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Building a Personal Brand

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The founders of #NewMR, Ray Poynter (@RayPoynter) and Sue York (@1Sue3), talk about how to build a personal brand in the research space.
In this session Ray and Sue discuss:
- Why researchers should have a personal brand
- Tips, hacks, and shortcuts for developing your brand
- The role of social media and conferences in building your brand
- Where to get started

Ray and Sue will also talk about their new upcoming #NewMR bootcamp initiative to help researchers build a personal brand.

Published in: Education
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Building a Personal Brand

  1. 1. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Sue York NewMR Ray Poynter NewMR
  2. 2. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 NewMR 2018 Sponsors Pla:num Gold Silver Communica:on Your name here? S:ll :me to be a 2018 NewMR Sponsor
  3. 3. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Why Build a Brand?
  4. 4. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Personal Brand Gave Me . . . “I am invited to do things I really enjoy” Be$y Adamou “trust is increased, which has made doing my job, whatever it is, much easier” Melanie Courtright “Clients see you as a thought leader, rather than as a sales person. They want to connect with you instead of the other way around.” Tom de Ruyck
  5. 5. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Research the field
  6. 6. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018
  7. 7. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Social Media In the office Conferences & MeeQngs WriQng
  8. 8. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018
  9. 9. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018
  10. 10. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018
  11. 11. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018
  12. 12. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 It’s not all about talking Online and Offline
  13. 13. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Finding Your Voice
  14. 14. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018
  15. 15. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Measuring Success Different types of success – KPIs – Metrics – Business – Social – Enjoyment
  16. 16. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Warnings “be cauQous about your personal brand overtaking your company brand.” Kris=n Luck “be appropriately diplomaQc...someQmes you do need to be blunt, but someQmes you don't !!” Finn Raben “You should never be afraid to say provocaQve things if you believe them, but you should be careful of how you say them.” JD Deitch
  17. 17. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Tips . . . “Not everyone is going to love you, try and be as consistent as possible.” Peter Harris “Be paQent. Be consistent. Be authenQc. Be original. Be humble. Post frequently online & get on stage regularly.” Tom de Ruyck “ “Figure out who YOU are. Don't try to copy what other people are doing or how they are doing it or try to be everything to everyone.” Annie PeEt
  18. 18. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Building a Personal Brand – Boot Camp Learn how to build your Personal Brand with the founders of NewMR, by signing up for our six-week Boot Camp, at the affordable price of just $195. The Boot Camp (18 April to 23 May) •  Distance learning, via webinar plaZorm •  Weekly sessions, 30 minutes tui:on, 30 minutes Q&A •  2 :me slots each Wednesday (10 London, 4pm New York) •  Weekly tasks and ac:vi:es •  Covering both the online and offline worlds Click to register
  19. 19. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Q & A Sue York NewMR Ray Poynter NewMR
  20. 20. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 Thank You! Follow us on Twi^er @1Sue3 @RayPoynter
  21. 21. Building a Personal Brand Sue York & Ray Poynter, NewMR Festival of #NewMR 2018 NewMR 2018 Sponsors Pla:num Gold Silver Communica:on Your name here? S:ll :me to be a 2018 NewMR Sponsor

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