by 2.5 Billion from 2005 to 2050 </li></ul><ul><li>Muslim countries will contribute 1.75 billion (70%). </li></ul><ul><li>In 2005, Muslims represented 24% of world population. </li></ul><ul><li>This will rise to 33% in 2050 and 37% by 2100. </li></ul>http://www.freeworldacademy.com/globalleader/population.htm
    12. 12. Changing religious composition <ul><li>Residents of Muslim faith will account for more than 20% of the EU population by 2050. </li></ul><ul><li>Already does in a number of cities.   </li></ul><ul><li>US's Migration Policy Institute </li></ul><ul><li>70% of Muslims over 55 felt that they had as much in common with non-Muslims as Muslims. </li></ul><ul><li>This fell to 62% of 16-24 year-olds. </li></ul><ul><li>Policy Exchange </li></ul>http://www.telegraph.co.uk/news/worldnews/europe/5994047/Muslim-Europe-the-demographic-time-bomb-transforming-our-continent.html
    13. 13. Supply and Shortages <ul><li>Global energy demand up 55% by 2030. </li></ul>http://www.voanews.com/english/archive/2009-03/2009-03-19-voa33.cfm http://www.shepwedd.com/news/industry-news/view/303/report-warns-of-uk-energy-shortage-by-2012/goto.php?url=/services/practice-areas/pensions/ http://upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Nuclear_power_plant.svg/446px-Nuclear_power_plant.svg.png
    14. 14. Depletion of resources <ul><li>Tensions over water heightened by 2015, in Middle East, Sub-Saharan Africa, South Asia and Northern China </li></ul><ul><li>India uses up/pollutes groundwater by 2020 </li></ul><ul><li>Bio-fuels compete with food for land/water. </li></ul><ul><li>One year of food or a tank of SUV fuel. </li></ul><ul><li>2 o C temperature increase means a 12% to 20% fall in global food production by 2100. </li></ul><ul><li>By 2050 we will be 9.6bn but eat like 13bn. </li></ul><ul><li>Global agriculture output must double in the next 30 years to sustain population growth. </li></ul>World Bank estimates According to Stanford University and Lawrence Livermore National Laboratory researchers Unabated climate change could cost the world 5% of GDP/year; if more dramatic predictions come to pass, the cost could be more than 20% of GDP. Warming of 5.2 o Celsius by 2100 American Meteorological Society’s Journal of Climate May 2009 .
    15. 15. Supply and Shortages - Water Red = Extreme Scarcity, Orange = Scarcity , Yellow = Stress ,, Blue = Abundant , Dark Blue = Surplus http://www.grailresearch.com/pdf/ContenPodsPdf/Water-The_India_Story.pdf 2009
    16. 16. Recessionary strategies <ul><li>Market Share </li></ul><ul><li>Mergers and Acquisitions </li></ul><ul><li>Cost reduction </li></ul><ul><li>Efficiencies </li></ul><ul><li>Agility </li></ul><ul><li>Innovation </li></ul><ul><li>New Products & Services </li></ul><ul><li>New distribution </li></ul><ul><li>New business models </li></ul><ul><li>New participants </li></ul>http://news.icm.ac.uk/wp-content/uploads/image/552-1215523032.jpg
    17. 17. Winning Strategies <ul><li>“ The winners will be the companies who knew how to identify opportunities in the downturn.” </li></ul><ul><li>Jim Davis, chief marketing officer, SAS </li></ul>1933 1930 1932
    18. 18. Winning Strategies <ul><li>“ It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” </li></ul><ul><li>Steve Jobs, Co-Founder, Chairman & CEO, Apple </li></ul>
    19. 19. Winning Strategies <ul><li>“ Great work comes from insight. … Insights are going to come in so many different ways.” </li></ul><ul><li>Laura Lang, CEO, Digitas USA, March 2008 </li></ul>
