This is a project that was completed as a part of my Project and Portfolio I class at Full Sail University. Personal brand exploration for the start of my career as a producer for Television, Film, and Theatre.

1. PERSONAL BRAND EXPLORATION
Raymond L. Bennett
Project & Portfolio I: Week 1
February 3rd, 2021

2. Raymond is the youngest of three and an
Army Brat. Growing up in different places,
he became a citizen of the world and
gained an appreciation for the
fi
ner things
early. The ability to capture an audience
was apparent before being out of diapers,
and a performer was born. After training
for many years, he started performing
professionally as a singer, dancer, and actor
in venues worldwide for over 12 years.
Raymond recently enrolled in the
Entertainment Business program at Full
Sail University to develop into a complete
artist and work towards his dream of being
a producer of
fi
lm, television, and live
theatre.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Producer for the Television
Industry
• Executive Producer
• Theatre Producer
ROYALTY ARCHETYPE - Bringing
high-value content to the stage
and screen while also bringing
value and inspiring the masses.
Presenting this caliber will become
the new standard in the industry
and foster a prosperous and
thriving community.
Producer for Net
fl
ix

4. • DEMOGRAPHICS: 60% Women,
40% Men. Diverse group of
people. Aged 30 - 45. College
educated, living in the Greater
Los Angeles Area.
• PSYCHOGRAPHICS: Enjoys
spending time with family. An
enthusiast of the
fi
ner things.
Loves to travel. Leans liberal.
• IDEAL AUDIENCE MEMBERS:
Jasmyn Lawson, Content
Executive at Net
fl
ix. Ronald C.
Reynolds, Creative Content
Manager at Net
fl
ix. Audrey
Gardiner, Director of Content
Acquisition at Net
fl
ix.
Content & Project Managers at Net
fl
ix
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation,
September 2022)
• Book my
fi
rst project as Junior Producer for Film or
Television at Net
fl
ix.
‣ Connect with creators and other producers
via email and social media six months out
from graduation (March 2022) and start
submitting pitches to be apart of projects in
development.
Mid Term: (2027)
• Produce a project as Executive Producer.
‣ Studio heads accept my proposal to lead a
new project coming to production in 2027
because of my proven track record of success.
Long Term: (2042)
• Establishment of a thriving production company.
‣ After establishing a legacy of leading projects
to success. I will take $500,000 of savings to
start this
fi
rm committed to producing quality
content.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Video Creation & Editing Software 75%
Web Page Creation & Editing 55%
Active Listening 85%
Thinking Creatively 90%
SOFT
HARD
Adobe Audition 25%
Apple Final Cut Pro 50%
Written Comprehension 95%
Public Speaking 75%
SOFT
HARD

7. I help the Film and Television industry
increase subscriptions and viewership
by producing compelling and
worthwhile content.
PROMISE

8. CREDENTIALS
Work Experience:
• 12 years as a Broadway Level
Performer
• 10 years of dance instruction and
professional consulting
Education:
• Fellowship Program, The Ailey
School
• Entertainment Business, B.S., Full Sail University (Exp. 2022)
Leadership Roles:
• Show Captain for Broadway Musical
‘After Midnight’ aboard NCL Escape
• Company Manager aboard Oceania
Riviera

9. COMPETITION
Samantha Bueckhanon
Industry Experience:
• Experienced
fi
lmmaker working
in the leisure, travel & tourism
industry. Experience as a
Producer.
Education:
• Full Sail University: Entertainment Business (EXP
2022)
Leadership Experience:
• Edgewater High School JROTC
Skills and Pro
fi
ciencies:
• Casting - 11 endorsements
• Acting - 11 endorsements
• Assistant Directing - 7 endorsements
Raymond L. Bennett
Overall Online Presence:
• Samantha has over 500 connections. Her banner
image is customized. Her headshot is a
professional one. The pro
fi
le is extremely
detailed. There are no published articles, but a
number of videos from her YouTube page about
upcoming projects. She is active on Instagram
and Youtube. The LinkedIn URL is customized.
• Grade: Superior, 90 out of 100.
Industry Experience:
• Experienced Broadway level
performer, working in the
Entertainment industry for over
12 years.
Education:
• Full Sail University: Entertainment Business (EXP
2022)
Leadership Experience:
• Dance Captain ‘After Midnight’
• Company Manager Oceania Riviera
Skills and Pro
fi
ciencies:
• Dance - 8 endorsements
• Performing Arts - 8 endorsements
• Acting - 6 endorsements
Overall Online Presence:
• Raymond has 156 connections. His banner image
is not customized. His headshot image is
professional.The pro
fi
le is detailed, and clear.
There are no published articles. He is active on
other social media platforms. The LinkedIn URL is
customized.
• Grade: Average, 75 out of 100

