A proposal and marketing analysis with data on the basis of 2017 & 2018 of Black Friday. Marketing analysis is one core task given in this project.

1. a proposal for
next quarter

2. Objective Results
Total sale has increased by 31% in 2018 compare to
2017 which is increased by $497,517.6. So, sales
increased percentage of 30 was met.
Total adds spend has increased by 38% in 2018
compare to 2017 which is increased by $229,545.14.
So, adds spend percentage 30 of decrease was not
met.

3. Evaluate the Audience
26-35 age customer generate the most sales which is 1465045.33 worth in
dollar for the year of 2017-2018 and percentage it is 40% of total
The second highest age range in term of purchase is 18-25 which is around
21% of total.
The least bottom age range is 55+ and the amount is 146173.

4. Evaluate the Audience
In the age of 26-35 both male and female spend the
most and male spend the most compare to women.

5. Evaluate the Marketing
The lowest average CPA age group is 36-45 which
worth is 84.56 and highest average CPA age group is
$94.30. Here we are seeing that the age people are
the more average CPA we have.

6. Evaluate the Marketing
Paid platform is the main channel from where most of
the customer come from compare with both 2017 &
2018. On the other side 2018 has the same growth
tend compare to 2017.

7. Evaluate the Marketing
Houston city has the largest CPA portion and 18-25
and 26-35 age range people purchase most which
indicate young people purchase more than others age
range and second position is Santa Barbara where 26-
35 purchase most.

8. Evaluate the Sales
Total revenue is $1594913.85 in 2017 &
$2092431.46 in 2018.

9. Evaluate the Sales
Total average revenue is $92.133.85 in 2017 & $93.450 in 2018.

10. Evaluate the Product Categories
Grocery is the most popular item in between 2017 and
2018 and the second position is Pets and book has
better growth in 2018 compare with 2017.