    20. 20. Global Trends <ul><li>Global instability </li></ul><ul><li>Volatile worldwide economy </li></ul><ul><li>Globalisation 2.0 </li></ul><ul><li>Global warming </li></ul><ul><li>Energy, water and talent shortages </li></ul><ul><li>Bio continues to grow </li></ul><ul><li>Ageing societies </li></ul><ul><li>Unretirement </li></ul><ul><li>Work-life blend </li></ul><ul><li>Growth if Islam </li></ul><ul><li>Wealth, health and happiness </li></ul><ul><li>Urbanization </li></ul><ul><li>Declining trust </li></ul><ul><li>Cult of celebrity </li></ul><ul><li>Individualization </li></ul><ul><li>Age of brands </li></ul><ul><li>Social applications </li></ul><ul><li>Technological convergence </li></ul><ul><li>Video everywhere </li></ul><ul><li>VOip & ipTV </li></ul><ul><li>Virtuality </li></ul><ul><li>Nano technology </li></ul><ul><li>Digital 24/7 lifestyles </li></ul><ul><li>Cashless society </li></ul><ul><li>Mobility & convenience </li></ul><ul><li>Rise of the robots </li></ul>
    21. 21. The mother of invention
    22. 22. Halal Markets <ul><li>Travel </li></ul><ul><li>Tourism </li></ul><ul><li>Hospitality </li></ul><ul><li>Portals </li></ul><ul><li>Web sites </li></ul><ul><li>Banking </li></ul><ul><li>Insurance </li></ul><ul><li>Investments </li></ul><ul><li>Capital Markets </li></ul><ul><li>Development </li></ul><ul><li>Real Estate </li></ul><ul><li>Transportation </li></ul><ul><li>Warehousing </li></ul><ul><li>Industrial Parks </li></ul><ul><li>Health </li></ul><ul><li>Cosmetics </li></ul><ul><li>Fashion </li></ul><ul><li>Shopping </li></ul><ul><li>Theme Parks </li></ul><ul><li>Food </li></ul>
    23. 23. Halal Markets <ul><li>Global Muslim consumer market is estimated at: </li></ul><ul><ul><li>US$ 2.7 trillion today </li></ul></ul><ul><ul><li>US$ 30 trillion by 2050. </li></ul></ul><ul><li>According to a research study conducted by JWT and AMR in 2009 </li></ul>http://www.brandrepublic.asia/Media/Featuresarticle/2009_05/Feature-Reaching-a-billion-muslims/35695 http://www.schemamag.ca/shop-halal-t.jpg
    24. 24. Islamic Travel & Tourism <ul><li>As a concept, Islamic tourism has three main components. </li></ul><ul><ul><li>The revival of Islamic cultures and the spread of Islamic values. </li></ul></ul><ul><ul><li>Economic benefit for Islamic societies. </li></ul></ul><ul><ul><li>Deepening Islamic self-confidence, identity and beliefs. </li></ul></ul>http://www.staff.uni-mainz.de/alhamarn/Islamic%20Tourism%20-%20paper%20for%20BRISMES%202004.htm
    25. 25. Outlook <ul><li>&quot;In this ever-changing world, individuality of choice is important to the traveller and some guests seek to reflect the values they hold in the accommodation they choose.&quot; </li></ul>http://www.arabianbusiness.com/press_releases/detail/17309?ln=en
    26. 26. Future Developments <ul><li>We will see the concept of Islamic hospitality start to mature around 2010. </li></ul><ul><li>Muslims want to travel the way everybody else does. </li></ul><ul><ul><li>Eg: It is about knowing that the food will be </li></ul></ul><ul><ul><li> Halal without having to ask. </li></ul></ul><ul><li>For observant Muslims, everything will be comfortable and familiar, with no need to feel embarrassed about making special requests .“( Naseem Javed, president of US branding consultant ABC Namebank International) </li></ul><ul><li>Demand will be particularly strong from Gulf family groups. </li></ul>http://www.meed.com/uae/specialreport/2008/05/islamic_hospitality_sector_emerges.html http://www.razabio.com.my/images/halal.jpg 2008
