The document discusses building a personal brand and outlines strategies for doing so, including researching the field, using social media, writing, speaking at conferences, and finding an authentic voice. It provides tips from experts on consistency, patience, and figuring out one's unique qualities rather than copying others. The document also notes potential warnings like not letting one's personal brand overtake an employer's brand and being diplomatic in communications. It advertises a six-week personal branding boot camp.

1. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Sue York
NewMR
Ray Poynter
NewMR

2. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
NewMR 2018 Sponsors
Pla:num
Gold
Silver
Communica:on
Your name here?
S:ll :me to be a
2018 NewMR Sponsor

3. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Why
Build a
Brand?

4. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Personal Brand Gave Me . . .
“I am invited to do
things I really enjoy”
Be$y Adamou
“trust is increased,
which has made doing
my job, whatever it is,
much easier” Melanie
Courtright
“Clients see you as a thought
leader, rather than as a sales
person. They want to connect
with you instead of the other way
around.” Tom de Ruyck

5. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Research the field

6. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018

7. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Social Media In the office
Conferences
& MeeQngs
WriQng

8. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018

9. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018

10. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018

11. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018

12. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
It’s not all
about
talking
Online
and
Offline

13. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Finding Your Voice

14. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018

15. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Measuring Success
Different types
of success
– KPIs
– Metrics
– Business
– Social
– Enjoyment

16. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Warnings
“be cauQous about your
personal brand overtaking
your company brand.”
Kris=n Luck
“be appropriately
diplomaQc...someQmes you
do need to be blunt, but
someQmes you don't !!”
Finn Raben
“You should never be afraid to say
provocaQve things if you believe
them, but you should be careful of
how you say them.” JD Deitch

17. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Tips . . .
“Not everyone is going to
love you, try and be as
consistent as possible.”
Peter Harris
“Be paQent. Be consistent. Be
authenQc. Be original. Be humble.
Post frequently online & get on
stage regularly.” Tom de Ruyck
“
“Figure out who YOU are.
Don't try to copy what
other people are doing or
how they are doing it or
try to be everything to
everyone.” Annie PeEt

18. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Building a Personal Brand – Boot Camp
Learn how to build your
Personal Brand with the
founders of NewMR, by
signing up for our six-week
Boot Camp, at the affordable
price of just $195.
The Boot Camp (18 April to 23 May)
• Distance learning, via webinar plaZorm
• Weekly sessions, 30 minutes tui:on, 30 minutes Q&A
• 2 :me slots each Wednesday (10 London, 4pm New York)
• Weekly tasks and ac:vi:es
• Covering both the online and offline worlds Click to register

19. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Q & A
Sue York
NewMR
Ray Poynter
NewMR

20. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
Thank You!
Follow us on Twi^er
@1Sue3 @RayPoynter

21. Building a Personal Brand
Sue York & Ray Poynter, NewMR
Festival of
#NewMR 2018
NewMR 2018 Sponsors
Pla:num
Gold
Silver
Communica:on
Your name here?
S:ll :me to be a
2018 NewMR Sponsor