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Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Dan	Stracey	
Dub	Online	Qual	and	Insight	CommuniCes	
	
20	October	2016	
Why	big	companies	are	beginning	to	think	
‘small’	and	the	growth	of	the	T-shaped	worker	
@danstracey
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
The	robots	are	coming
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
of	Global	Employees	feel	engaged	at	work*		
Just	13%	
*Gallup	World	Employee	Survey	2013
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
250%	more	revenue	
hJp://www.inc.com/minda-zetlin/5-reasons-small-companies-have-
more-engaged-employees-and-one-thing-their-bosses.html*
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
How	large	companies	are	
embracing	small	company	values
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Ability	to	
make	a	
difference	
Trust	to	get	
the	job	done	
ConnecCon	to	
the	company	
Varied	and	
interesCng	
work		
Greater	
transparency		
Why	employees	at	smaller	companies	feel	more	engaged
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Traditional 
 Agile
Decisions	are	undertaken	
by	management	
Decisions	are	undertaken	
by	those	impacted	
Focus	on	end	product	 Focus	on	client	value	
Employees	mo:vated	by	
extrinsic	rewards	(i.e.	cash)	
Employees	mo:vated	by	
passions	and	interests	
The traditional vs. agile mindset
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Agile	principles	and	implicaCons	for	Market	Research	
Emphasis	on	individuals	and	interacCons	over	processes	and	tools	
Self	
organising	
teams		
More	F2F	
interacCon	
Closer	client	
partnerships	
Waste	
reducCon	
Flexible	
resourcing	
Diversity	of	
team	skills	
IteraCve	
design	and	
discovery	
Team	
reflecCon
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
The	T-shaped	worker
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
	
AKA	‘Master	Generalists’	
	
Mixture	of	generalist	and	specialist	skills	
	
EffecCve	cross-disciplinary	team	workers	
	
Flexible	and	adapCve	
	
Anatomy	of	a	T	shaped	worker	
Breadth	of	knowledge	
Depth	of	skill
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Too	many	I	shaped	people	 Very	collaboraCve	no	skill	to	contribute
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Closing	thoughts
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
“Careers	are	a	jungle	gym,	not	a	ladder.”	
Sheryl	Sandberg,	Chief	OperaCng	Officer	Facebook
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Future	proof	your	career	
Think	skills	
first	
Technology	
acumen	
Build	your	
personal	
brand	
Take	
advantage	of	
lateral	or	
downward	
moves	
Big	picture	
experiences	
Volunteer	for	
stretch	
assignments	
Apply	for	the	
posiCon	
anyway	
ConCnually	
build	
relaConships
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
You can't connect the dots looking forward,
you can only connect them looking
backwards. So you have to trust that the
dots will somehow connect in your future.
You have to trust in something: your gut,
destiny, life, karma, whatever. Because
believing that the dots will connect down the
road will give you the confidence to follow
your heart, even when it leads you off the
well worn path.
Steve Jobs, Apple co-founder
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
THANK	YOU	
LOS	ANGELES,	US	
9107	Wilshire	Blvd.,	Suite	450,		
Beverly	Hills,	California	90210	
+1	310	853	6986	
LONDON,	UK	
4	Wellesley	Terrace,	
London	N1	7NA	
+44	(0)	20	3515	3301	
www.dubishere.com	
info@dubishere.com
Why	big	companies	are	beginning	to	think	‘small’	–	NewMR	Webinar	
Dan	Stracey,	Dub	Online	Qual	and	Insight	Communi:es,	2016	
Q	&	A	
Ray	Poynter	
The	Future	Place	
Dan	Stracey	
Dub	Online	Qual	
and	Insight	Communi:es	
@danstracey

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