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Organic 3.0 Future of Organic Movement

Matt Reed's presentation at the Warwick Crop Centre, on the future of the organic food movement.

1 of 15
Organic 3.0:
The future of the organic
movement is participation &
the de-commodification of food.
Dr Matthew Reed
Outline
• Leading edge examples
• The turn into Organic 2.0 and how it was overcome
• The problem of non-farmers
• Beyond consumerism & challenges.
Village
vineyard,
Somerset
Unlabelled, community
produced, unsellable,
high quality product.
Orto Loco
CSA, organic farm,
membership = work
De Sitte
Urban Gardening and Community Shop, Ghent
Organic 3.0 Future of Organic Movement

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Organic 3.0 Future of Organic Movement

  • 1. Organic 3.0: The future of the organic movement is participation & the de-commodification of food. Dr Matthew Reed
  • 2. Outline • Leading edge examples • The turn into Organic 2.0 and how it was overcome • The problem of non-farmers • Beyond consumerism & challenges.
  • 4. Orto Loco CSA, organic farm, membership = work
  • 5. De Sitte Urban Gardening and Community Shop, Ghent
  • 8. Waves of the Global Organic Movement Holism Consumerism Participation 1.0 2.0 3.0 Time 1970 20001920CC Matt Reed
  • 9. – Fritz Schumacher 1971 “Right ideas, in order to become effective, must be brought down and inculcated in this world and the commercial interest must be made into servants of correct ideas. Let us not defend a type of pristine virginity to remain a little esoteric splinter group at a time when the whole world is crying out for precisely the kind of thinking the Soil Association has been engaged in for twenty-five years”
  • 10. What broke Organic 2.0? • Didn’t become big enough, fast enough • Suited to the systems of the multiple retailers • Consumer Benefits vs Public Goods • Became ‘cool’, embraced social distinction • Isolated within the environmental movement
  • 11. Organic 3.0 IFOAM p:10 “The overall goal of Organic 3.0 is to enable a widespread uptake of truly sustainable farming systems and markets based on organic principles and imbued with a culture of innovation, of progressive improvement towards best practice, of transparent integrity, of inclusive collaboration, of holistic systems, and of true value pricing”
  • 12. • Organic 3.0 discussion document uncertain which non-farmers it is addressing • ‘stakeholders’, ‘consumers’, ‘citizens’ • ‘democratize the value chain’ (p.15) • “Consumer demand is not only essential to trigger private sector supply but also government decisions to create policies” • Lacking imagination of the collective of citizens.
  • 13. Beyond consumerism • True Cost accounting - already present • Participatory guarantee schemes - at scale • self-provisioning,volunteering, CSAs, and crowd funding - participation. (Agri-social schemes). • Situated values - outside of its context loses all/most of its value.
  • 14. Problems • How does anyone make a living? • Mechanisms of trust and accountability? • Stopping it becoming cool?
  • 15. • mreed@glos.ac.uk • @ReedMTweet • www.ccri.ac.uk • www.theruralist.xyz