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Hospitality Panel Discussion - Dirk Bakker @Realty19

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A panel with hospitality experts about the rise of hospitality as an asset class and why it is getting so much attraction in the industry thanks to the new balance between investors, developers and hotel operators.

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Hospitality Panel Discussion - Dirk Bakker @Realty19

  1. 1. HOTELS: THE PERFECT PLACE TO INVEST IN EXPERTS  ON  THE  FUTURE  OF  REAL  ESTATE
  2. 2. @dbakkeronline @Dirk  Bakker   Dirk.bakker@colliers.com CEO  |  Netherlands  &  Head  of  EMEA  Hotels DIRK  BAKKER
  3. 3. PANEL  DISCUSSION Filip  de  Poorter Managing  Partner   Director  Development,  Hotels,   Student  &  Senior  Housing Jan  Vlaminck VP,  Head  of  Development  &   Franchise  -­‐  Accor  Benelux   Alexander  Dupont CEO  |  Head  of  Hotels  EMEA Dirk  Bakker
  4. 4. GLOBAL  TOURISM  INDUSTRY  AT  A  GLANCE
  5. 5. WHERE  DID  TRAVELLERS  GO  IN  2018  (TOURIST  ARRIVALS) EUROPE   710MILLION     ASIA  &  PACIFIC   344MILLION     AMERICAS   217MILLION     AFRICA   66MILLION     MIDDLE  EAST   61MILLION     Source:  UNWTO   1.4  BILLION  INTERNATIONAL  TOURIST  ARRIVALS  IN  2018 EUROPE  IS   THE  MOST   VISITED   TOURISM   REGION  IN   THE  WORLD UNWTO,  2019
  6. 6. THE  FORECASTED  GROWTH  OF  TOURISM  IN  2010 Source:  UNWTO   THIS  IS  WHAT  WE  THOUGHT  IN  2010…
  7. 7. INTERNATIONAL  TOURIST  ARRIVALS  GROWING  EXPONENTIALLY  531    680    809    952    1.193    1.539    -­‐        500    1.000    1.500    2.000    2.500    3.000   1995 2000 2005 2010 2015 2020 2025 2030 INTERNATIONAL  TOURIST  ARRIVALS 1  billion 1.4  billion 2.5  billion 1.8  billion CAGR:  4.9% …AND  THIS  IS  WHAT  IT  LOOKS  LIKE  NOW Source:  UNWTO  
  8. 8. CHEAPER,  BETTER  AND   QUICKER  TRAVEL REASONS  FOR  TRAVEL  GROWTH HOLIDAYS  ARE   BECOMING  ‘NORMAL’ GROWING  GLOBAL   MIDDLE  CLASS SOCIAL  MEDIA EXPERIENCE  OVER   THINGS
  9. 9. GLOBAL  POPULATION  AND  MIDDLE  CLASS  $-­‐    $2.000    $4.000    $6.000    $8.000    $10.000    $12.000    $14.000    $16.000    $18.000    $20.000    -­‐        1    2    3    4    5    6    7    8    9   1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 Miljarden GLOBAL  POPULATION  AND  GDP  PER  CAPITA  ($) Global  populagon GDP  per  Capita  (nominal  $) THE  MIDDLE  CLASS  IS  GROWING  QUICKER  THAN  THE  GLOBAL  POPULATION Source:  Oxford  Economics  
  10. 10. CONSUMER  DRIVING  CHANGE
  11. 11. BECOMING  WISER THE  GLOBAL  CONSUMER  IS… DEMANDING  AUTHENTICITY CONCERNED  WITH  THE  EARTH DEMANDING  IMMEDIACY DIGITALLY  BOUND Source:  Euromonitor  Interna9onal  
  12. 12. OUR  EVOLVING  LIFES BABYBOOMERS   GENERATION  X   GENERATION  Y   DIGITAL  NATIVE   BOARDERS  BETWEEN  PERSONAL  AND  PROFESSIONAL  LIVES  HAVE  DISSAPEARED LIFESTYLE WORK HOME HOME   WORK
  13. 13. THE  BACKDROP  OF  A  CHANGING  ECONOMY IN  2025,  75%  OF  THE  GLOBAL  WORKFORCE  ARE  DIGITAL  NATIVES 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 Traditional consumer Transitionals Digital native The  decade  of  change Up  to  2008:   tradigonal  consumer  behaviour  is  majority 2008-­‐2018: transigonal    behaviour  is  majority 2019  and  beyond:   digital  nagve  behaviour  dominates
