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How to conduct successful online communities,
presented by Irina Dimitriade, Research Manager at Mustard, on NewMR.
Online communities are already an established method used in market research, and a great way to create meaning and generate insights with research participants. During this webinar Irina will talk you through all aspects of a research project that successfully uses this method:
- research design and set-up, including how to design your discussion guide and select the most suitable projective and creative techniques to use in an online environment;
- fieldwork and data collection, including how to keep participants motivated and involved;
- analysis, reporting and how to make sense of immense amounts of data to deliver powerful stories to your audiences.
Irina will come equipped with practical tips and tricks on how to use online communities successfully and bring examples of projects that showcase this.