    27. 27. Increased intra-regional travel <ul><li>Saudi Arabia visitors trendsetters in 2009. </li></ul><ul><li>68,000 Saudi visitors came to Malaysia last year. </li></ul><ul><li>Contributed RM495.7m(US$155 m) to the economy. </li></ul><ul><li>Stayed 10.6 nights and spent RM6,430.8 (US$2,009.6) in Malaysia. </li></ul><ul><li>Turkey has also positioned itself as a destination. </li></ul><ul><li>1m tourists from Middle East visited Turkey in 2009 </li></ul><ul><li>GCC growth up by 16.45%. </li></ul><ul><li>Attracted </li></ul><ul><ul><ul><ul><li>9,000 Kuwaitis, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>15,500 Saudis, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>27,000 Moroccons last year. </li></ul></ul></ul></ul>http://halalmedia.my/2010/05/halal-tourism-flourishes-thanks-to-islamophobia/
    28. 28. Malaysian Tourism 2009. <ul><li>“ Tourist arrivals to Malaysia outstripped expectations in 2009.” </li></ul><ul><li>21.51m tourists - January-November 2009, </li></ul><ul><li>Up 7.6% year-on-year </li></ul><ul><li>October and November up 14.3% and 11% </li></ul><ul><li>9% fall forecast by government - start of 2009 </li></ul><ul><li>Malaysia did well to withstand the lack of consumer demand for global tourism during a difficult year. </li></ul><ul><li>&quot;Malaysia Tourism Report Q1 2010&quot; report </li></ul>
    29. 30. Middle East Population Age <ul><li>Ageing </li></ul><ul><li>Bahrain 29.4 33.6 40.9 </li></ul><ul><li>Egypt 24 27.2 36.1 </li></ul><ul><li>Iran 24.8 30.8 40.6 </li></ul><ul><li>Jordan 23 25.8 37 </li></ul><ul><li>Kuwait 25.9 33.8 40.1 </li></ul><ul><li>Lebanon 27.8 31.5 40.2 </li></ul><ul><li>Oman 19 27 37.2 </li></ul><ul><li>Qatar 31.7 33.9 41.9 </li></ul><ul><li>Saudi Arabia 21.4 25.7 36 </li></ul><ul><li>Syria 20.7 25.4 37.1 </li></ul><ul><li>Turkey 28.1 31 40.7 </li></ul><ul><li>UAE 28.1 33.5 40.3 </li></ul><ul><li>Yemen 16.6 18.8 27.7 </li></ul>Country Average Age Average Age Average Age Today 2020 2050
    30. 31. And we’re living longer lives <ul><li>Human life expectancies have the potential to reach 500, or possibly even 1000. </li></ul><ul><li>“ The first person to live to 1,000 might be 60 already” </li></ul>Dr. Aubrey de Grey B.A., M.A. and Ph.D., University of Cambridge, Cambridge, UK. Born 20 th April 1963 -
    31. 32. The Map Changes Weekly
    32. 33. US$ 3.76 Trillion investment by 2020 170 million Tourists by 2020 Capacity for 320 million extra passengers by 2012 Over 900 new hotels offering 750,000+ rooms by 2020 900+ new aircraft by 2027 Middle East Travel and Tourism
    33. 34. Drivers encouraging Halal
    34. 35. Increasing Halal Travel & Tourism <ul><li>More than 1.6 billion Muslims globally. </li></ul><ul><li>Set to double in the next 4 decades. </li></ul><ul><li>Halal tourism is 10% of global travel market. </li></ul><ul><li>Halal tourism will increase in developing or Muslim-dominated countries worldwide,. </li></ul><ul><li>France and Belgium consider banning burqa. </li></ul><ul><li>Middle Eastern tourists stay away and opt for Muslim-majority holiday destinations. </li></ul><ul><li>Void filled by progressive Muslim countries and other holiday destinations. </li></ul><ul><li>Malaysia sees a steady increase of Middle East tourist over last 5 years. </li></ul><ul><ul><li>280,000 visitors from the Gulf in 2009 </li></ul></ul><ul><ul><li>An 8% increase over 2008. </li></ul></ul>http://halalmedia.my/2010/05/halal-tourism-flourishes-thanks-to-islamophobia/
    35. 36. Halal friendly tourism <ul><li>Religious tourism to Saudi Arabia generates $7bn a year. </li></ul><ul><li>To grow 20% to 2020. </li></ul><ul><li>Increasingly affluent Arab population under 21. </li></ul><ul><li>Halal-friendly travel is one of the industry's fastest growing market segments. </li></ul>http://www.ameinfo.com/231843.html http://www.geotourismturkey.com/img/heritage-tours-dome-of-selimiye.jpg
