This document discusses best practices for email marketing and newsletters. It notes that successful emails provide a variety of content like reminders, surveys, promotions and industry information through a strategy of gathering email addresses. Common mistakes include newsletters that are cluttered, support too many aspects of a business or are unfocused. Tips provided include balancing content as 90% educational and 10% promotional, setting clear expectations, using creative subject lines, having a single call-to-action, making unsubscribing easy, testing frequently and providing examples of good email marketing.

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15-08-04
Client Name
1
EMAIL MARKETING: WHAT
YOU SHOULD KNOW
ABOUT YOUR CUSTOMERS
Presented by:
Tina Andes
Director of Sales and Marketing

2. Click to edit Master title style
15-08-04
Client Name
2
EMAIL & RETARETING: WHAT YOU
SHOULD KNOW ABOUT YOUR
CUSTOMERS
Presented by:
Tina Andes
Director of Sales and Marketing
How to Create a Powerful
That won’t get deleted!

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EMAIL NEWSLETTERS
• Dull
• Repetitive
• Irrelevant
• Poorly segmented list
• High unsubscribe rates
• Low click through rates
A Poor newsletter may be characterized as/
by…

4. SUCCESSFUL EMAILS

5. Strategy that uses the gathering of email address though email
newsletters , blogs or ads offering information thorough an email.
2
EMAIL MARKETING
Event Reminders
Surveys
Promotions
Product &
Service Info
Industry

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An email newsletter is NOT solely dedicated to promotional
content that contains information about just one offer.
RATHER, IT IS…
EMAIL MARKETING
LEAD NURTURING EMAIL
TRANSACTIONAL EMAIL
A digest that simply
summarizes a
roundup of content you’ve
published
Provides order information
or prompts a shopper to
complete
a purchase

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ADVANTAGES OF EMAIL MARKETING
Spread Brand
Awareness
Leverage existing
content
Include Different
Types of Content
Guaranteed Reach

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COMMON MISTAKES
Cluttered
Supports too many aspect
of your business = MESSY
Unfocused
Keep it to one very specific topic.
To Reduce Randomness

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TIP #1
Balance the content of your newsletter to be:
90% Educational
10% Promotional

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TIP #2
Set expectations on your ‘Subscribe’ page.
Get specific:
Tell potential subscribers exactly what will
be in the newsletter as well as how often
they should expect to hear from you

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TIP #3
Get creative with email subject lines.

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TIP #4
Pick one primary call-to-action.

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TIP #6
UNSUBSCRIBE
Sorry to
see you
go!
Make it easy for people to unsubscribe.

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TIP #7
Test, Test, Test, Test.

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GOOD EXAMPLES OF EMAIL MARKETING

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GOOD EXAMPLES OF EMAIL MARKETING

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OTHER GOOD EXAMPLES

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OTHER GOOD EXAMPLES

20. THANK YOU!