Naukri.com

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Naukri.com

  1. 1. <ul><li>Presented By : </li></ul><ul><li>Karandeep Kaur </li></ul><ul><li>Khushboo Srivastva </li></ul><ul><li>Lovedeep Singh </li></ul><ul><li>Mandeep Singh </li></ul>Guess Who’s Just Heard From Us?
  2. 2. “ Job search cannot be a pastime activity, it has to be a job in itself” “ Do something everyday that is about looking for a job” To jobfest @ naukri.Com
  3. 3. <ul><li>Introduction to naukri.com </li></ul><ul><li>Naukri.com is India’s No. 1 Job Site, offering end to end recruitment service started by Sanjeev Bikhchandani in 1997. </li></ul><ul><li>As India’s 5th most popular website across all categories, they have over 4.5 million registered users and millions of job </li></ul><ul><li>seekers. </li></ul><ul><li>Over 150 million page views per month </li></ul><ul><li>Clientele of 50,000 corporate </li></ul><ul><li>Over 2,00,000 live job at any point of time </li></ul><ul><li>Recognized as the best Indian job site by Business today, ORG-MARG </li></ul>
  4. 4. <ul><li>Nauki.com advertises over 75000 Jobs and offers innovative recruitment solutions, providing their 2000 clients with the right, relevant candidates. </li></ul><ul><li>With 6 Million Searchable Resumes the site </li></ul><ul><li>enables its recruiter users to streamline their recruitment process, taking away the hassles of clogged email boxes and downloading hundreds of resumes. </li></ul><ul><li>Their aim to enhance, simplify and reduce the recruitment cycle. </li></ul>
  5. 5. Origin of Naukri.com <ul><li>In March,1997 as influence of internet was growing in India, Naukri.com was launched as a floorless employment exchange. </li></ul><ul><li>A platform for employers and jobseekers to meet and exchange information. </li></ul><ul><li>The site was launched with databases of resumes,jobs,placement consultants. </li></ul><ul><li>It aims to provide Indians with Indian qualifications the maximum opportunity to their career growth. </li></ul>
  6. 6. Key Statistics about Naukri.com Headquarters Delhi Area, India Industry Internet Type Public Company Status Operating Company Size 1,500 employees Founded 1997 Website http://www.naukri.com
  7. 7. <ul><li>How does online recruitment help? </li></ul><ul><li>Easy access to live employment opportunities posted by employers. </li></ul><ul><li>Database accessed by thousands of recruiters around the globe. </li></ul><ul><li>Best media for JIT recruitment </li></ul><ul><li>The most cost effective method for hiring. </li></ul><ul><li>Private, automated notification of job openings through e-mail & SMS. </li></ul><ul><li>Link to micro sites of different companies. </li></ul><ul><li>Capable of highlighting & prioritizing the desired resumes . </li></ul>
  8. 8. B2B or B2C Site? <ul><li>Confusion as both job seekers and corporates are its customers. </li></ul><ul><li>According to Sanjeev Bhikchandani it is both B2B and B2C. </li></ul><ul><li>Medium where employees and corporates shakes hands. </li></ul>
  9. 9. Business Model of Naukri.com <ul><li>Has a clear revenue model from beginning. </li></ul><ul><li>Direct inflow of revenue for the services rendered by the customers. </li></ul><ul><li>Few services are free for job seekers and job providers but majority of services are paid. </li></ul>
  10. 10. Job Seekers Naukri.com Placement Consultants Companies/Employees Revenue Services Revenue Services
  11. 11. WEB PORTAL
  12. 12. Companies Associated
  13. 13. Partner Sites 99 Acres : Real Estate in India Jeevansathi : Indian Matrimony Site Naukri Gulf : Jobs in Middle East Firstnaukri : Jobs for Freshers Brijj : Professional Networking AllCheckDeals : Real Estate in India Shiksha : Education & Career Policybazaar : Compare Insurance
  14. 14. Features <ul><li>Keep your job-search confidential </li></ul><ul><li>Reach to over 50000 recruiters </li></ul><ul><li>Get Job Alerts in your inbox </li></ul><ul><li>Apply to jobs from your Mobile </li></ul>@ naukri.com
  15. 15. Naukri Tools <ul><li>Naukri on Mobile </li></ul><ul><li>Naukri on Chat </li></ul>
  16. 16. Naukri on Mobile
  17. 17. Searching & Applying on Jobs on the move without being online
  18. 18. <ul><li>Carry Naukri.com in your pocket </li></ul><ul><li>Just log on to m.naukri.com </li></ul>
  19. 19. <ul><li>Naukri on Chat </li></ul>
  20. 25. <ul><li>Job Alerts </li></ul><ul><li>  Resume Services e-Mails </li></ul><ul><li>  Resume Services Calls/SMS </li></ul>@ naukri.com
  21. 27. <ul><li>RESUME DEVELOPMENT </li></ul><ul><li>RESUME BOOSTER </li></ul><ul><li>VALUE PACKS </li></ul>
  22. 28. <ul><li>Resume </li></ul><ul><li>Development </li></ul><ul><ul><li>The most presentable CV would be picked up in most trying times. </li></ul></ul><ul><ul><li>The CV is the basic document that guides the interview process. </li></ul></ul><ul><ul><li>Customized CV’s & Cover letter for each Job. </li></ul></ul><ul><ul><li>Only naukri.com has a in-house team of more than 40 resume writers. </li></ul></ul><ul><ul><li>All resumes pass through strict quality checks. </li></ul></ul><ul><ul><li>Country specific resumes. </li></ul></ul>
