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Its all about the history of walmart and how it became so successful.How it is using social media for making its business more profitable.

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  1. 1. success stories of wal-mart<br />Submitted By :-<br />GurmeenKaur<br />AdarshGoel<br />Email Id :-<br />
  2. 2. agenda<br />History of Retail Industry<br />Introduction to Sam Walton<br />Introduction to Wal-mart<br />Success story of walmart<br />Social Media Marketing<br />Success features<br />Awards and Achievements<br />Successful Joint Ventures<br />Success mantra<br />
  3. 3. Sam Walton did not invent retailing, he simply changed the business model and way of doing business to make it a much more profitable venture.<br />
  4. 4. History of Retail Industry<br />The retail industry is responsible for the distribution of finished products to the public.<br />Emerged in the US in the 18th century .<br /> Developed only in those areas that had a population of above 5,000.<br />
  5. 5. Contd…<br /> Supermarkets flourished in the US and Canada after World War II. <br />Of the world’s top ten retail companies in terms of total sales, six are American. <br />Major retail giants :- Wal-Mart, Target, Home Depot and Tesco.<br />
  6. 6. Introduction to Sam Walton<br /> 1918 1942<br /> (Born) (Joined Military)<br />(completed graduation & (Took management <br /> joined JC Penny ) of 1st variety store) <br /> 1940  1945<br />
  7. 7. Contd…<br />1945:- $20,000 (Loan) + $5,000(Own money) Purchased a Ben Franklin, 1st variety store on Newport, Arkansas.<br />Purchased more “Ben Franklin” stores with the help of his Brother, Brother-In-Law, Father-In-Law.<br />
  8. 8. Contd…<br /><ul><li>1962:- Mortgaged his home and borrowed against everything.
  9. 9. July2,1962:- The first true Wal-Mart opened in Bentonville, Arkansas.</li></li></ul><li>Introduction to Wal-Mart<br />1962 :- Founded by Sam Walton .<br />1969 :- Incorporated on October 31.<br />1972:- Publicly traded on the New York Stock Exchange and raised $5 million through IPO.<br />
  10. 10. Contd…<br />Headquarters :-Bentonville, Arkansas, United States.<br />CEO :- Michael J. Duke.<br />
  11. 11. Wal-Mart logo timeline<br />1962 – 1964 <br />1964 – 1981 <br />1968 – 1981 <br /> 1981 – 1992 <br />1992 – 2008 <br />2008 – Present<br />
  12. 12. Success story of walmart<br />Most of the retailers ,located in urban areas, and focused on specialty items. <br />Idea of opening stores in rural areas, keeping costs low and discounting heavily . <br />
  13. 13. Key to success<br />Rigidly control his costs.<br />Used electronic scanners at the registers.<br />
  14. 14. Contd…<br />1969 :- 18 Wal-Marts in Arkansas and Missouri.<br />1980 :- 276 Wal-Marts were operating.<br />2010 :- 8,500stores in 15 countries, under 55 different names.<br />
  15. 15. Contd…<br />Mexico as Walmex.<br />U K as Asda.<br />Japan as Seiyu.<br />India as Best Price.<br />
  16. 16. Contd…<br /><ul><li>Wal-Mart rules the Fortune 500 for the second year in a row .
  17. 17. The eighth time this decade-- beating Exxon Mobil .</li></li></ul><li>Social media marketing<br /><ul><li>Walmart Special:- They are using it for advertising. Like , Special Offers, Discounts, New Products available.
  18. 18. Walmart Giving :- It is used for the promotion of charitable activities/foundations of walmart.
  19. 19. Walmart Carriers :- it is used for hiring people and suggesting people for careers.</li></li></ul><li>Contd…<br /><ul><li>9,050,138 people like this page.
  20. 20. It is used for the promotion of its products as well as its charitable activities.
  21. 21. It helps them to connect them with customers emotionally as well.</li></li></ul><li>Contd…<br /><ul><li>Walmart Suppliers :- This group is for the suppliers of Walmart . It gives them a platform to promote their products.
  22. 22. Walmart Pharmacist :- It was created to connect walmart pharmacy professionals with other professional in the world.</li></li></ul><li>Contd…<br />Walmart Corporate Channel :- <br /><ul><li>Around 135 videos are there.
  23. 23. Videos of shareholders of Walmart. Their journey as shareholder in Walmart.
  24. 24. Vidoes of hiring people.
  25. 25. Adds of Walmart in which they emotionally attach themselves with customers.</li></li></ul><li>Success features of walmart<br />"Fighting Hunger Together" <br /><ul><li>Donating more than 1.1 billion pounds of food , valued at $1.75 billion;</li></li></ul><li>Contd…<br /><ul><li>Grants totaling $250 million to support hunger relief organizations at the national, state and local levels. </li></li></ul><li>Contd…<br /><ul><li>MobilizingWalmart associates to help food banks become more efficient in their operations.</li></li></ul><li>Contd…<br /><ul><li>Collaboration with government, food manufacturers and other corporations to increase impact and reach a greater number of families in need.</li></li></ul><li>Contd…<br />Sustainability :-<br /><ul><li>To be supplied 100 percent by renewable energy;
  26. 26. To create zero waste;
  27. 27. To sell products that sustain people and the environment</li></li></ul><li>Contd…<br />Diversity:-<br /><ul><li>They believe that business wins when everyone matters. </li></li></ul><li>Contd…<br /><ul><li>The true strength of diversity is unleashed when each associate is encouraged to reach their full potential.
  28. 28. This makes them a global leader in all aspects of Diversity and Inclusion.</li></li></ul><li>Awards and achievements<br />"Corporate Patriotism Award”, 2004, for supporting of U.S. service members and their families.<br />
  29. 29. Contd…<br />“Top 25 Diversity Recruitment Programs" , 2002, to hire and promote Latinos.<br />Top Organizations for Multicultural Business –<br />
  30. 30. Successful joint ventures<br />Entered Mexico with a JV<br /><ul><li>It started its international operations with its entry in Mexico in 1991.
  31. 31. It formed a joint venture with GrupoCifra SA de CV (Cifra), a well-established retail chain in Mexico. 
  32. 32. It  fine-tune its strategies to suit the Mexican customer.</li></li></ul><li>Contd…<br />Entered India with a JV<br /><ul><li>2006 :-  It formed a joint venture with Bharti Enterprises, Inc.
  33. 33.  2009:- Wal-Mart started doing business in India for the first time.
  34. 34. Indian Wal-Mart is a wholesale business.</li></li></ul><li>Contd…<br />Entered in Japan:-<br /><ul><li>1990 :- Real estate prices in Japan declined.
  35. 35. Prompting many foreign retailers to enter the country.
  36. 36. Wal-Mart started exploring the Japanese market in 1997. 
  37. 37. 2002-03:-  Wal-Mart-Seiyu Partnership.</li></li></ul><li>Success mantra<br />Cutting-edge technology<br />A frugal corporate culture<br />The goal of Wal-Mart is to keep prices low on average the customer saves 15% by shopping at Wal-Mart.<br />
  38. 38. Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.<br />Thank you<br />