This presentation is about Digital Transformation In Customer Experience and Business. Here I have focused on:
>Digital Transformation
>Why Digital Transformation In Customer Experience
>Difference Between Traditional and Digital
>Recent Digital Transformation Trend
>Digital Transformation Trend In Customer Experience
>How Digital Transformation Can Reshape Org.
>Challenges
>Few Quotes
2. Digital Transformation
electronic technology
electronic transmission
electronic signals
computer
technology
Binary
Digit
(digits 0
and 1)
Electronic Network
Audio & Video
recording system
Digitally Data
analysis and
visualization
Digital
Digital Transformation: Make a change through digitalization
In business: it (DT) is a digital change which focus on business model/ process/ strategies/ customer value and
everything else
3. Why Digital Transformation In Customer Experience
To Survive
To Grow
To Have Business Health
To Make Greater Profit Margin
To have competitive advantage
In Boarder Sight In Customer Experience Sight
Customer Relationship Management
Customer Data Analyze
Understand Customer Behavior
Innovation in Customer Experience
Create Customer Value
4. Difference Between Traditional and Digital
A Simple Example Will make it all Clear ...
With 2.3 M employees, Walmart
know a thing or two about people
Amazon have become a modern story
about the value in consumer data
July 2, 1962
United States
July 5, 1994
United States
5. Recent Digital Transformation Trend
Cloud Computing
Artificial Intelligence (AI)
Application Programming Interface (API)
The Internet of Things (IoT)
Blockchain Technology
relies on shared computing resources rather than having
local servers or personal devices to handle applications. Cloud Video Link
is the human intelligence processes by machines,
especially computer systems. AI Video Link
a set of routines, protocols, and tools for building
software applications. API Video Link
is a network comprised of physical objects capable
of gathering and sharing electronic information
IoT Video Link
BlockChain Video Link
Blockchain provided the answer to digital trust because
it records important information in a public space and
doesn't allow anyone to remove it
6. Digital Transformation Trend In Customer Experience
Digital channels overtake voice
Focus on advanced analytics tools drive customer experience
Emojis makes digital conversations more expressive.
Video camera changes a lot for customer support.
Artificial intelligence (AI) bring revolution in the customer service industry
Automation strategy will be the heart of CX transformation.
It is important to build and optimize chatbox experiences.
Robotic process automation (RPA), transforming back office and front office
Recently customer care professionals is hiring data scientists/analysts.
7. How Digital Transformation Can Reshape Org.
Embrace the remote workforce
Analyze Customer Data
Adopt Change Management System
Flexibility in Organization Model/Process
Innovation Should be First Priority
9. Few Quotes
“If you don't know where you are going,
you'll end up someplace else”
“it’s not the companies that are driving this digital
transformation rather it’s customer”
“Failfirst&Growfirst”
“it’s just reshape
the business”
“It’stimetochange”
“When a snake sheds its skin it changes; when a
caterpillar becomes a butterfly, it transforms.”
“the digital transformation is not just
thinking about your IT, it’s about business
model”
“you can always go faster then
think you can”
“speed is the new currency
of business”
“Computing is not about computers
anymore, it is about living”
“changes is the only
law of life”