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What do clients want from market research?

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What do clients want from market research?

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In the spring of 2017 InSites Consulting conducted a quantitative research piece among German corporate researchers and insights managers (participants were all a member of P&A’s PUMA Network of research buyers/users). The sample of this study consisted out of 101 experienced client side research professionals – 57% of them had more than 10 years of experience in the market research industry.The results of the survey allow us to sketch a picture of the key trends and evolutions in the (German) market. In order to make the conclusions of the study ‘actionable’, we will map them on the 3 strategic horizons of consultancy firm McKinsey:
1. What do corporate research professionals see as things they need to act upon ‘today’;
2. What are the aspects they are working on to be ready for ‘tomorrow’ (or: the near future) and
3. What are the key elements that are on their radar and that they are exploring to do things (radically) different in the ‘day after tomorrow’ (being: the further away future).

In the spring of 2017 InSites Consulting conducted a quantitative research piece among German corporate researchers and insights managers (participants were all a member of P&A’s PUMA Network of research buyers/users). The sample of this study consisted out of 101 experienced client side research professionals – 57% of them had more than 10 years of experience in the market research industry.The results of the survey allow us to sketch a picture of the key trends and evolutions in the (German) market. In order to make the conclusions of the study ‘actionable’, we will map them on the 3 strategic horizons of consultancy firm McKinsey:
1. What do corporate research professionals see as things they need to act upon ‘today’;
2. What are the aspects they are working on to be ready for ‘tomorrow’ (or: the near future) and
3. What are the key elements that are on their radar and that they are exploring to do things (radically) different in the ‘day after tomorrow’ (being: the further away future).

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What do clients want from market research?

  1. 1. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
  2. 2. What are the emerging technologies in Market Research? Ray Poynter, The Future Place Festival of #NewMR 2018 NewMR 2018 Sponsors Pla;num Gold Silver Communica;on Your name here? S;ll ;me to be a 2018 NewMR Sponsor
  3. 3. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
  4. 4. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
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  6. 6. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
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  8. 8. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
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  10. 10. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
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  16. 16. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
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  18. 18. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
  19. 19. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
  20. 20. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
  21. 21. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018
  22. 22. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018 tom.deruyck@insites-consulting.com www.linkedin.com/in/tomderuyck @tomderuyck Let’s talk!
  23. 23. Taking Research Forward Tom de Ruyck, InSites Consul;ng Festival of #NewMR 2018 Q & A Tom de Ruyck Insites Consul;ng Ray Poynter The Future Place
  24. 24. What are the emerging technologies in Market Research? Ray Poynter, The Future Place Festival of #NewMR 2018 NewMR 2018 Sponsors Pla;num Gold Silver Communica;on Your name here? S;ll ;me to be a 2018 NewMR Sponsor

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