The assignment 1 of an online marketing internship by Prof. Sameer Mathur of IIM Lucknow.

2. SAM WALTON

4. Respect
for
Individual
Service to
our
Customers
Striving for
excellence

5. Marketing Efforts
● Positive Public Relations
● Aggressive Store Expansion
“Always Low prices. Always”

7. Result of Smiley face Campaign
Stock rise to 1173 percent in 1990s

8. External Environment
Threat of
new
entrants
The bargain
power
Of supplier.
The
bargaining
power of
buyers
The threat of
substitute
products &
services
Intensity of
rivalry among
competitors

9. Competitors
Similarity: Exploit International Store
Difference: Target buyers
Similarity: Strategy on hypermarkets
Difference: not exploit to other countries

10. Internal Environment & Strengths
Cheap Price advantage

11. Strong logistics and distribution system
9 Large distribution centers
42 regional centers
> 12 miles of conveyor belts

12. The use of information systems
Use of RFID technology
Point of sale system
Own Satellite system

13. Good customer service
● Unconditional Money back guarantee
● Customer feedback online
● Customer service center

14. Weakness
Low Wages

15. Health Hazards
No Health Insurance for the staff

16. Erratic Working Schedule

17. New Initiatives
$4 generic drug
campaign

18. New Mission Statement

19. Walmart during recession

21. Summary
History
Initial Marketing Strategy
Yellow smiley campaign
External Environment
Internal Environment
Strengths
Weakness
New Initiatives
Mission statement
Walmart During Recession

22. Disclaimer
Created by Ravi Teja Viswavarapu, IIT Guwahati,
during a marketing internship by
Prof. Sameer Mathur, IIM Lucknow.