  23. 29. <ul><li>Resume Display </li></ul><ul><li>Resume Flash </li></ul>
  24. 30. <ul><li>Resume Display </li></ul><ul><li>Dual visibility for your CV: naukri.com's Home page CV search & Resdex </li></ul><ul><li>More than 50000, recruiters and HR managers can access your CV </li></ul><ul><li>Become a featured profile & catch the eye of hiring managers </li></ul><ul><li>Hide your name & company for confidentiality and still get job offers </li></ul><ul><li>Charges Rs.1250 </li></ul>
  25. 31. <ul><li>Resume Flash </li></ul><ul><li>CV reaches top consultants in just 4 working days </li></ul><ul><li>become eligible for unadvertised vacancies </li></ul><ul><li>Saves you the effort of finding & emailing your CV to the right consultants </li></ul><ul><li>Reach out to the top consultants from all industries & sectors </li></ul><ul><li>Through the &quot;CV forward&quot; Feature we forward your CV to 50 new consultants who post jobs on our site relevant to your profile , thereby ensuring you more visibility and reach. </li></ul><ul><li>CV is redirected to people hiring in the market </li></ul><ul><li>Time and Money saving exercise. </li></ul>
  26. 32. CHARGES <ul><li>Resume Flash Domestic Consultants. </li></ul><ul><li>CV Forward </li></ul><ul><li>Resume Flash Domestic Consultant) </li></ul><ul><li>(saving: INR 0) </li></ul>Rs.1000 Send CV to 100 Gulf Consultants Rs. 550
  27. 33. Value Packs <ul><li>Response Booster Value Pack </li></ul><ul><li>CV Forward </li></ul><ul><li>Resume Display for 6 months </li></ul><ul><li>Resume Flash Domestic Consultant) </li></ul><ul><li>Express Resume Development Service in 4 days. </li></ul><ul><li>Cover Letter </li></ul><ul><li>Save1225/- </li></ul><ul><li>You Pay INR. 4900/- </li></ul><ul><li>INR. 3675/- </li></ul>Total price of services to be availed Discount % Rs 2501 to Rs 3000 10% Rs 3001 to Rs 3500 20% Rs 3501 and above 25%
  28. 34. <ul><li>Pay Check </li></ul><ul><li>Blog (blog.naukri.com ) </li></ul><ul><li>Job Alerts </li></ul><ul><li>Important notifications from Naukri.com </li></ul><ul><li>Contacts from Recruiters </li></ul><ul><li>Can create multiple profiles </li></ul><ul><li>CV Notes at 5607055 by SMS </li></ul><ul><li>Naukri Education.com </li></ul>Other Services
  29. 37. Promotion Schemes <ul><li>Advertising has helped naukri.com increase its resume capture rate and increase traffic to its website. </li></ul><ul><li>Advertising is a major source of revenue also </li></ul><ul><li>Advertisements on Television (Hari Sadu Adv.) </li></ul><ul><li>On all websites and search engines </li></ul><ul><li>A referral programme in which registered job seekers can bring in new CVs. </li></ul><ul><li>E-mail, </li></ul><ul><li>Events, </li></ul><ul><li>Exhibitions, </li></ul><ul><li>Telesales. </li></ul>
  30. 38. Modes of Payment <ul><li>Online payment at naukri is Safe and Secure </li></ul><ul><li>Accept 'Visa' & MasterCard‘ </li></ul><ul><li>Credit Card/ Debit card/ Internet banking </li></ul><ul><li>Cash </li></ul><ul><li>Cheque/DD </li></ul><ul><li>Cheque pickup </li></ul>
  31. 39. <ul><li>Major Competitors </li></ul><ul><li>Monster.com </li></ul><ul><li>Jobsahead.com </li></ul><ul><li>Timesjobs.com </li></ul><ul><li>Freshersworld.com </li></ul>
  32. 40. Marketing Strategies <ul><li>To keep growing,it must focus on providing unmatched service to its clients at a reasonable cost. </li></ul><ul><li>The company has a two-fold objective for its marketing programme: </li></ul><ul><ul><li>Increase site traffic by gaining mindshare. </li></ul></ul><ul><ul><li>Increase resume data base (RESDEX) services contribution to total revenues from 40 per cent to 80 per cent </li></ul></ul><ul><ul><li>The company is increasing the share of revenues from value added services such as data-based services to 80 percent (jobsahead and monsterindia derive around 80% of their revenues from RESDEX services). </li></ul></ul>
  33. 41. <ul><li>Naukri.com Offers Free Talent Search in Gulf </li></ul><ul><li>Naukrigulf.com launched Resume Database Access for Recruiters </li></ul><ul><li>Customer oriented and focused </li></ul><ul><li>Naukri introduces Profile Recommendations - Now you can add recommendations from your colleagues, seniors at work, or professors to your job applications. </li></ul>
  34. 42. Sources of Revenue Generation <ul><li>Advertisements </li></ul><ul><li>Resume Services </li></ul><ul><ul><li>Resume Development </li></ul></ul><ul><ul><li>Resume Flash </li></ul></ul><ul><ul><li>Resume Display </li></ul></ul><ul><ul><li>Resume booster </li></ul></ul><ul><ul><li>Express Resume Development Service </li></ul></ul><ul><li>Value Packs </li></ul><ul><li>Recruiters </li></ul>
  35. 45. Tips by Naukri.com <ul><li>8 ways to increase your chances of getting short-listed </li></ul><ul><li>Update your profile regularly </li></ul><ul><li>Resume Headline </li></ul><ul><li>Enter the right key skills </li></ul><ul><li>Fill in all relevant fields in your registered profile </li></ul><ul><li>Verify your contact details </li></ul><ul><li>Logging into your account regularly </li></ul><ul><li>Active Resume status </li></ul><ul><li>Add CV Notes regularly </li></ul>

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