  14. 14. ACCESS  vs.  OWNERSHIP The  world’s  largest  taxi   company,  owns  no  vehicles   The  world’s  most  popular  media   owner,  creates  no  content   The  world’s  most  valuable   retailer,  has  no  inventory   The  world’s  largest  accommodaHon   provider,  owns  no  real  estate   NO  OWNERSHIP,  NO  VALUE?
  15. 15. FACTSLIDES.COM  
  16. 16. FACTSLIDES.COM  
  17. 17. FACTSLIDES.COM  
  18. 18. THE  CHANGING  NEEDS  AND  WANTS  OF  HOTEL  GUESTS LOCATION LOCATION LOCATION LOCATION EXPERIENCE LOCATION LOCATION PERSONALISATION BRAND BABYBOOMERS   GENERATION  X   GENERATION  Y   DIGITAL  NATIVE   HOTEL  GUESTS  DESIRES  EXPERIENCE  AND  PERSONALISATION
  19. 19. MOST  IMPORTANTLY:  EXPERIENCE  IS  KEY SERVICE  ECONOMY EXPERIENCE  ECONOMY SERVICE INTANGIBLE CLIENT BENEFITS EXPERIENCE MEMORABLE GUESTS SENSATIONS Source:  WTTO   CONSUMERS  ARE  TRANSFORMING  THE  ECONOMIC  LANDSCAPE
  20. 20. EXPERIENCE  LEADING  TO  NEW  BUSINESS  MODELS SYNERGIES  LEAD  TO   CONSOLIDATION CROSS-­‐SECTOR   INVESTORS  ENTER  THE   GAME HOSPITALITY  BECOMES   THE  STANDARD 1 2 3
  21. 21. THE  BELGIAN  HOTEL  MARKET
  22. 22. GROWING  DEMAND  FOR  HOTEL  OVERNIGHT  STAYS 0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Overnight  stays  (‘000) HOTEL  OVERNIGHT  STAYS  BELGIUM Domesgc Internagonal GROWTH    +4.8%
  23. 23. GROWING  DEMAND  FOR  HOTEL  OVERNIGHT  STAYS 0 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 45.000 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Overnightstays(‘000) HOTEL OVERNIGHT STAYS BELGIUM Flanders Wallonia GROWTH 3.9% GROWTH 5.0% Demand  increase  especially  in  Flanders
  24. 24. PERFORMANCE  OF  THE  BELGIAN  HOTEL  MARKET OCCUPANCY 2012 2018 64.1% 74% +  6.8% ADR 2012 2018 €  101 €  107 +6.7% RevPAR 2012 2018 €  67 €  79 +  17.4% 60% 65% 70% 75% 80% €  0 €  30 €  60 €  90 €  120 2012 2013 2014 2015 2016 2017 2018 HOTEL  MARKET  PERFORMANCE  –  BELGIUM Average  Daily  Rate RevPAR Occupancy
  25. 25. PERFORMANCE  OF  THE  BELGIAN  HOTEL  MARKET 126,202  rooms 136,406  rooms ANNUAL  GROWTH   +1.3% 1,719  hotels 1,536  hotels 2012 2018
  26. 26. IN  COMPARISON:  THE  DUTCH  HOTEL  SUPPLY  GROWTH 110,905  rooms 131,850  rooms ANNUAL  GROWTH     +2,9% 3,505  hotels 3,781  hotels 2012 2018
  27. 27. Hampton  by  Hilton  Antwerp Motel  One  Brussels NH  Collecgon  Antwerp Park  Inn  by  Radisson   Brussels  Airport SOME  EXAMPLES  OF  NEW  SUPPLY Keys:  145 Opened:  2018 Keys:  186 Opened:  2019 Keys:  162 Opened:  2017 Keys:  489 Opened  :  2014
  28. 28. ROXI  –  The  Urban   Residence  Woluwe  Brussels Residence  Inn  by  Marriop   Brussels  Airport Corinthia  Hotel  Brussels Residence  Inn  by  Marriop   Gent SOME  EXAMPLES  OF  UPCOMING  SUPPLY Keys:  99 Exp.  Opening:  next  month Keys:  126 Exp.  Opening:  2020 Keys:  107 Exp.  Opening:  next  month Keys:  127 Exp.  Opening:  Q4  2020
  29. 29. + 1.3% SUPPLY  GROWS   WITH +4.8% DEMAND   GROWS  WITH SO….
  30. 30. Steady  growth  tourism  worldwide Outlook  for  tourism  is  posigve Hospitality  is  becoming  the  standard  due  to  the  shiq  towards   the  experience  economy Strong  recovery  Belgian  hotel  market  aqer  2016 Supply  grows  with  1.3%  and  demand  with  4.8% TO  SUMMARIZE
  31. 31. PANEL  DISCUSSION Filip  de  Poorter Managing  Partner   Director  Development,  Hotels,   Student  &  Senior  Housing Jan  Vlaminck VP,  Head  of  Development  &   Franchise  -­‐  Accor  Benelux   Alexander  Dupont CEO  |  Head  of  Hotels  EMEA Dirk  Bakker
  32. 32. THANK  YOU @dbakkeronline @Dirk  Bakker   Dirk.bakker@colliers.com

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