Marketing mix of Honda City,and their varients

1. Subham Padhy
Rahul kumar

2.  About Honda Company “No matter how small the item, the delight of finally
manufacturing the product is a feeling that perhaps only an engineer really
knows.” Soichiro Honda Founder, Honda Motor Co.
 Honda cars India ltd., (HCIL) is a leading manufacturer of premium cars in
India. The company was established in 1995 with A commitment to provide
Honda’s latest passenger car models and technologies, to the Indian
customers. The company is A subsidiary of Honda motor co. Ltd., Japan.
 The company’s product range includes Honda brio, Honda amaze, Honda
city and Honda CR-V which are produced at the greater Noida facility.
Honda’s models are strongly associated with advanced design and
technology, apart from the established qualities of durability, reliability and
fuel-efficiency.
INTRODUCTION TO HONDA

3. HONDA CITY
Evolution:
 Honda city is a subcompact car manufactured by Japanese
manufacturer Honda from 1981. Responding continuously on the
demands in Asian market, Honda City has gone through many
evolutions.
 Honda City has been in India 1998 and has gone through
various changes and re-launches all these years. It has been
prestigious brand in India and has also been awarded as the
“Car Of The Year”.
 Honda City has been a style statement and the company’s
highest selling model ever since it entered into the Indian Market

4. Augment
ed
Benefits
Expected
Benefits
Basic
Benefits
Core
Benefits
Product Level Identification
IT provides Transpotation
Good mileage,
AC,Alloy wheel
Disk brake,

5. Product Length Mix
Honda
FOUR WHEELER
Hatchback
Honda Brio
Sedan
Honda Amaze
Honda JAZZ
Honda WR-V
Compact
Honda City
SUV
Honda BR-V
Honda CR-V

6. Product Depth
Variants In Diesel:
•Honda City i-DTEC SV
•Honda City i-DTEC V
•Honda City i-DTEC VX
•Honda City i-DTEC ZX
Variants In Petrol:
•Honda City i-DTEC S
•Honda City i-DTEC SV
•Honda City i-DTEC V
•Honda City i-VTEC CVT V
•Honda City i-VTEC VX
•Honda City i-VTEC CVT
•Honda City i-VTEC CVT ZX

7. Packaging and Labeling Analysis
Honda City
Corporate
MT
This is the base variant of Honda City comes with basic features like fabric
black seat upholstery, fuel consumption display, steel wheels, power
windows etc. It is as safe as other higher-end City sedan variants with dual
front SRS airbags, ABS-EBD and G-CON.
Honda City
E MT
This variant has got beige seat fabric, silver center AC knob, integrated
audio system along with front speakers, speed volume compensation,
aluminum finish central console panel, steel wheels etc.
Honda City
S MT
The S variant of City sedan has got some extra add-on features unlike the
base and E variant. The variant gets 5 spoke alloy wheels, chrome centre
AC knob, silver finish steering panel with mounted audio controls, wireless
audio remote control, rear speakers, driver seat height adjuster, chrome
plated hand brake knob, keyless entry with answer back etc.
Honda City
V MT
This trim of New Honda City comes featured with 10 spoke alloy wheels,
front fog lamps, ORVM with turn indicators, exhaust pipe finisher, cruise
control, tweeters, front seat back pockets, silver door switch panel, chrome
inside door handle etc.
Honda City
V AT
It carries the same specification and features like V MT variant except the
automatic transmission integration. The AT variant gets some extra weight
and delivers lower mileage than the MT variant.

8. Price Point of All Variant
Honda City i-DTEC SV
10.84 Lakh
Honda City i-DTEC V
11.86 Lakh
Honda City i-DTEC VX
12.93 Lakh
Honda City i-DTEC ZX
13.62 Lakh
For diesel car
Honda City i-DTEC S
8.58 Lakh
Honda City i-DTEC V
10.0 Lakh
Honda City i-VTEC CVT V
11.59 Lakh
Honda City i-DTEC SV
9.61 Lakh
For Petrol Car

9. THANKS