If just thinking about your careers page makes you wanna cry, it’s time for action! Content that falls flat, obvious stock photos and a clunky user experience are causing candidates to bounce before they’ve given you a chance. When it’s time for a website refresh, how should you choose design, content and technology to have the greatest impact? Hear how FORUM Credit Union (2018 Best Places to Work in Indiana) and New Home Star (2018 Glassdoor Best Places to Work) each created a careers page they love again (and that’s more effective at converting interested candidates into applicants!). Learn how these mid-sized companies went from a page with simple job listings to an employer brand-driven candidate experience. Sponsored by Glassdoor, Workable and Rally Recruitment Marketing. Watch the On Demand Webinar at https://RallyRecruitmentMarketing.com.

1. Love Your
Careers Page
Again
SPONSORED BY

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Lori Sylvia
Founder and CEO
Rally
Chris Laskowski
Marketing Manager
New Home Star
Elisa Abner-Taschwer
Talent Acquisition Manager
FORUM Credit Union

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About FORUM Credit Union

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About New Home Star

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What You’ll Learn Today
• Key considerations in design, content and technology
• Understanding your top candidate personas and the content they want
• What features are truly important in an appealing careers page
• Ways to be resourceful with internal teams and external agencies
• Lessons learned and pro tips from our speakers!

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Snapshot
New Home Star
• ~$25,000 (Photo + Video + Website)
• 4 Person Team
• Internal Production
• 6 Weeks
• Uber + Zillow + InVision
(Inspiration)
FORUM Credit Union
• $15,000 (budgeted)
• Spent $12,000
• 6 person team
• Internal / external
• 8 weeks/12 weeks
• Banks, CU, local orgs

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Design
Content
Technology

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Design
Content
Technology

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Design
Content
Technology

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Identify
Candidate
Personas

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Identify
Candidate
Personas

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Identify
Candidate
Personas

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1. Salary & compensation
2. Company culture
3. Company reputation /
employer brand
1. Interviews with managers
2. Company mission & values
Source: Aptitude Research Partners, Informed Candidate, 2017
What Influences
Candidates
to Join

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What
Content &
Features
Matter

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What
Content &
Features
Matter

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What
Content &
Features
Matter

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49% Prepared for interviews and asks
pertinent questions
48% Demonstrates right experience
46% Knowledgeable about the job
36% Knowledgeable of the company's
culture and values
32% Have the right expectations
about compensation and benefits
Source: Glassdoor, Informed Candidate Survey, 2017
What Hiring
Managers Want
from Candidates

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Measuring
Success

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Measuring
Success
+90% 10%
Employee
Engagement
Conversion
Rate (2018)

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Measuring
Success
Jobs Views Candidate Pool
8x 10%+

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Leveraging
Internal and
External
Resources

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● Project team determined design and what content
we wanted
● Three teams of two worked on one of three pages
● Presented to vendor to code
Leveraging
Internal and
External
Resources

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Leveraging
Internal and
External
Resources

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Elisa’s Lessons Learned
• Choose a vendor with HR / TA careers site experience
(not a general marketing vendor)
• Engage an agency for content and design (unless you
have a creative team)
• Be prepared that the timeline is always longer than the
project plan

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Chris’s Lessons Learned
• Always build your company asset library with
professional video & photo assets
• It’s not about your company, it’s about your candidates
(WIIFM)
• Tell them a story first, before you give them a chance
to apply

34. Thank You!
SPONSORED BY