A journey on understanding your core values, the why of your business and how to use this to gain self-confidence and shape your networking strategy

1. How to be a Networking
Star
Establish, Grow and Empower
those around you to be your
advocates

2. The objective for the next
2 hours
To create a networking strategy that
supports you and your business.
You will learn how to:
• Talk about you and your business with
passion
• Grow your self-confidence
• Create a Networking Plan that works
for you
• Leave a positive, lasting impression

3. Please answer the
following in no more than
60 Seconds
Your Name
Name of your business
Why you are here
What is it that you
do?

4. Introductions

5. Networking – How do you
feel about it?

6. A personal journey

7. Where to start?

8. Routes to Market
Not all routes yield
the same demand
How do you want
people to find out
about you?
Some of your channels
• High street shop
• Website
• On-line shop
• Brochures
• Flyers
• Advertising
• Market stalls
• Agencies
• Events - trade
• Agents for overseas
• Networks
• Social Media
• Physical

9. What activities do you do
now to raise the profile
of your business?
Describe the
Activity
How many times
per week (PW) or
per month (PM)?
How do you
measure its
effectiveness?
What would you
change to make it
more effective?
Social Media Posts
Boosting Posts
Network Meetings
Sales Calls
Eventing
Blogs
Partnerships
PPC

10. Where does Networking
Figure?

11. Why Networking is so
important

12. Gain Clarity

13. I make no apologies for
this
Courtesy of Simon Sinek:
“Start with Why”, 2009

14. Let’s talk about ‘Why’
Simon Sinek’s – Golden Circle
What
How
Why
What: The way the
sales process
normally starts. “Our
product is….
How: We then normally
go onto “How we are
different or How the
product or service
works” – those
benefits and features

15. An Example
What Colbea does
How Colbea does it
Do you want some business
support?

16. Start with Why
Values Passion
Emotion Purpose

17. Let’s do Colbea again
Why?
How?
What?
Do you want some business
support?

18. Central to your brand is
your 'Why’

19. 4 steps to
Uncover Your ‘Why’
Step 1- Keep a Journal

20. Step 2 – Identify common
themes
Four questions for now:
1. If you could change just one thing
in the world what would it be?
2. What daily activity gives you the
greatest energy?
3. What do friends and acquaintances
ask of you?
4. In what ways do you measure success
in your life?

21. Step 3
Your Core Values
Select Just 5 from the list

22. 50 Values
Select 5 Core to You
Value Rate Value Rate Value Rate Value Rate Value Rate
Security Challenge Justice Determination Popularity
Fun Learning Self-Respect Peace Growth
Happiness Poise Loyalty Creativity Honesty
Knowledge Community Curiosity Leadership Openness
Religion Achievement Pleasure Citizenship Respect
Contribution Autonomy
Inner
Harmony
Service
Meaningful
Work
Adventure Friendships Recognition Balance Faith
Competency Compassion Influence Responsibility Reputation
Fairness Kindness Optimism Authenticity Fame
Authority Beauty Humor Boldness Love

23. Step 4 – bring it
together..
When you leave the room what
would you like people to be
saying about you and your
business?

24. Remember

25. The Elevator Pitch Wheel
Lead with
your Why
How you are
unique – stories
/ emotions
Finish
with what
you do –
Call to
action
Henriettewebber.com

26. Your Elevator Pitch
1. What is your name and the name of
your company?
2. State Why the problem you solve
means so much to you
3. Give an example of How this has /
or could impact a customer
4.What makes your approach so
unique?
5. Call to action – What you are
looking for

27. Now Introduce yourself but
this time – start with
Your Why
I will go first…

28. Self-Confidence
It Takes..

29. Self-Confidence
How much do you want it?

30. Self-Confidence
Become your own expert

31. Self-Confidence
It is not an act but through
acting we will gain in
confidence

32. Self-Confidence
Review the positives

33. Self-Confidence
Take a contrarian perspective

34. Self-Confidence
Embrace the morning rituals

35. Self-Confidence
Exercise

36. Self-Confidence
Set yourself learning goals

37. Self-Confidence

38. Complete the Self-
Confidence contract

39. First impressions count!

40. So How Do Bees
Communicate?
One way is the Waggle Dance

41. “If you could say it in words there
would be no reason to paint” –
Edward Hopper