    36. 37. Opportunity or threat <ul><li>For tourism professionals in Egypt, there is no room for hesitation, even when faced with the possibility of developing a potentially lucrative industry. </li></ul><ul><li>“ Our doors are closed to Islamic tourism. We are not an Islamic destination and that is an area of tourism in which we have no interest, ” stated Siham Soliman. </li></ul>http://www.lesafriques.com/en/egypt/islamic-tourism-an-egyptian-nightmare.html?Itemid=35?articleid=0156 http://www.destinationbride.com/files/regions/egypt.jpg
    37. 38. Drivers <ul><li>GCC economies and their wish to diversify away from hydrocarbons. </li></ul><ul><li>The rise of Islamic Finance Institutions (IFI’s) </li></ul><ul><li>The rise of CSR and trend to ethical investing. </li></ul><ul><li>Increasing Middle East spending power. </li></ul><ul><ul><li>World Travel Organisation estimates a $12bn-a-year outbound GCC leisure travel market. </li></ul></ul><ul><li>Increasing regional mobility in the Middle East and many new airports. </li></ul><ul><li>Simplification of visa issuance between D-8 countries (Iran, Egypt, Pakistan, Bangladesh, Indonesia, Malaysia, Nigeria and Turkey) </li></ul><ul><li>Closer integration of the GCC. </li></ul>http://www.ameinfo.com/images/news/4/43964-Dirhamscropped2.jpg http://www.staff.uni-mainz.de/alhamarn/Islamic%20Tourism%20-%20paper%20for%20BRISMES%202004.htm
    38. 39. A different type of traveller? <ul><li>Gulf residents are some of the most travelled people on the planet, with 80% ravelling to at least two countries in the past year . </li></ul><ul><ul><li>81.51% in the Gulf visited between 2 and 10 countries in the previousyear. </li></ul></ul><ul><ul><li>25% visited between 6 and 10 countries. </li></ul></ul><ul><li>Culture, sightseeing and comfort for the family are the most important facets of a vacation for Gulf travellers. </li></ul><ul><li>78% say - time with the family and cultural offerings of their chosen destination far outweighed considerations such as partying or participating in active sports. </li></ul>http://www.arabianbusiness.com/research/travel-survey-report/feature/518390-gulf-residents-worlds-most-travelled http://www.arabianbusiness.com/research/travel-survey-report/feature/518243-family-culture-vacationers-priorities Source: ArabianBusiness.com Travel Survey 2008. http://eshop.krisinternational.net/images/gulfair_logo.jpg
    39. 40. Halal compliant hotels <ul><li>World’s first Shariah and Halal compliant chain of international hotels. </li></ul><ul><li>US$ 2 billion to improve their branding in the Middle East. </li></ul>http://halalmedia.my/2010/01/halal-awakening-for-the-middle-east/ http://www.hotelchatter.com/files/admin/almullahospitality.png
    40. 41. Halal Hotel Ratings <ul><li>Crescentrating – Singapore based -caters to the Halal-conscious traveller. </li></ul><ul><li>Introduced its Shari'ah-compliant services. </li></ul><ul><li>Over 100 hotels are users. </li></ul><ul><ul><li>3 in UAE, </li></ul></ul><ul><ul><li>4 in Qatar, </li></ul></ul><ul><ul><li>1 in Bahrain, </li></ul></ul><ul><li>Hotels in China, Malaysia, Indonesia and Singapore have also signed-up. </li></ul>http://www.ameinfo.com/231843.html &quot;We are seeing massive growth within this market segment and it was something we needed to be part of. To cater for demand, we have developed our very own rating system and website for travel based on a set of Halal-friendly criteria,&quot; Fazal Bahardeen, CEO and Member of the Board, Crescentrating. 
