This document discusses TTEC's National Intern Week social media campaign to attract interns. TTEC is a 40-year-old global customer experience company. For National Intern Week, TTEC's social media team worked with their leadership development interns to create social media content and live events promoting TTEC's internship program over the course of a week instead of just one day. The campaign included Facebook Live, LinkedIn Live, and video content created by the interns. The campaign was successful in increasing TTEC's social media engagement by 40% and gaining brand awareness among candidates. Lessons learned included managing interns' schedules and developing task timelines.

1. © 2022
#RALLYFWD
Social Media Takeovers:
How to Attract Interns by
Handing Them the Keys
Leesha Bush-Anderson
Global Sr. Manager, Social Media, TTEC
Rebecca Brookson
Sr. Manager, Global TA Marketing, TTEC

2. #RALLYFWD © 2022
1. Meet TTEC
2. Attracting TTEC’s future leaders
3. National Intern Week Campaign
4. Lessons & Takeaways
WHAT YOU’LL LEARN

3. © 2022
#RALLYFWD
Meet TTEC
• 40 + years leading, innovating and delivering
customer experiences globally
• The people + technology behind the world's most
customer-centric brands
• We're celebrating 40 years of smiles

4. © 2022
#RALLYFWD
Reaching for amazing
around the globe
• Storytellers. Researchers. Innovators. Lovers of data. Brand Ambassadors.
• United around the mission to nurture our brand as an employer of choice
around the world and attract diverse talent to support our purpose to deliver
humanity through the customer experience
• We're the "in house" recruitment marketing team
• We're 50 strong from APAC to the Americas to EMEA

5. © 2022
#RALLYFWD
Global TA Social Media Team
Kevin Simon, APAC Gaby Martinez, LATAM Dora Gianni, EMEA
Smriti Middha, Canada Ezra Marpuri, APAC
Rojan Mercader, APAC Manager

6. © 2022
#RALLYFWD
National Intern Week
Campaign

7. © 2022
#RALLYFWD
Attracting TTEC's future leaders, today
• Opportunity – attract rising seniors in the US to a newer
program and lead as an employer of choice vs
competitive programs decades in the making
• TTEC's interns primarily at HQ
• Launched Leadership Development Internship in 2021

8. © 2022
#RALLYFWD
National Intern Day/Week
• National Intern Day is a holiday created by WayUp that’s dedicated to
recognizing and celebrating the future leaders of the world: interns!
• Launched by WayUp in 2017, National Intern Day has served as an opportunity
for thousands of employers to commemorate and thank their hardworking
interns.
• The holiday has brought national attention to the challenges and inequalities
faced by entry-level candidates, inspiring investments into internship programs
and interns themselves.

9. #RALLYFWD © 2022
Why Interns?

10. © 2022
#RALLYFWD
Benefits of Interns
• Interns are great brand influencers/ambassadors
• Interns showcase a company’s internship program
• If you hire for entry-level roles, interns are great to
highlight
• Gen Z interns understand social media so it’s easier
to execute the strategy

11. © 2022
#RALLYFWD
Campaign Strategy
• Outreach to our LDI interns to gain interest in participating
• Schedule a zoom ‘Meet and Greet’ and brainstorming session with
our interns
• Based on the interest of our interns we remixed National Intern Day
to National Intern Week
• Create a week-long calendar of content/events on social

12. © 2022
#RALLYFWD
Campaign Strategy
• Customize the strategy per platform i.e TikTok, Instagram, Facebook
and LinkedIn
• Create our call to action “Learn more” or “Vote for TTEC” for Top
100 Internship programs
• Set campaign goals for engagement and reach
• Promote the campaign internally
• Launch campaign

13. © 2022
#RALLYFWD
Internal Promotions

14. © 2022
#RALLYFWD
External Promotions

15. © 2022
#RALLYFWD
National Intern Week:
Live Event Promo
Facebook Live LinkedIn Live

16. © 2022
#RALLYFWD
National Intern Week Promo

17. © 2022
#RALLYFWD
National Intern Week: Videos

18. National Intern Week

19. © 2022
#RALLYFWD
Lessons & Takeaways

20. #RALLYFWD © 2022
Challenges
•Celebrating NID for entire week
•Developing and managing all interns
task based on established timelines
•Work around interns' work/meetings
schedule

21. #RALLYFWD © 2022
Successes
•In July, our engagement increased MoM
by 40% across all channels
•Highest live events viewership in Q2
•Content that our Social Media & TA
team can use for the future

22. #RALLYFWD © 2022
Summary
In summary, National Intern Week was a
success for TTEC by increasing our
engagement and brand awareness
amongst candidates. We look forward to
our National Intern Week campaign in
2023.

23. © 2022
#RALLYFWD
LEESHA BUSH-ANDERSON
Global Sr. Manager, Social Media,
TTEC
Thank You!
/in/leeshaanderson/
REBECCA BROOKSON
Sr. Manager, TA Marketing &
Communications, TTEC
/in/rebeccabrookson/