10. COMPETITION
Kornelius Bascombe
Noteworthy Experience:
• In-Arena Game Host for the Phoenix Suns NBA
Team
• Actor/Segment Producer for Undercover Boss
Raymond L. Bennett
Industry Experience:
• Kornelius is a multi-talented
entertainment professional with
experience as an Actor, Host, and
Producer with networks such as
Net
fl
ix, CBS, BET, and VH1.
Education:
• North Carolina State University: B.A., College of
Humanities and Social Sciences.
Skills and Pro
fi
ciencies:
• Television - 99+ endorsements
• Video Production - 99+ endorsements
• Social Media - 99+ endorsements
Overall Online Presence:
• Kornelius has over 500+ connections. The banner
image is not customized. His headshot is
professional. His pro
fi
le is extremely detailed.
There are no published articles. But He is active
on LinkedIn and other social media platforms.
The LinkedIn URL is customized?
• Grade: Superior, 95 out of 100
Industry Experience:
• Experienced Broadway level
performer, working in the
Entertainment industry for over
12 years.
Education:
• Full Sail University: Entertainment Business (EXP
2022)
Leadership Experience:
• Dance Captain ‘After Midnight’
• Company Manager Oceania Riviera
Skills and Pro
fi
ciencies:
• Dance - 8 endorsements
• Performing Arts - 8 endorsements
• Acting - 6 endorsements
Overall Online Presence:
• Raymond has 156 connections. His banner image
is not customized. His headshot image is
professional.The pro
fi
le is detailed, and clear.
There are no published articles. He is active on
other social media platforms. The LinkedIn URL is
customized.
• Grade: Average, 75 out of 100

11. BRAND POSITION
After 12 years in the Broadway performance
industry, I am now ready and well
positioned to know how to assist a producer
with all of their production needs.
RAYMOND “STYLIST” BENNETT
The nickname Stylist comes
from friends and colleagues
always commenting on my
personal style in fashion and
creative projects.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW Online Conference
‣ March 9 - 11, 2021 | Virtual
• Academy of Television Arts & Sciences
‣ Student Membership | Virtual
• Toronto Black Film Festival
‣ February 10 - 21, 2021 | Virtual
Digital Marketing
• Primary Content: Creating any exclusive content
related to Film, Television, or Stage shows that I have
access to. By using the industry connections I have
access to, I can start to foster a community around
certain events and new projects happening.
• Primary Tools: Twitter, Instagram, TikTok, and
Clubhouse. Creating engaging image and video posts
to drive the conversation in the direction I would like.
Also, with the addition of Clubhouse, there is an instant
reach with an audience, think live podcast.
• Website: With this digital portfolio, I will be able to
house all updates and new content created in regards
to my journey as a producer.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a mentor with at least 10 years of
executive producer experience for Television or
Film. Someone who loves the
fi
ner things, but is
not afraid to get in the trenches to ensure the job
gets done. September 2021.
Formal Education
• Complete Entertainment Business B.S. by
graduation date in 2022.
Technical Skills
• Adobe Audition Essential Training - LinkedIn
Learning, March 2021
• Final Cut Pro X Essential Training - LinkedIn
Learning, June 2021
• Introduction to Web Design and Development -
LinkedIn Learning, September 2021
Soft Skills
• Business Writing Principles - LinkedIn Learning,
March 2021
• Communicating With Con
fi
dence - LinkedIn
Learning, June 2021
• Public Speaking Foundations - LinkedIn
Learning, September 2021

14. Raymond L. Bennett
You know how quickly new Film and
Television projects are released in this new
age of streaming? Well, what I do is curate an experience that
creates a feeling of exclusivity for the viewers, so they feel like they
are apart of the process of that art being made. In fact, when I was
Dance Captain of the Broadway Musical ‘After Midnight’ aboard the
NCL Escape, I led weekly talkbacks with the guests and other cast
members about the intricacies behind the show, and throughout
the contract, ratings rose 40%.
“

15. REFERENCES
Cowie, G. (2020). Man in black crewneck t-shirt holding
black smartphone. photograph, New York City.
Kornelius Bascombe. (n.d). Home [LinkedIn Page].
LinkedIn.
Retrieved February 6, 2021, from https://
www.linkedin.com/in/korneliusbascombe/
Moqadam, S. (2020). Black Flat Screen Computer
Monitor Photo. photograph, Tehran.
Online, O. N. E. T. Summary Report for: 27-2012.00 -
Producers and Directors. O*NET OnLine. https://
www.onetonline.org/link/summary/27-2012.00.
Samantha Bueckhanon. (n.d). Home [LinkedIn page].
LinkedIn. Retrieved February 6, 2021, from https://
www.linkedin.com/in/samantha-bueckhanon-
burton/
Wabu, K. (2021). Man in white dress shirt holding black
video camera . photograph, London.