    41. 42. Halal web 2.0 – Irhal.com <ul><li>Irhal.com – “to go away” </li></ul><ul><li>Top destinations and places to stay, eat and shop. </li></ul><ul><li>Lists of halal restaurants in Paris, Beijing, New York. </li></ul><ul><li>Muslims can now choose to stay in more culturally sensitive accommodations. </li></ul><ul><li>Listed hotels have restaurants that serve halal food, segregated swimming pools and prayer rooms alongside conference facilities. </li></ul>http://www.thenational.ae/apps/pbcs.dll/article?AID=/20100424/BUSINESS/704249904/1005
    42. 43. Halal web 2.0 – HalalTrip.com <ul><li>In March 2010, Karim Saad launched halaltrip.com out of Vienna. </li></ul><ul><li>“ The roots of tourism aimed at Muslims </li></ul><ul><li>began not in the hospitality industry but </li></ul><ul><li>in the financial world” </li></ul><ul><li>Chiheb ben Mahmoud, the senior vice president Jones Lang LaSalle Hotels for the MENA region. </li></ul><ul><li>“ The idea was to provide investors with Sharia-compliant investment products in hospitality. There were those who wanted to invest in hospitality but did not feel comfortable because of the alcohol, as well as the general style of the product.” </li></ul>http://www.thenational.ae/apps/pbcs.dll/article?AID=/20100424/BUSINESS/704249904/1005 http://www.halaltrip.com/images/ht_logo.jpg
    43. 44. Sharia Compliant Funded Hotels <ul><li>Rotana made Saudi Arabia a priority </li></ul><ul><li>Goal of having a property in every major city in the country. </li></ul><ul><li>Launched a SR2 billion (US$533m) Sharia compliant closed-end fund . </li></ul><ul><li>To develop and own seventeen hotels and furnished apartments comprising 5,500 rooms target completion of 2012. </li></ul>www.meed.com/uae/specialreport/2008/05/islamic_hospitality_sector_emerges http://www.wtmlondon.com/page.cfm/T=m/Action=Press/PressID=51 http://www.abtn.co.uk/news/rotana-set-double-portfolio-2010 http://sherellejacobs.files.wordpress.com/2009/07/hajj-pic.jpg
    44. 45. Sharia Compliant Funded Hotels <ul><li>Al-Harameen Fund </li></ul><ul><li>Joint venture AmanahRaya Bhd and Capital Partners Holdings (Bahrain), </li></ul><ul><li>Hospitality industry in Mecca & Madinah. </li></ul><ul><li>&quot;We see the provision of premier and sophisticated accommodation, facilities and related infrastructures in Mecca and Madinah as a huge but untapped market,” </li></ul>http://www.halaljournal.com/article/4648/al-harameen-to-tap-hospitality-sector-in-mecca,-madinah http://www.ameinfo.com/images/news/2/78182-Abraj_Al_Bait.jpg
    45. 46. Makkah Hospitality development <ul><li>Makkah to attract SR375 billion ($100 billion) in investment over the decade to 2018. </li></ul><ul><li>International investment, mainly from GCC, is already impacting the Holy City in the form of: </li></ul><ul><ul><li>New skyscrapers </li></ul></ul><ul><ul><li>Shopping malls </li></ul></ul><ul><ul><li>Hotels </li></ul></ul><ul><ul><li>Timeshare apartments. </li></ul></ul><ul><li>There is minimal collapse in visitor demand. </li></ul><ul><li>&quot;Investors are looking for a safe haven and Makkah is as close as you can get to a recession proof-market. Makkah will always have Hajj season and Umrah season ,&quot; Imad Awad, Head of equity capital markets at NBD Investment Bank, The Weekly Mag. </li></ul>http://www.arabianbusiness.com/523080-race-to-the-holy-city?ln=en&start=1 http://www.magtheweekly.com/20/city.php
