Slides for effective communication with presentation workshop for startups at Nestholma accelerator programs

1. Communicating
effectively with
slides
Topi Järvinen
Nestholma

2. Three types of documents
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2
Lorem ipsum
Lorem
ipsum
Text document:
white paper, tech
requirement spec
Docuslide: slides with
enough details for
independent reading
Presentation: slides
to accompany, for
ex., investor pitch
Our focus today

3. The aim of pitch slides
Deliver your message,
not show pretty pictures
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4. Get rid of unnesessary clutter
All visuals and text are there
to support your message
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5. Evolution
of a slide pt.1
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6. Product
•State of the art processors
•Amazing uptime
•Unique features
•World-class support
Bad

7. Product
• Scales your virtual machine in seconds
• Fast access to your data
• Data centers in all continents
• 99,99% uptime
• 24/7 support
• Pre-installed applications: for example, Drupal, Wordpress, MySQL, LAMP,
Magento and other ecommerce platforms
• Memory: 4GB
• Disk: 500GB
Still bad

8. Cloud service for all your data and services
anywhere in the world
• Scales your virtual machine
in seconds
• Fast access to your data
• Data centers in all continents
• 99,99% uptime
• 24/7 support
Not great, but ok for slidedoc

9. Cloud service for all
your data and services
anywhere in the world
Better, but can be simplified

10. Your data and services
anywhere in the world
”XYX”

11. Your cloud anywhere
”XYX”

12. Presentation slide
Ok for slidedocs
Your title should
tell your message
Don’t use
bullet pointsBad
Be spesific
Don’t center
your text

13. Your building blocks
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Colors Fonts Contrast
Alignment Images Numbers

14. What is the primary message?
Establish hierarchy
with elements
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15. Be consistent
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Colors Fonts Contrast
Alignment Images Numbers

16. Pick your style
Simple is better
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17. Pick your style
Simple is better

18. Change the mood and
message with color

19. Always think about the message!
• Business-like
• Bit conservative, but colorful
• This is Nestholma: all business
• Like a bar wall or something from
a startup event
• No what Nestholma is about

20. Guy Kawasaki
The 10/20/30
Rule of PowerPoint

21. 10
slides

22. 20
minutes

23. 30
min. font size

24. Keep it simple
Colors
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25. Example: Nestholma’s basic color scheme
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26. Best practices
for using color
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• Use flat colors
• Choose 2-3 main colors
• Give each color a role

27. Keep it simple
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28. Nestholma Venture Accelerator
• Nestholma give startups and large corporations a solid
foundation for co-operation and building new
businesses
• Nestholma's accelerator programs give both the startup
and the corporation a unique opportunity to learn from
each other.
• This helps both to figure out if and how the business
partnership makes sense.
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Too much text
shifts the
attention from
you to reading
the slide

29. Nestholma give startups and large
corporations a solid foundation for
co-operation and building new
businesses
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Better but still
too much text
and centering
makes things
worse

30. Don’t center more
than three lines
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31. Subheading can be smaller
Keep text size
constant
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32. Nestholma Venture Accelerator
Co-operation and building
businesses between
startups and corporations
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33. Best
practices
for text
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• Don’t center text
• No more than six
lines of text
• Avoid bullet points

34. Keep it simple
Typography
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35. Choose widely available
san serif fonts
Calibri, Arial, Verdana, Tahoma
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36. Font need have specific roles
Choose one
main font
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37. Only use font
emphasis when
you really want
to highlight
something
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Extra bold
Italics
ALL CAPS

38. Nestholma helps startups
and large corporations to
WORK and MAKE
business together
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• Italics are added for
visual effect:
everything is
emphasized
• Are WORK and
MAKE the most
important things to
remember?
• Added bonus: drop
shadows make
everything fuzzy

39. Use emphasis to
highlight main message
Too much or wrong things can
destroy your message
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40. SUCCESS
Listen and learn
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41. Devil’s in the details
Make sure you
align elements
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42. SUCCESS
Listen and learn
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43. Title that tells the message
• Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua.
• Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip
ex ea commodo consequat.
• Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu
fugiat nulla pariatur.
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44. Alignment makes you look more professional
Even if you don’t see the difference
Luottamuksellinen52
Lorem Ipsum

45. Data is worth
more than hundred
assumptions
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46. Customer survey
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Validation
Disliked very much 19
Disliked 15
Neutral 5
Liked 21
Liked very much 40

47. Confidential55
Validation
Disliked very much Disliked Neutral Liked Liked very much

48. Be bold and honest
Highlight the
key take-away
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49. Confidential57
liked our product

50. Contrast is important

51. Contrast is important

52. Contrast is important
• Subtle drop shadow gives contrast
• For example, light objects (text or something else) on light or white backgrounds

53. Contrast is important
• Avoid drop shadow if you already have enough contrast
• For example, don’t use drop shadows on dark objects (text or something else) on
medium or light backgrounds

54. Contrast is important
Nice and clean!

55. Image is worth…
Really
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56. Confidential64
Service as
good as
berry pie
Need more contrast

57. Confidential65
Service as good
as berry pie
Need more contrast

58. Confidential66
Service as good
as berry pie
Now the drop
shadow doesn’t
work anymore

59. Confidential67
Service as good
as berry pie
What’s the message?

60. Use images to
tell your message
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61. Confidential69
We help startups and corporations
to succeed together
It may not be
pretty, but it
delivers a
personal
message ☺

62. Contact
Topi Järvinen
+358 40 754 3131
topi.jarvinen@nestholma.com
http://www.nestholma.com