THIS is the sample project which i have submited to my organization

1. MOTIVATION PARAMETER FOR EMPLOYEES USING
MASLOW’S THEORY
Rahul Kumar
The objective of the study is to use the
traditional Maslow’s needs theory in
developing measurement parameters
to evaluate motivation levels of the
employees of Ambuja Cement Ltd.
Kolkata. The purpose of this research
AMBUJA CEMENT LTD.
is to determine what parameters are in
Indicon Viva, 6th floor,
53A, Leela Roy Sarani, need of development to enhance the
Kolkata 700019 operational effectiveness and
West Bengal
eventually maximize employees’
033 - 24617856
productivity by knowing their needs.
6/23/2012
AMBUJA CEMENT LTD. Page 1

2. Background
This task will emphasize total self-development of the individual for
improved motivation and organization management. It builds on Maslow’s
hierarchy of needs theory to examine motivational levels for all levels of
employees & staff at this organization. The researchers studied these
employee groups quantitatively using a questionnaire. Using a holistic
approach, this study focused on 15 parameters from Maslow‘s five
essential needs—the physical, safety, social, esteem, and self
actualization levels. Considerable emphasis was placed on the
development of Maslow‘s principle of ‗‗self-actualization.‘‘ This difficult-to-
grasp concept, as Maslow reported, is a prerequisite for enlightened
management. The researchers analyzed employees‘ perceptions
regarding the fulfillment of need parameters and measured their
perception of the importance of those parameters
The application of the findings based on Maslow‘s model directly benefits
the organizational studied in development programs. It also helps in
increasing morale of needed employees
According to Maslow, the desire to pursue the traits of self-actualization by
the ‗‗superior man‘‘ is built on a hierarchy of other needs that emphasize
the essential elements to be satisfied. In the order of their priority, these
needs are (Maslow 1943):
1. Physical needs—air, water, food, sex, etc., which are basic and
most powerful.
2. Safety needs—assurance of survival and continuing satisfaction of
basic needs.
3. Social needs—relation to emotional and social grouping, loving,
being loved, and fellowship with others.
4. Esteem needs—by self and others, an individual having adequate
self-esteem being more capable, confident, and productive.
5. Self-actualization needs—this set includes the characteristics and
conditions for advancing self and humanity through elevating enjoy life
more (including its pains, sorrows, and troubles and get more out of it.
AMBUJA CEMENT LTD.

3. Scope and Objective
The objective of the present study is to use the traditional Maslow‘s
needs theory in developing measurement parameters to evaluate
motivation levels of all employee of this organization. The purpose of
this work is to determine what parameters are in need of development to
enhance the operational effectiveness and eventually maximize
employees‘ productivity. The study plan is to first determine need
parameters pertaining to the customized model. These parameters will
then be evaluated using a questionnaire survey.
AMBUJA CEMENT LTD.

4. MOTIVATION MODEL AND ANALYSIS
Questionnaire
The questions help to develop a quantitative assessment of
motivational parameters being met by current organizational settings.
The questionnaire includes 31 questions covering the studied areas of
needs. In addition, a parallel set of questions is presented to
respondents about the personal value placed on the importance of
each of the need parameters. For responding to the questions, a Likert
scale is used with seven degrees of intensity of feeling with which the
respondents associate their response to the questions. The questions
are combined to represent the various need parameters. Table 1 shows
the distribution of questions over the study parameters.
AMBUJA CEMENT LTD.

5. Answer required you to respond on a 7-point scale that
represents intensity of belief & opinion. You are also requested to
evaluate the importance of each question as you feel is suitable in your
impression. All references to ―agency‖ denote your department only.
Please be candid in your responses & exercise your conscience.
Please enter your values under the Response Scale & Important
Scale. Both these scale range 1 to 7, as explained.
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important)-1-2-3-4-5-6-7-(Very Important)
AMBUJA CEMENT LTD.

6. QUESTIONS
I. Do you feel all your physical needs are satisfied in your life
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 - (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7- (Very Important)
II. Is your work place free from hazards that may cause you injury?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
III. Can your supervisor harm you career?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
IV. Do you feel intimidated by contractors/clients?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
AMBUJA CEMENT LTD.

7. V. Do you feel intimidated by co-worker?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
VI. Do you think you are secure in your job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
VII. Do you think outside your job, your life & safety are secure?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
VIII. Do you have the opportunity to develop close friendship in this job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
IX. Do you have friends in the work place?
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8. Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
X. Is there is a sense of team belongings at your work place?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XI. Do you feel a sense of identity derived from working at this
department?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XII. Does co-worker help each others?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XIII. Does your supervisor provides & foster a sense of belongingness to the
employees?
Response scale
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9. (Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XIV. Do you derive a sense of self-esteem from your job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XV. Do you get respect from others in your job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XVI. Do you “feel wanted” for wanted professional knowledge &
competence?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XVII. Evaluate the prestige of your job by the people outside your
organization.
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
AMBUJA CEMENT LTD.

10. Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XVIII. Do you get the feeling of self fulfillment—i.e. the feeling of being able
to use one’s own unique capabilities, realizing one’s potential?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XIX. Do you drive any meaningfulness out of this job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XX. Do you think you have enough talents & capabilities to perform your
job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXI. Does this agency provide adequate resource to perform your job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
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11. (Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXII. Is it easy for you to understand your work?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXIII. Does your work come as a second nature to you?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXIV. Do you find you can indulge your creative imagination on this job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXV. Can you engage in professional creative delights?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
AMBUJA CEMENT LTD.

12. XXVI. Does your job help you better understand your own talent & your own
self?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXVII. Do you drive a feeling of independence & strength from your job?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXVIII. Do you feel your job is harmony with the universe?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXIX. Do you think your job helps you attain your mission in life?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXX. Does your job contribute to the development of the goodness of the
society & state?
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13. Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
XXXI. Do you find a relationship between your job & the integrated
development of the civilization?
Response scale
(Positive No) -1 -2 -3 -4 -5 -6 -7 – (Positive Yes)
Importance Scale
(Not important) -1 -2 -3 -4 -5 -6 -7 - (Very Important)
PLEASE WRIGHT YOUR COMMENTS HERE:
AMBUJA CEMENT LTD.

14. Evaluation of Quality Index (QI)
A quality index is a value for a need parameter developed by averaging
scores given by one respondent to the questions relevant to that
particular need parameter. The formulation is made as follows:
1-
Where QI = instant satisfaction index value from one respondent;
n = number of questions involved in the evaluation process; and
SQ = score given by a respondent to a question Q.
Index values range from a low of 1 to a high of 7. A Group Quality Index
(QIg) is then obtained by averaging QIs of all respondents of this
particular group. It is important to note that a quality index reflects a
measure of the respondent‘s instant perception of an issue—it gauges
the instant satisfaction or lack thereof.
Evaluation of Relevance Factors (RF)
Next, a Relevance Factor (RF) is obtained from the responses to
importance questions in a similar way to QIs (by combining responses
to questions). The original set of data from questionnaire responses was
obtained on a Likert scale (1–7). The relevance factor (RF) reflects the
importance of an issue as viewed by a respondent. In analyzing
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15. variances (ANOVA) for the obtained RFs, there was no significance in
the differences between rates of RFg of surveyed groups. Hence, the
presented plot shows only results of the combined groups.
Evaluation of Scaled Quality Indexes (SQI)
Finally, the quality indexes are scaled over their respective relevance
factors (QIg divided by RFg) producing a new set of parameters for a
group‘s assessment of the studied needs. This provides a realistic view
of the status of need parameters, since now the importance of a need
and its actual fulfillment are both measured. To obtain values of SQIg,
need category quality indexes for groups are divided by the
corresponding category relevance factors (the original RFs on the Likert
scale). Hence, SQI is a relative ranking system. To normalize SQI
scores between 0 and 100, all SQI scores were divided by an arbitrary
‗‗convenience factor‘‘ of 0.70 for easy comparison and comprehension
of the performance of measured parameters (Table 2).
QIg SQIg = kt RFg
Where SQIg = need category scaled quality index for a group
(presented in a percent format);
QIg = need category quality index for the group;
RFg = need category relevance factor on the Likert scale; and
kt = convenience factor (constant equal to 0.70).
As a numerical example from any employee‘s data for the category of
‗‗effortlessness,‘‘ we have
QIg = 5.8;
RFg = 5.25 (shown as 1.25 on the RF shifted scale, Fig. 4);
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16. kt = 0.70. Then,
(QIg/RFg) kt = 0.7733 (77%).
The scaled quality index (SQIg) computes the true performance of a
motivation category since it combines the perception of the quality and
the relevance of it.
Central Tendency
Analyzing the questionnaire results proved that the responses follow the
central tendency theorem. In each group of answers, most answers
clustered around their mean. In such cases, observations were made of
all fluctuations because the fluctuations become very important.
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17. And therefore, must be analyzed. Initially, standard deviations were
computed for fluctuation of data among responses to direct questions by
individuals, group responses to direct questions, group QI results, group
RF results, and group SQI results.
These deviations within groups fluctuate in somehow narrow ranges,
and most responses cluster around their means, two facts necessary for
central tendency. This places greater emphasis on analyzing even slight
fluctuations. For instance, deviations (s) obtained within each need
category for QIs were 0.05 # s # 0.21. For SQIs, 0.25 # s # 1.14.
FINDINGS FOR QI, RF, AND SQI
The results of surveying the technical staff are presented later in chart
format. Below, various comparisons are made in the performance of the
indexes between the surveyed groups and between the motivation
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18. categories. Henceforth in this paper, the terms QI, RF, and SQ1
represent group values. Quality Index Results
The results of QI are presented in Fig. 2, which shows a general
comparison between levels of needs for the target groups.
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