42. What Colours say about you

45. 5 Minutes

46. Feedback on the face
Image Communication
4 What are you doing on the long weekend?
2 Having to eat your food hell
1 Invited out with your best friends
8 Let into a secret
7 Your best friend has just announced that they are
getting divorced
3 You have just been invited out to dinner with your
partner
6 You have just been told you can’t go out with your
partner because you have to entertain a client
5 Your client has just cancelled
9 You have been praised by your client for being
professional at your job
1 2 3
4 5 6
7 8 9

47. Body language
Meet the
challenge

48. Let’s see?
• You have said
something
interesting

49. Challenge over
• Your work is
done!

50. Networking Plan

51. Deliberations
What are you selling?
Who are you selling it
to?
How will you reach
your target market?
Where will you
promote your product
or service?
Go To Market

52. Networking
Benefit 1

53. Benefit 2

54. Benefit 3

55. Why do you want to do
it?
• Getting things done
– contacts,
suppliers, partners
& customers
• Trusted
relationships –
personal & Business
development
• Serendipity – from
trust comes chance,
comes opportunity

56. Strategy

57. Set your Networking Goals
What you want
What are the current
priorities for you
and your business?
What you can offer
What activity when
you do it gives you
the greatest sense of
empowerment?

58. Key Questions for
priorities
• Who are my customers?
• Who are my suppliers?
• What skills am I lacking?
• What is the next challenge I am
facing?
• What resources does my business
need?

59. Map your Existing Networks
Communities
• Local networking groups
• Chambers
• Professional
organisations
• Business Support Mentors
• Voluntary groups
• Groups on social media
Individuals
• Friends / Family
• Former colleagues
• Social media contacts
• Customers
• Suppliers
• Thought leaders
• Mentors
• Competitors
• Super connectors

60. How to Manage and Record
If you find you have introduced yourself
to more than 65% of your network then it
is likely to be too insular
It is Never Too
Late To Start
Name of Contact Who Introduced you? Where were you introduced?
Howmany
have you
FacebookGroups TwitterLists LinkedIn
1. Kevin Ingram Me Chambers 12 Acc Colc Essex NW
2. Grant Dean Frank Holt Essex NW 4 Web Colc BIG
3. Connie Luna Fred Hopkins Business Café 2 Web Ipsw BIG
4. EricaMoody Me 24-7 6 Teach Ipsw Essex NW
5. Timmy Barber Doreen Black Business Café 4 Teach Colc 24-7
6. Simon Snyder BlancaTate 24-7 5 Teach Chelm 24-7
7. Abel Mccormick Frank Holt Essex NW 4 Acc Chelm
8. Brian Ruiz Gordon Baker Business Café 3 Print Colc BIG
9. Alejandro Warren Me Business Café 7 Print Uttle Essex NW
10. Andrew Ford Frank Holt Essex NW 6 Teach Brain BIG

61. Recognise Clusters
You
Self-similarity offers diminishing returns
Growth outside your
sphere
Broker /
Connector
Broker /
Connector

62. Understand the Mindset

63. Are you a Bartender or the
one on the stool?

64. The Shared Activity
Principle
Not all activities are the same
– the best must:
• Evoke passion
• Need interdependence
• Have something at stake

65. An Example
Shared Activities
Principal
CSR FOR SMALL
BUSINESSES

66. Strategy Diagnostics
Reflect upon the
following:
Gaps
Effectiveness
Actions

67. What sticks – or How to
leave a lasting impression
Chip & Dan Heath, Made
to Stick

68. Ways to be remembered
Six Principles that make things
stick
1. Simple – soundbites
2. Unexpected – break a pattern
3. Concrete – put people in the story
4. Credible – evidence things
5. Emotional – feelings that resonate
6. Stories – as stimulation,
simulation and inspiration
Chip & Dan Heath, Made
to Stick

69. Finally
www.meetup.com

70. When the Network you want
simply does not exist

72. Any Questions?
Surveys will be sent to everyone
asking for Feedback.
Video testimonials
We will be running half and full day
courses on key aspects of the skills
boost