Fullsail Brand presentation

1. PERSONAL BRAND EXPLORATION
Israel Dortch
Project & Portfolio I: Week 1
September 30, 2022

2. I am a stand-up comedian, actor and writer. I
started my career at the age of 12, performing
school theatre productions. Over the years I’ve
traveled all over the united states and made
multiple television appearances. I’ve went to
colleges for filmmaking and currently studying
sportscasting. My goal is to provide rich, family-
friendly entertainment for years to come.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Television broadcaster
• Color commentator
• Sports journalist
BRAND ARCHETYPE – I can write,
produced and perform my own
content, so what makes me unique
is I can lead or have a hand in all
three phases of production, (pre,
pro and post production.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jimmy Pitaro
Outreach Plan:
I will build my own cult following by producing content
independently In hopes to slightly compete for ratings
against ESPN to catch they’re attention.
• I will network with ESPN Producers and personnel.
• I would like to have accomplish this with 5 years of
completing college
PROFILE
PICTURE
[CEO] at [ESPN]
Chris Ripley
Outreach Plan:
• I will create a demo reel That stands out from my
competition
• I will attempt to reach out through emails.
• I will like to accomplish this by 2024.
PROFILE
PICTURE
[CEO] at [Bally Sports]
Mike Muriano
Outreach Plan:
• I will independently build my following
• I will attempt to reach out through emails and
applications.
• I will like to have accomplish this within 5 years of
completing college.
PROFILE
PICTURE
[CEO] at [Amazon Prime
Sports]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to consistently generate content with a
permanent team.
‣Launch a website and social media page
during college, acquire equipment needed to
start producing my content.
Mid Term: (YEAR)
• Specific goal you want to achieve in mid term.
‣Land a gig on a network and start to continue
to build my brand and gain industry experience
and contacts.
Long Term: (YEAR)
• Launch my own show
‣Launch my own Sports show with sponsors
and regular guest. Also push it to be one of the
top rated shows of all time.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Editing
SOFT
HARD
Adept
Writing Novice / Adept / Expert
PublicBroadcast speaking Novice / Adept / Expert
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Business management Novice / Adept / Expert

7. I help Israel Dortch bring stories to life by
Writing, producing and performing content.
PROMISE

8. CREDENTIALS
Work Experience:
• Going live show, sitcom, Writer
Radio host, Instinct Radio
Education:
• Design and media production. Georgia
Piedmont Technical College
• Sportscasting B.S., Full Sail University (Exp. 2024)
Awards:
• Best short finalist
• Visionista Film festival
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Flemlo Raps
Industry Experience:
• 10 years youtube content producers
Education:
• Associates Degree
Leadership Experience:
• Lead producer
• One of the highest rated Youtube.
Skills and Proficiencies:
• Writing
• Editing
• Storytelling
Israel Dortch
Overall Online Presence:
Flemlo Raps online presence is is vast. With over 100k
followers and expressions on Instagram and Facebook.
But his biggest following is on Youtube with over 800k
subscribers and 1 million views. Everything about their
brand is customized. Grade : Superior: 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Touring Stand-up Comedian, actor
and writer
Education:
• Associates Degree
Leadership Experience:
• Lead producer
• Written Produced sit com webseries
Skills and Proficiencies:
• Writing - X endorsements
• Performing - X endorsements
• Storytelling - X endorsements
Overall Online Presence:
Israel has a active presence on Instagram, FaceBook and
Youtube. However My content vast from comedy to sports
and drama all of my profiles and logos are customized.
But I have little traction as far as followers and views
• Grade: Poor 20 out of 100

10. COMPETITION
Travis Jacque' Rose'
Noteworthy Experience:
• Produced content on youtube
Israel Dortch
HEADSHOT HEADSHOT
Industry Experience:
• Student in Fullsail university
Education:
• B.S. Sportscasting, Full sail University
Skills and Proficiencies:
• Videography
Editing
• Public performance and delivery
Overall Online Presence:
• Travis has an active Instagram, facebook and youtube
page, However his content varies between his personal
and professional life. His following count overall is low
• Grade: Poor, 15 out of 100.
Industry Experience:
Touring Stand-up Comedian, actor and
writer
Education:
• Associates Degree
Leadership Experience:
• Lead producer
• Written Produced sit com webseries
Skills and Proficiencies:
• Writing - X endorsements
• Performing - X endorsements
• Storytelling - X endorsements
•
Overall Online Presence:
Israel has a active presence on Instagram, FaceBook and
Youtube. However My content vast from comedy to sports
and drama all of my profiles and logos are customized.
But I have little traction as far as followers and views
• Grade: Poor 20 out of 100

11. BRAND POSITION
For [Sports fans] who [Craves entertaining and
reliable content], I provide [CONSISTENT AND
UNIQUE CONTENT] because [I SPEAK AND
PRODUCE FOR THE FAN’S PERSPECTIVE.]
“IT’S FOR REAL WITH IZZYREAL”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscasters association
‣ 2023 | New York, NY
• Sportscasters Talent Agency Of America
‣ 2023 | USA
• Work in sports conference
‣ 2023| Atlanta, GA.
Digital Marketing
• Primary Content: I will produce 30 minute to an hour long
content review current sporting events and news
• Primary Tools: I will Primaryily use Youtube, Facebook and
Instagram? I will be uploading videos at weekly and
promotional post daily? Video, photo and audio?
• Website: I will create business cards and place ads on
business and social media.?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to be mentored by a experienced brocaster
in the sports entertainment. They should have vast
experience in broadcast and live content ? 2024.
PARTNERSHIP
Formal Education
• Design and media production, Geoegia piedmont
technical college
Technical Skills
• Become proficient in editing software like Premier Pro,
December 2022
• Study marketing strategies, December 2023
• , Public speaking December,2022
Soft Skills
• Study Business management and follow successful
blueprints December 2023
• Learn Graphic design by becoming proficient in
software such as adobe photoshop MONTH YEAR
• , Jan 2023 YEAR

14. Israel Dortch
You know That being a sports fan is 24/7? Well, what I do is [talk sports
24/7]. In fact, You can subscribe to my Youtube channel for around the
clock content.
Picture of You
Goes Here

15. REFERENCES
http://www.americansportscastersonline.c
om/top50sportscasters.html
Bleacher Report
https://bleacherreport.com/articles/479746
-20-cliches-we-never-want-to-hear-a-
sportscaster-say-again
Glassdoor
https://www.glassdoor.com/Reviews/ESP
N-Reviews-E13401.htm