    46. 47. Halal Hospitality – Broad appeal <ul><li>Firms that comply with the Shari'a code point out that already many of their customers are non-Muslim. </li></ul><ul><li>Jawhara Hotels, an alcohol-free Arabian Gulf chain run by the Islam-compliant Al Lotah conglomerate </li></ul><ul><li>60% of the clientele are non-Muslims, drawn by the hotels' serenity and family-friendly atmosphere. </li></ul>http://www.time.com/time/magazine/article/0,9171,1898247,00.html http://www.emiratesresidence.com/upload/full/d/d593e1a7ed549153acaa6f4544e2d73bs.jpg
    47. 48. A new ‘old world’ consumer era? Source: Customer Faithful http://www.slideshare.net/nobblytanner/rising-trends-of-the-post-recession-consumer
    48. 49. Consumer Trust <ul><li>Consumers are looking to brands they can trust which aren’t necessarily market leaders. </li></ul><ul><li>Opportunities for brands with real depth in their stories to step forward and take extra share. </li></ul><ul><li>“ Would you pay more for this brand?” </li></ul><ul><ul><li>Innocent drew a majority yes of 29% </li></ul></ul><ul><ul><li>brand giants Coca-Cola (28%) </li></ul></ul><ul><ul><li>Pepsi (12%). </li></ul></ul>Source: Marketing Week , March 2010 http://www.marketingweek.co.uk/trends/shift-in-values-turns-spotlight-on-pretenders/3010637.article
    49. 50. In a crowded 24/7 world <ul><li>Context </li></ul><ul><li>Community </li></ul><ul><li>Conversation </li></ul><ul><li>Relevance </li></ul>Gerd Leonard – Media Futurist
    50. 51. Foresight Integration ELM Group People Commercial Foresight Vision Culture Comms Behaviours Resources Cycle Capability Values
    51. 52. Today Future Tomorrow
    52. 53. Manager Entrepreneur Leader
    53. 54. Conclusions <ul><li>Islamic tourism and Halal Hospitality is set to be a high growth market. 1% of world GDP </li></ul><ul><li>Choosing your positioning will be vital: </li></ul><ul><ul><li>What standard of Halal tourism will you conform to. </li></ul></ul><ul><ul><li>What position will you take on sustainability in your offerings. </li></ul></ul><ul><ul><li>What will be the consequence on any existing tourist market. </li></ul></ul><ul><li>What will attract: </li></ul><ul><ul><li>Religious tourists to Brunei </li></ul></ul><ul><ul><li>Holidaying Muslims to Brunei </li></ul></ul><ul><ul><li>Muslim conference and event organisers to Brunei </li></ul></ul><ul><li>Use one set of forecasts for planning. </li></ul>
    54. 55. Why now? <ul><li>Global Repositioning: </li></ul><ul><ul><li>Populations </li></ul></ul><ul><ul><li>Economies </li></ul></ul><ul><ul><li>Political influence </li></ul></ul><ul><ul><li>Capital </li></ul></ul><ul><li>Global economic recovery </li></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><li>Spending </li></ul></ul><ul><ul><li>New consumer values </li></ul></ul><ul><li>Regulation </li></ul>
    55. 56. Imagine it If you want to get ahead – you need to look ahead [email_address]  +44 7932 408901 Thank you www.linkedin.com/in/dasmith www.thegff.com davidsmithgff