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Questionnaire results
1.
2. This pie char shows the ages of people that were in the music questionnaire. The most
common age was 16-18 and then followed by 20 and over, this gives me a scope of who
to aim my music video at and the demographics of my target audience.
The survey was made up of people aged 16-19 that was 45% and then this was followed
by the second most popular group which was the 20 year olds and over the age of 20, the
lowest age group was that of 8-11 year olds, this help me refine who to aim my music
video at and how to target my audience more precisely as younger adults are more
interested in new music then any other age group according to my results. The music
industry aim to target their audience between this ages as teenagers and young adults
would be more attracted and can easily promote music on social media and also have
more disposable income then that of a younger age group such as the 8-11.
3. This pie chart shows the number of
people taking the questionnaire. I
distributed it to a equal number of male
and females to give a equal split in the
feedback of each gender and give me a
chance to understand the similarities and
differences.
The questionnaire would then enclose a
varied selection of both genders equally.
Having an equal amount of genders
allows me to compare both genders
results and to look into their interests in
music.
female
male
4. The data I got back from the survey showed a
clear distinct array of music tastes as I applied
several different genres of music to be able to
choose from. The most popular being pop music
followed by rock and hip-hop.
The data showed me that all different of genres
are followed by a substantial group of people
and combinations of genres with pop are often
well received as a breath of fresh air with a pop
twist.
0
50
100
150
200
250
300
350
pop rock rap hip-
hop
others
genres
5. Most people tend to listen to
music everyday more than 5
times a day. However some
target audience have said as
soon as they are back from
work music is played on a
loop till they are going to bed,
this highlighted the
importance of music in
different peoples lives.
6. yes
no
This pie chart shows the data of
how many people do and don’t
watch music videos. The results
show that the majority of people
watch music videos with a 67% in
the yes category and only 33% in
the no they don’t watch music
videos section. The results were
beneficial for my research as I now
know my target audience to prefer
to watch music videos and interact
with this art form over just
listening to the video or a lyric
video.
7. yes
no
The results from this question showed a shift I
was expecting with the majority of my audience
being young adults in the generation that is
known for the pirate content and material that
they can access very easily and of course freely
not many opt to pay for music with only as small
34% saying yes whilst the large majority said they
do not often buy music albums. This figure is also
lower with the high amount of music available
some people feel albums are less important and
buy more single singles and Eps instead of a full
album, this rise has lead to the closure of several
shops such as HMV and the rise in online
purchasing music such as iTunes and Spotify.